Considering Writing a Newsletter for Your Company?
Have you ever sent out a newsletter for your company? It is an excellent way to get in contact with your past and present clients, and possibly upsell products or services. But how do you write a newsletter that they will find interesting? • A Good Subject Line - if you do not include a good subject line, no one will want to open your newsletter. • Personality - it is important to show that your company is made up of real people, and to let your company’s personality shine thro...
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Julie Ruebush
6/4/2013 12:00:00 AM
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Growing Your Email List with Twitter
Email marketing, when done correctly, can be beneficial to your business. Whether it is a monthly newsletter that you send out on a regular basis, or the occasional coupon, unless you have many people opting in to the email list, it will not be very beneficial. One way you can grow your email list is by turning to social media. Some easy ways you can use Twitter to help grow you email marketing lists include: Linking Your Twitter Bio to an Opt-In Page: Most Twitter users realize they should incl...
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Julie Ruebush
11/20/2012 12:00:00 AM
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Popular Email Newsletter Services
Recently I have been doing some work and research with email newsletter services. While there are so many great companies out there that offer superb services and competitive prices, I wanted to blog my favorite 4! Mail Chimp Talk about user friendly! Mail Chimp helps you build and manage your email list, create HTML email campaigns, and track and analyze your email campaigns. Mail Chimp also offers very competitive pricing. Have less than 500 subscribers and need to send out less than 3,000 ema...
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Jonathan Crowe
10/28/2009 4:17:00 PM
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Using Web Site Behavioral Clickstream Data As An Email Targeting Tactic
Using web analytics can help you better understand your customer’s needs and help you market to them more effectively. It has been found that emails generated from clickstream data saw a 9x improvement in revenue and 32x more in net profit versus undifferentiated broadcast emails The ROI of Email Relevance, Jupiter Research .
Who has not completed a transaction?
Use your web analytics to see which customers have abandon your shopping cart. After a few days send a reminder email encoura...
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Brent
11/28/2007 6:33:00 PM
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Email Experience Council Releases Preliminary Survey Results
The Email Experience Council EEC released some preliminary results from their recent Deliverability Roundtable survey. The ECC is going to use this data to set some standards in the areas of bounce management and more. Here are some of those results: 20% of respondents are using a combination of internal email systems and ESPs with limited, to no coordination between the two platforms. 65% of respondents are not tracking whether their email is being delivered to the inbox or spam folder. 10% of ...
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Brent
10/28/2006 12:00:00 AM
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Leveraging Behavioral Targeting for Your Email Marketing
Jeff Daniels, JupiterResearch, released a new report called, The Connected Click-Through . The report looked at how email marketers are using their web analytics program to imporve their behavioral targeting. The report found: 15% actively use Web sile click stream behavior as an audience segmentation attribute 21% of marketers are planning to implement this kind of behavioral targeting in the next 12 months The report also notes that there are some obstacles in implementing behavioral study int...
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Brent
9/1/2006 12:00:00 AM
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Using Flash in Email Newsletters
In ChiefMarketers latest newsletter, E-Centric, they have a new article, " Tips for Dealing with Tough E-Zine Challenges ". The article had a good list of email marketing basics, until I got to the end. The last bullet point was: Only Outlook can accept a Flash e-mail, so do not use it across all e-mail clients." This bullet point peaked my interest because I just had a co-worker ask me about embedding Flash into an email. I did a little research on using Flash in email newsletters. I found a gr...
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Brent
7/30/2006 12:00:00 AM
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Test Shows Specific Subject Lines Increase Conversion
The Marketing Experiments Journal released their latest findings in regards to their latest email subject line split test . The test found that the more specific the offer is in an email subject line the higher the conversion rate. The article also points to three factors that have a significant effect on open rates, click through rates and final conversion rates. Subject lines need to: Help a reader recognize your company and remember the value of your previous emails Express urgency Be specifi...
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Brent
7/12/2006 12:00:00 AM
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How Critical is it to Personalize the Email Subject Line?
Melinda Krueger, The E-mail Diva over at Media Post, answers a question about how critical is it to personalize the email subject line . Melinda points to some testing that she has done concerning this topic. Melinda provides some interesting stats that back up the notion that personalizing the subject line affects open rates, click through rates and conversion rates. One reader of the Emial Insider blog ask how old the test results were. Melinda points out that the data was a year or more old. ...
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Brent
1/1/1980 12:00:00 AM
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