Integrating Online and Offline Marketing Through Twitter
We saw a pretty cool example of integrating your online and offline marketing through Twitter. Our VP of Sales received a postcard in the mail today from one of his Twitter followers. The postcard read: "Hi Bernie, I'm one of your followers on twitter and wanted to introduce myself. I could have sent a message from twitter but I'm sure you get a ton of those and I wanted to stand out. The reason I'm writing you is because I'd like your opinion on a new start-up I founded... I'm hoping to fnd a p...
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Brent Nau
3/9/2009 2:03:00 PM
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Tracking Offline Media Buys
Your website analytics can be used for far more than just tracking the performance of your search engine optimization efforts. Media buys these days almost always have a website address as one if not the only path for conversion. Think about how many television spots, radio reads, magazine ads, direct mail pieces, or billboards feature prominently a website address as the next step for an interested party to take. When the people making these media buys are not working with the ones tasked with ...
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Terry
1/26/2007 12:00:00 AM
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