Offline Marketing

We saw a pretty cool example of integrating your online and offline marketing through Twitter. Our VP of Sales received a postcard in the mail today from one of his Twitter followers. The postcard read: "Hi Bernie, I'm one of your followers on twitter and wanted to introduce myself. I could have sent a message from twitter but I'm sure you get a ton of those and I wanted to stand out. The reason I'm writing you is because I'd like your opinion on a new start-up I founded... I'm hoping to fnd a p...

Your website analytics can be used for far more than just tracking the performance of your search engine optimization efforts. Media buys these days almost always have a website address as one if not the only path for conversion. Think about how many television spots, radio reads, magazine ads, direct mail pieces, or billboards feature prominently a website address as the next step for an interested party to take. When the people making these media buys are not working with the ones tasked with ...