PPC

Time to Start Planning Your Yahoo to adCenter PPC Transition

If you read Brent’s post about the Yahoo / MSN search alliance back in July, you’ve probably been anticipating when and how this is going to take place. Well, guess what? The when is mid October and the how is up to you. At Sales & Marketing Technologies, we are ready to help you make the transition. It’s important that you have this setup. As an important reminder, Yahoo! Search Marketing is transitioning to the Bing platform so you’ll need to have an adCenter accoun...

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Jonathan Crowe 9/10/2010 12:00:00 AM Comments(0)

Tips If Your Domain Name Is Too Long For Google PPC

Recently, we had a client that was very interested in launching an agressive PPC campaign. Everything started out perfect. During our collaboration to form a strategy, we found out the domain name for this project has 36 characters. This is not including the www. ExampleOfA36CharacterDomain123.com For those of you who don't know, Google's Adwords policy states that the display URL has a character max of 35 characters. Since this site is a newly acquired site, it normally wouldn't have been an is...

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Jonathan Crowe 5/21/2010 12:00:00 AM Comments(0)

Using Landing Pages to Maximize PPC Results

Linking your Google Adwords Pay Per Click ads to an effective landing page can help increase your ad rankings, increase traffic to your site and increase conversions on your site, but choosing the wrong landing page can cost you both rankings and money. Here are a few tips that will help keep your Adwords ROI high: Choose a Relevant Page - Pay Per Click advertisements are ranked by a combination of their Google Adwords quality score and their bid price. Having a higher quality score will allow y...

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Jon Negrini 10/14/2009 10:00:00 AM Comments(0)

New Google Keyword Tool

If you haven't seen or heard about it, Google has a BETA version of the new Keyword Tool out. It still contains its fundamental functionality, but added some new features, made some tweaks, and changed the layout a bit. Here is a brief list of the new features and changes I noticed right away. If you know of any other neat features with the new Keyword Tool, we'd love to hear about them. My personal favorite, the Google Keyword Tool now lets you download a selected keyword list. Before you would...

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Jonathan Crowe 9/28/2009 1:21:00 PM Comments(0)

Understanding Google Adwords Quality Score

We get questions all the time on how to improve Pay Per Click PPC campaigns. One issue that comes up a lot is related to how Google ranks Adwords ads. What we find is that small businesses as well as large businesses do not understand that Google Adwords has it's own algorithm that is entirely separate from their organic search algorithm. It used to be that which ever advertiser bid the most on a keyword would have their ad show up the highest. This is no longer the case. Google has now gone to ...

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Brent Nau 8/26/2009 10:02:00 AM Comments(0)

Google Adwords Conversions (1-per-click vs many-per-click)

Google decided to spice up the metrics in Google Adwords. In the old Google Adwords, it was basically as black and white as it can get. Conversions = 6. You can say Okay, I had 6 conversions this month. With the new Google interface, you now can track conversions in a new way, actually two ways, 1-per-click and many-per-click. Conversions 1-per-click Conversions 1-per-click count a conversion for every AdWords ad click resulting in a conversion within 30 days. This means if more than one convers...

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Jonathan Crowe 4/27/2009 4:43:00 PM Comments(1)

Action Required: Cost Data Change

If you receive the "Action Required Cost Data Change" Email from Google it may seem a little confusing, I know I read it a couple times, and you only have until March 4 th to make the required changes. To help alleviate some confusion Google has an employee, Stephen, actively answering questions about the email; below is some of his answers: First, some background: Right now, Google Analytics will attribute clicks and impressions to AdWords as long as the visitor has the 'gclid' auto-tag in ther...

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Dennis Dornon 2/27/2009 11:17:00 AM Comments(0)

Google Adwords Smart Positioning Beta

Today I noticed a new option in one of our clients Adwords accounts, Smart Positioning Beta. Google describes Smart Positioning as: Smart Positioning beta is a bidding feature based on an auction model that differs from the regular AdWords auction model. Here are a few benefits of using Smart Positioning: * It’s designed to get you more clicks for the same total cost. * It aims to place your ad in the most cost-effective position each time it’s displayed on Google and the searc...

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Dennis Dornon 10/16/2008 1:23:00 PM Comments(0)

How Google is Killing Your Adwords Quality Score

We came across this interesting scenario with Google Adwords and how they are displaying some of their ads. I searched on the term, orlando car accident lawyers, and received the normal Adwords ads. I then refocused my search on nursing jobs orlando. This is where it gets interesting. From the screenshot below you will notice that one ad is related to my search term nursing jobs orlando. All the other ads are being served based on my previous search, which does not relate to my current search. T...

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Brent 4/25/2008 12:31:00 PM Comments(0)

Google’s Christmas Balls

Has anybody else seen this: It appears for certain queries, Google is showing it’s Christmas spirit. As an AdWords user, I think initially this would help advertisers, as the new design should draw some eyeballs to the right. Tags: Googles Christmas Balls , google xmas , adwords...

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James 12/14/2007 2:27:00 PM Comments(0)

YSM’s Blocked Sites Functionality, Is the Promised Fulfilled?

On Oct. 15 - we got an email from Yahoo Search Marketing " Block Sites Where You Don’t Want Your Ads to Appear " Our expectation was high as this could really give advertisers a chance to control where their ads are shown. We looked at the system during the first week and noted it was not what we expect. So we waited a month to see if time has improved this system. Review of Yahoo Search Marketing’s Block sites Functionality: Usabilty : Difficult The user must know which url...

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Brent 11/16/2007 8:42:00 PM Comments(0)

Convert a Google AdWords Bulk File for Use in Yahoo

Yahoo high rollers are given an import link under the campaigns tab in their Yahoo Search Marketing accounts…available upon request. A user can convert their existing Google PPC account into an Excel file for upload to their Yahoo account. I commend Yahoo for making our lives easier…or at least trying. As a sidebar, this is a feature that Yahoo only offers big spenders. If my competition holds the majority market share, would it not be in my benefit to let everybody know that they ...

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Brent 9/11/2007 1:13:00 PM Comments(0)

Update To Google AdWords Algorithm - February 2007

If you have a Google AdWords account, check it now. You may find their update to the algorithm has taken some of your main keywords offline, requesting that you either increase the bid amount to $10 per click or increase the ad quality. We have seen this before, but the instances were pretty isolated and often were for keywords that may have not been as focused as they could have been. But with the recent change it seems to have happened last night , no keywords seem safe. One account I manage...

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James 2/16/2007 6:00:00 PM Comments(0)