Google + Expands to Include Business Pages
Just when you thought you were getting a handle on Social Media and managing your online reputation , Google has gone and changed the playing field again! Earlier this year Google decided to try again at creating a social network and launched Google +. They set this project up so you could sign in and then invite your friends and family to your circle in order to share with them things you like or found interesting. Unlike Facebook, Google + was built from the ground up around the idea of being ...
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Mary Brautigan
12/23/2011 12:00:00 AM
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Twitter Follows Suit with New Functionality
With Facebook’s recent changes to its personal page design, Twitter couldn’t be left behind in updates. Therefore, Twitter recently implemented significant redesign changes, with new tabs for browsing, embeddable tweets, and even new brand or business pages. Twitter’s new Discover tab runs an algorithm which finds relevant tweets to your interests from people that you do not follow. Otherwise, the new tabs are basically features that have been available on Twitter before, but h...
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Julie Ruebush
12/20/2011 12:00:00 AM
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Social Search Results - Facebook Friends Bing
Facebook recently announced a new partnership with Bing. Bing will now pull in Facebook "Like" information into their search result pages creating "social search". Social search will take the personal link recommendations from your group of Facebook friends and include those links within a special section of the search engine results page. In the future Bing will look to add your friend's "Likes" next to the individual search engine result listings. Bing will also be providing a "Friend Finder" ...
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Brent Nau
10/14/2010 12:00:00 AM
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Survey Finds Social Media Impacts Search Engine Rankings
A recent study, The Impact of Social Media on Search , by BtoB and Business.com took a look at how business-to-business B2B marketers are integrating social media with search engine marketing SEM . The study polled 464 B2B marketers to see how they are using social media to improve their search engine rankings. Whether social media had an impact on their search engine performance? 44% stated it had a positive impact 28% stated neutral 27% stated they did not know 1% stated it had a negative impa...
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Brent Nau
9/28/2010 12:00:00 AM
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What Google Real-Time Search Means to Your Business
Real-time search makes social media more important On Monday, Google made a giant leap to the front of the real-time search game by adding "Latest Results" , a real-time search result box, to the first page of search results. The "Latest Results" feed pulls results from major news sources, blog posts and social networks including Twitter and FriendFeed. Here's an example from Google: Try it out for yourself: Google real-time search for 'Pearltrees' , a French social network. The "Latest Results"...
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Jon Negrini
12/10/2009 12:27:00 PM
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Twitter Adds Retweet Button
... and then takes it away Twitter recently made changes to the way people retweet in a limited beta release of their retweet button. Usually, retweets are done by appending 'RT' to someone else's tweet. Example Tweet: JonNegrini I'm blogging about Twitter Example Retweet: JoeSchmoe RT @JonNegrini I'm blogging about Twitter In this example I made the original tweet and Joe Schmoe retweeted my tweet. Something to remember in this method is that tweeters need to leave room in the 140 characters if...
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Jon Negrini
11/13/2009 9:05:00 AM
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What Balloon Boy Can Teach Us About Social Media
Still not convinced social media is a good way to spread the word? Let's take a look at this past Thursday 10/15/09 and the five hours that 'balloon boy' captivated the world. Balloon boy is a 6 year old from Colorado that was, at the time, believed to be trapped in a homemade hot air balloon floating out of control. Local authorities and the National Guard reacted quickly to the situation read balloon boy story here , but the world saw an even faster response from the Internet through social ne...
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Jon Negrini
10/20/2009 8:27:00 AM
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Famous People on Twitter Part 2
First, let me say that Dennis' first post, " Famous People On Twitter - Where Are They ?" rocked! However, it has been quite some time since that infamous post and I bet the Famous People On Twitter list could probably get an update! Before I release the list, please note that I cannot say for sure if these Twitter Aliases are actually who they say they are. You never know who is behind that alias! Sara Bareilles Patrick Wilson of Weezer Shaquille O’Neal Joe Budden Jimmy Fallon Dave Matthe...
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Jonathan Crowe
1/28/2009 4:57:00 PM
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Web Retailers Looking Towards Social Media
The latest eMarketer report, Social Media and Shopping Behavior , takes a look at how consumers are using social media sites to influence their purchase decisions. The report states that 85% of Gen Y participate in social networking and 57% are invloved with blogs. The report also cites an Internet Retailer report found 39.3% of their retail respondents use social networks, 32% have a page on Facebook, 27% on MySpace, 26% on YouTube, and 5% on Flickr. The eMarketer report goes on to reference an...
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Brent
10/3/2008 12:32:00 PM
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