Social Media

The Latest Facebook Changes

The Latest Facebook Changes Facebook is at it again. Last month, we told you about the switch to Facebook graph search, and what it could mean for businesses. This month, Facebook is slowly bringing about changes to personal pages’ timelines, which could in the future also affect the timelines of brand pages as well. Some of the changes that have been made with the new timeline include: Profile picture placement: While the profile picture had previously overlapped slightly with the cover p...

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Julie Ruebush 4/24/2013 12:00:00 AM Comments(0)

Facebook Introduces Graph Search

Facebook is continuing to stay on top of innovations, recently rolling out a test of its new Graph Search capability. Graph search will be an excellent tool for many businesses that utilize Facebook, as it allows your company to analyze and act on new information about your customers that you previously did not have access to. First and foremost, you’ll want to turn on Facebook Graph Search – you can do so by signing up here: https://www.facebook.com/about/graphsearch. Once you have ...

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Julie Ruebush 3/7/2013 12:00:00 AM Comments(0)

Facebook Offers Gifting Opportunities

Facebook has been rolling out a lot of new updates recently, such as Graph Search. Facebook has also been eying your status updates for gifting opportunities. What does this mean? Facebook has already been offering the Give a Gift option for people’s birthdays, where you have the option of purchasing your friends a real life gift on their birthday – for example, if you are wishing a friend that has Liked Starbucks on Facebook a happy birthday, Facebook might suggest you purchase them...

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Julie Ruebush 2/28/2013 12:00:00 AM Comments(0)

Optimizing Your Facebook Fan Pages

The optimization of Facebook fan pages has been a point of great debate on many SEO and social media blogs, as different experts argue the best ways to get your fan page noticed. Despite the conflicting ideas, there are some basic ways that you can optimize your Facebook fan pages SEO. First and foremost, you need to pick the best name for your Facebook fan page. Google puts the most importance or weight on the first word of your fan page title, so you want to make sure to pick something descrip...

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Julie Ruebush 2/20/2013 12:00:00 AM Comments(0)

New Communities on Google+

A recent addition to the Google+ platform is communities. This latest feature integrates with other features such as Google+ Hangouts to allow you to gather members in either public or private communities to hold discussions. Google’s official blog touts the new Google+ Communities as a great opportunity for its users to reconnect with loved ones during the holiday season. Google+ aims to make these new communities as accessible for sharing as communities in real life are, allowing people ...

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Julie Ruebush 12/16/2012 12:00:00 AM Comments(0)

Are You Properly Using Pinterest for your Business?

We’ve told you before that Pinterest can be a great marketing tool for your company. But are you using it properly? There are a few ways taht you can use Pinterest in order to attract customers to your site and make conversions. First and foremost, think about your ideal client, and think about what kind of visual content would attract them - would it be a photo of a beautiful beach for a timeshare company, or an infographic about the current job market for a job placement company? The pho...

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Julie Ruebush 11/15/2012 12:00:00 AM Comments(0)

Instagram Launches Web Profiles

We already know that Instagram was bought out months ago for a high price by the people at Facebook. Up until this week, Instagram remained a mobile-device based application. But now, Instagram is slowly rolling out web profiles to its users. These profiles look shockingly like the Timeline we are already familiar with on Facebook profiles. With a cover photo of rotating photos from the users Instagram feed, it is slightly different than the static cover photo offered on Facebook currently. Thes...

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Julie Ruebush 11/8/2012 12:00:00 AM Comments(0)

Presidential Election: How is the Internet Swaying Voters?

We are all aware that the internet is useful to help get out your message - that’s why so many companies are adding digital marketing to their overall marketing portfolios. But is it helping to sway voters to go to the polls as the November Presidential election heats up? Many researchers say yes. According to a recent article on Mashable, many advocates believe that social media especially can be useful in convincing people to go to the polls and vote. Current polls show that only about h...

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Julie Ruebush 11/2/2012 12:00:00 AM Comments(0)

Online Social Media Security Tips

One of the biggest things people worry about is their online security. It can be scary – with the amount of personal information we are putting on the internet through social media sites, we often wonder who is able to access everything. Some people’s minds have been eased, as according to Mashable , Facebook recently announced that deleted photos will now also be removed from their servers previously, even after the photo had been deleted, they could be accessed by entering the phot...

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Julie Ruebush 10/2/2012 12:00:00 AM Comments(0)

How Can You Increase Your Engagement on Facebook?

So, you created a Facebook page, got some fans…now what? There are some simple tactics you can use to keep up your engagement on Facebook . By using calls to actions, you are able to create an incentive for fans to interact with you on Facebook. First, tailor your status updates to ask your fans a question – whether it be their opinion, a call for stories, or even for advice. The more comments a status update receives, the higher it will be placed in news feeds by Facebook’s Ed...

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Julie Ruebush 9/18/2012 12:00:00 AM Comments(0)

How to Understand Your Social Media Audience

One of the most important parts of crafting a workable social media strategy is understanding your audience. Unless you are providing your social media followers with information that is useful and relevant for them, they will not be engaged with your social media accounts. So how can you better understand your social media audience? There are a couple questions you can ask yourself when considering your targets. First and foremost, you should focus on the details and demographics of your audien...

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Julie Ruebush 9/14/2012 12:00:00 AM Comments(0)

Instagram Management Added to Hootsuite

Are you using Instagram to reach your customers? Instagram is one of the latest crazes in social sharing, allowing users to share photos with friends and family, adding filters to transform their look and feel, and share to other social networks like Twitter, Facebook, and Tumblr. It also allows its users to tag their photos, and search hashtags so those with similar interests can find you. If you are using Instagram, or are thinking of adding it to your dossier of social networks, HootSuite is ...

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Julie Ruebush 8/21/2012 12:00:00 AM Comments(0)

Getting Your Company Behind Your Social Media Strategy

One of the biggest roadblocks to utilizing social media for your company is the company itself. You have to make sure everyone supports the process, and understands why social media is so important. To have a successful social media campaign within your company, your employees have to understand not only what social media does, but why it is useful and how they can play a role in its success. Social media is a team process. It is important to realize that the entire staff has to buy into its use...

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Julie Ruebush 4/20/2012 12:00:00 AM Comments(0)

Are You Using Pinterest?

Pinterest is a rising star in the social media game, as users, or pinners, use their account to organize everything from home remodeling ideas to new diet recipes onto their boards, organized by topic or theme. With 32 different topic areas, Pinterest serves as a comprehensive wish list for most users with categories including fitness, art, science, do it yourself, and more. Even though Pinterest is an invite-only website, it has already cracked the current list of top 10 social networks, puttin...

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Julie Ruebush 4/5/2012 12:00:00 AM Comments(0)

Google + Expands to Include Business Pages

Just when you thought you were getting a handle on Social Media and managing your online reputation , Google has gone and changed the playing field again! Earlier this year Google decided to try again at creating a social network and launched Google +. They set this project up so you could sign in and then invite your friends and family to your circle in order to share with them things you like or found interesting. Unlike Facebook, Google + was built from the ground up around the idea of being ...

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Mary Brautigan 12/23/2011 12:00:00 AM Comments(0)

Twitter Follows Suit with New Functionality

With Facebook’s recent changes to its personal page design, Twitter couldn’t be left behind in updates. Therefore, Twitter recently implemented significant redesign changes, with new tabs for browsing, embeddable tweets, and even new brand or business pages. Twitter’s new Discover tab runs an algorithm which finds relevant tweets to your interests from people that you do not follow. Otherwise, the new tabs are basically features that have been available on Twitter before, but h...

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Julie Ruebush 12/20/2011 12:00:00 AM Comments(0)

Social Search Results - Facebook Friends Bing

Facebook recently announced a new partnership with Bing. Bing will now pull in Facebook "Like" information into their search result pages creating "social search". Social search will take the personal link recommendations from your group of Facebook friends and include those links within a special section of the search engine results page. In the future Bing will look to add your friend's "Likes" next to the individual search engine result listings. Bing will also be providing a "Friend Finder" ...

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Brent Nau 10/14/2010 12:00:00 AM Comments(0)

Survey Finds Social Media Impacts Search Engine Rankings

A recent study, The Impact of Social Media on Search , by BtoB and Business.com took a look at how business-to-business B2B marketers are integrating social media with search engine marketing SEM . The study polled 464 B2B marketers to see how they are using social media to improve their search engine rankings. Whether social media had an impact on their search engine performance? 44% stated it had a positive impact 28% stated neutral 27% stated they did not know 1% stated it had a negative impa...

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Brent Nau 9/28/2010 12:00:00 AM Comments(1)

What Google Real-Time Search Means to Your Business

Real-time search makes social media more important On Monday, Google made a giant leap to the front of the real-time search game by adding "Latest Results" , a real-time search result box, to the first page of search results. The "Latest Results" feed pulls results from major news sources, blog posts and social networks including Twitter and FriendFeed. Here's an example from Google: Try it out for yourself: Google real-time search for 'Pearltrees' , a French social network. The "Latest Results"...

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Jon Negrini 12/10/2009 12:27:00 PM Comments(0)

Twitter Adds Retweet Button

... and then takes it away Twitter recently made changes to the way people retweet in a limited beta release of their retweet button. Usually, retweets are done by appending 'RT' to someone else's tweet. Example Tweet: JonNegrini I'm blogging about Twitter Example Retweet: JoeSchmoe RT @JonNegrini I'm blogging about Twitter In this example I made the original tweet and Joe Schmoe retweeted my tweet. Something to remember in this method is that tweeters need to leave room in the 140 characters if...

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Jon Negrini 11/13/2009 9:05:00 AM Comments(0)

What Balloon Boy Can Teach Us About Social Media

Still not convinced social media is a good way to spread the word? Let's take a look at this past Thursday 10/15/09 and the five hours that 'balloon boy' captivated the world. Balloon boy is a 6 year old from Colorado that was, at the time, believed to be trapped in a homemade hot air balloon floating out of control. Local authorities and the National Guard reacted quickly to the situation read balloon boy story here , but the world saw an even faster response from the Internet through social ne...

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Jon Negrini 10/20/2009 8:27:00 AM Comments(0)

Famous People on Twitter Part 2

First, let me say that Dennis' first post, " Famous People On Twitter - Where Are They ?" rocked! However, it has been quite some time since that infamous post and I bet the Famous People On Twitter list could probably get an update! Before I release the list, please note that I cannot say for sure if these Twitter Aliases are actually who they say they are. You never know who is behind that alias! Sara Bareilles Patrick Wilson of Weezer Shaquille O’Neal Joe Budden Jimmy Fallon Dave Matthe...

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Jonathan Crowe 1/28/2009 4:57:00 PM Comments(0)

Web Retailers Looking Towards Social Media

The latest eMarketer report, Social Media and Shopping Behavior , takes a look at how consumers are using social media sites to influence their purchase decisions. The report states that 85% of Gen Y participate in social networking and 57% are invloved with blogs. The report also cites an Internet Retailer report found 39.3% of their retail respondents use social networks, 32% have a page on Facebook, 27% on MySpace, 26% on YouTube, and 5% on Flickr. The eMarketer report goes on to reference an...

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Brent 10/3/2008 12:32:00 PM Comments(2)