Pinterest is a rising star in the social media game, as users, or “pinners”, use their account to organize everything from home remodeling ideas to new diet recipes onto their boards, organized by topic or theme. With 32 different topic areas, Pinterest serves as a comprehensive wish list for most users with categories including fitness, art, science, do it yourself, and more. Even though Pinterest is an “invite-only” website, it has already cracked the current list of top 10 social networks, putting it in the ranks of social media giants like Facebook, Twitter, and LinkedIn.
By creatively utilizing Pinterest, more and more retailers are finding that it can be a useful tool for driving traffic to their websites. It’s number of unique visitors increased by 429% from September to December 2011. In terms of referral traffic from Pinterest, they have also grown exponentially, accounting for 3.6% of referrals in January 2012, up from just 0.17% in July 2011, showing its blockbuster growth. It is barely edged out by sites such as Twitter (with 3.61% of referral traffice) and Google (with 3.62%). Facebook remains the highest in referrals, accounting for 26.4% of traffic.
Pinterest allows for “Sell Pins” as well. If, in the description, a “$” is included, the Pin will appear in the Gifts category with a price banner included over the photo. By linking the photo in the Pin to your website, it allows fans to know the purchase price and easily go to your page to purchase the item.
If you need help utilizing Pinterest or any other social media platform for your website, contact Sales & Marketing Technologies at (407) 682-2222 or online!