The Email Experience Council ( EEC ) released some preliminary results from their recent Deliverability Roundtable survey. The ECC is going to use this data to set some standards in the areas of bounce management and more. Here are some of those results:
- 20% of respondents are using a combination of internal email systems and ESPs with limited, to no coordination between the two platforms.
- 65% of respondents are not tracking whether their email is being delivered to the inbox or spam folder.
- 10% of respondents admit that they are not removing bouncebacks (hard or soft) from their list.
They hope to have the final results out in a few weeks.
Tags: email marketing, email deliverability, email experience council, ecc, internet marketing, online marketing, smart marekting, smt