Even the big boys make little mistakes that can prove to be costly.
So what is the cost of a simple server set up issue for Yahoo? It could be thousands of dollars a day and the longer it goes on the more money MSN, Google and others can earn off this error.
If you simply type in Overture.com, you land at MSN's and Google's search results page because the server is not pointing to www.Overture.com which is working fine. The first listing in MSN is a paid listing for Searchmarketing.Yahoo.com, so every time someone clicks on this listing Yahoo gets charged, even worse number tow is an MSN listing so now MSN gets a shot to invite the user to click on their PPC ad instead of YSM's. Although this is not likely, who likes to lose business? And if each click is 1 and 1,000 people click this listing each day, it is easy to see the wasted dollars add up from a simple server set up issue.
While Yahoo does have more capital than most companies, wasting money is never a good thing.
The bottom line is little mistakes can be costly and in Yahoo's case maybe $1, $5 or even $10K a day.
Tags: yahoo, ysm, overture, server setup, Google adwords, msn adcenter, business, internet marketing