If you have a Google AdWords account, check it now. You may find their update to the algorithm has taken some of your main keywords offline, requesting that you either increase the bid amount to $10 per click or increase the ad quality. We have seen this before, but the instances were pretty isolated and often were for keywords that may have not been as focused as they could have been. But with the recent change (it seems to have happened last night), no keywords seem safe.
One account I manage was very suspicious. “keyword” was fine. “keywords” was not. Both terms had the same ad tile and same bid amount. They had a decent clickthrough rate and the only difference between the two was the “s”. It appears Google has put in place a very strict set of rules. The exact rule changes still elude me, but if anyone has some thoughts, please post.
I have a feeling this latest Google AdWords update will be refined. Since it is unlikely that many AdWords users will accept a $10 bid; there may be a lot of terms with no advertisers; cutting into Google’s profits. Here’s hoping the revisions come sooner than later.
Tags: google adwords update, google adwords, adwords algorithm, google ppc change