YouTube is a competitive marketing space; each video contending for the viewer’s attention. As an Orlando personal injury attorney, the playing field is saturated with competing law offices’ informative videos. The key is to make your video stand out from the rest. When you are looking at a newspaper or a news website, do you quickly scan the page for interesting headers? Apply the same concept to your YouTube video marketing.
How to Stand Out
Imagine the lead stories read by news broadcasters for the evening 6pm edition. They use well-written teases to get you to stick around until after the commercial. Rather than calling your video “Personal Injury Lawyer in Orlando FL”, label your video “What rights do I have after a car accident in Florida?” or “Pending million dollar lawsuit to be filed against Orange County business”.
Potential legal clients have turned to YouTube to research a legal question and understand their rights. Tailor your labels to their potential “frequently asked questions”. Keep the subject line broad, rather than using your name or law office name.
Sales & Marketing Technologies is Central Florida's most established Digital marketing and web development company. Through our coaching, law offices have quickly improved their channel’s monthly viewing, leading to new clients for the practice. For more information on how to properly manage your YouTube channel, contact us today.