DINNERWARE DEPOT Case Study
SERVICES: Internet Marketing
RESULTS: Company’s revenue growth outperforms industry
Dinnerware Depot, Inc., a leader in discount dinnerware sales, hired Sales & Marketing Technologies in 2001 to provide search engine optimization and pay-per-click marketing services. The company hoped that using the online marketing strategies would drive traffic and increase sales.
Dinnerware Depot (www.dinnerwaredepot.com
) has seen a 40 percent increase in revenues in the past year alone. In an industry where companies have been lucky to keep pace with sales, Dinnerware Depot’s revenue growth has continued into the first quarter of 2008.
Owner Scott Fulton credits SMT’s Internet Marketing team with consistently increasing year-over-year sales for eight straight years.
Thanks to SMT’s Internet Marketing initiatives, Dinnerware Depot consistently ranks on the first page of the top search engines – giving it a clear edge over the competitors.
“I cannot say enough nice things about SMT,” Fulton said. “We have been very fortunate.”
About Dinnerware Depot
Dinnerware Depot, Inc., is a full-service dinnerware company carrying a wide range of dinnerware brands and styles, from elegant to casual, sophisticated to whimsical. Some of the name brands carried by Dinnerware Depot are Fiesta® dinnerware, Spode, Royal Worcester, Churchill, Waechtersbach, Apilco, Royal Doulton, Blue Danube, American Atelier, Christopher Radko, Lenox, Dansk, Wedgwood, Villeroy & Boch, Rosenthal, Vista Alegre, and many more.