Miami Children's Hospital

MIAMI CHILDREN’S HOSPITAL Case Study

SERVICES: Web Design, Development and Internet Marketing

RESULTS: Award-winning website with ever-increasing exposure and search engine rankings

Miami Children’s Hospital chose SMT based on a recommendation by the hospital’s advertising agency. Founded in 1950, Miami Children's Hospital (www.mch.com) is the only licensed specialty hospital for children in South Florida, and was ranked by Child Magazine and U.S.News & World Report as one of the finest pediatric hospitals in the nation.

The hospital felt its website wasn’t up to standards. So, SMT was hired to design and program a new website with keyword and search engine optimization.

Since then, the hospital “has garnered continuous growth in hits, page views and has consistently been recognized in the eHealthcare awards,” said Marcia Diaz de Villegas, the hospital’s Director of Marketing & Public Relations.

In the future, with SMT’s help, the hospital hopes to add video clips, as well as enable the families it serves to pay hospital bills online.

“We are very pleased with SMT’s work and customer service,” Diaz de Villegas said. “We would gladly recommend them to others.”

About Miami Children’s Hospital

Founded in 1950, Miami Children's Hospital is the only licensed specialty hospital for children in South Florida. The 289-bed freestanding facility is ranked by Child Magazine among the best children’s hospitals in the nation and is the only Florida pediatric hospital to be included in U.S.News & World Report’s 2007 listing of “America’s Best Children’s Hospitals.” It has also been designated an American Nurses Credentialing Center (ANCC) Magnet facility, the nursing profession’s most prestigious institutional honor. Miami Children's has expertise in all aspects of pediatric medicine and serves children from birth to age 21. For more information, visit www.mch.com.

Miami Children's Hospital

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We have been very happy working with Bernie and the crew at SMT. We feel that they have been worth the additional money and the return on investment far outweighs any other form of advertisement that we do.

We also find that the quality of client generated from the web marketing is more desirable as they seem to be more educated.

The other benefit is the flexibility. The financial commitment of the long term contracts of the yellow pages verses the dynamic marketing of the web is far more desirable. We can change our web presence month to month depending on our client load, instead of being locked into an expensive year long contract. For half to a third of the monthly yellow page expense we can generate the same, if not more, amount of leads. We have actually reduced our yellow page presence by 70% and will continue to do so over the next few years.

We have used other marketing companies in the past, but have never had the results that we have with SMT. Their response time is excellent, their expertise is phenomenal, their design team is exceptional and after working with them for the last ten years it has become almost effortless. They know what we need and want prior to us asking and we will only use SMT as long as we are in business.

Christy Perry - Preferred Plastic Surgery, Practice Manager