MIAMI CHILDREN’S HOSPITAL Case Study
SERVICES: Web Design, Development and Internet Marketing
RESULTS: Award-winning website with ever-increasing exposure and search engine rankings
Miami Children’s Hospital
chose SMT based on a recommendation by the hospital’s advertising agency. Founded in 1950, Miami Children's Hospital (www.mch.com
) is the only licensed specialty hospital for children in South Florida, and was ranked by Child Magazine
and U.S.News & World Report
as one of the finest pediatric hospitals in the nation.
The hospital felt its website wasn’t up to standards. So, SMT was hired to design and program a new website with keyword and search engine optimization.
Since then, the hospital “has garnered continuous growth in hits, page views and has consistently been recognized in the eHealthcare awards,” said Marcia Diaz de Villegas, the hospital’s Director of Marketing & Public Relations.
In the future, with SMT’s help, the hospital hopes to add video clips, as well as enable the families it serves to pay hospital bills online.
“We are very pleased with SMT’s work and customer service,” Diaz de Villegas said. “We would gladly recommend them to others.”
About Miami Children’s Hospital
Founded in 1950, Miami Children's Hospital is the only licensed specialty hospital for children in South Florida. The 289-bed freestanding facility is ranked by Child Magazine
among the best children’s hospitals in the nation and is the only Florida pediatric hospital to be included in U.S.News & World Report
’s 2007 listing of “America’s Best Children’s Hospitals.” It has also been designated an American Nurses Credentialing Center (ANCC) Magnet facility, the nursing profession’s most prestigious institutional honor. Miami Children's has expertise in all aspects of pediatric medicine and serves children from birth to age 21. For more information, visit www.mch.com