Pay Per Click Management

Pay per Click or PPC is a search advertising technique where you pay the Search Engines for every click on your ad that they show within their search results or content networks. Unlike passive forms of advertising like TV, Newspaper or Radio; Pay per Click advertising allows companies to accurately measure and evaluate ROI.

Even with these metrics in place Pay per Click advertising can still get very expensive very quickly if you don’t know what keywords to target, what positions your ad is performing best in, what the actual conversion rate for an individual ad is or what is the best bid for the highest return on investment (ROI).

SMT does not run your campaign through some automated program and leave it and hope for the best results. Our experienced and certified PPC professionals track everything by hand and personally watch your account to ensure everything continues to run smoothly.

We handle all aspects of your Pay per Click strategy for you, from account creation to keyword research, web site analysis, ad copy creation, keyword buys, and campaign reporting.

We handle all sizes of Pay per Click accounts from large corporations to the small local companies and we handle them all equally.

Contact us to learn how SMT can optimize your PPC campaigns for maximum results.

Internet Marketing Consulting

Local Search Marketing

Pay Per Click Management

Reputation Management

SEO Services

Social Media Marketing

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We have been very happy working with Bernie and the crew at SMT. We feel that they have been worth the additional money and the return on investment far outweighs any other form of advertisement that we do.

We also find that the quality of client generated from the web marketing is more desirable as they seem to be more educated.

The other benefit is the flexibility. The financial commitment of the long term contracts of the yellow pages verses the dynamic marketing of the web is far more desirable. We can change our web presence month to month depending on our client load, instead of being locked into an expensive year long contract. For half to a third of the monthly yellow page expense we can generate the same, if not more, amount of leads. We have actually reduced our yellow page presence by 70% and will continue to do so over the next few years.

We have used other marketing companies in the past, but have never had the results that we have with SMT. Their response time is excellent, their expertise is phenomenal, their design team is exceptional and after working with them for the last ten years it has become almost effortless. They know what we need and want prior to us asking and we will only use SMT as long as we are in business.

Christy Perry - Preferred Plastic Surgery, Practice Manager