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Is Your Website Smartphone Enough?

2/4/2011




February 2011 Newsletter
 
Bernie Piekarski

Smartphones, like the iPhone, Droid or Blackberry are everywhere and becoming more and more popular. Is your website ready for them? Remember the days when the only business use for your cell phone was using it as a storage spot for contacts? Those days are gone. Cell phones are not just "personal" anymore and the number of  consumers using their phones for more than just business is rapidly growing. Because we're using smartphones to access the internet for product searches and purchasing as well as social networking, it's important to make sure that your site displays properly on today's mobile devices. 
 
Traffic statistics from our clients' sites have been very enlightening so far. Many SMT clients are experiencing anywhere from 3 - 7% of their site's visitors utilizing a mobile phone to access their web sites. Today's mobile web users want the ability to easily and quickly search for products, services, news or events without having to wait long.
 
The vast majority of websites contain way too much content, information and functionality to see and use on a 7cm x 4cm (or smaller) screen. But fear not! We are here to help! There are ways around this issue to ensure that mobile users can access your site with ease. 
 
Contact us today to evaluate whether your site needs a mobile version and to be sure your website is "Smartphone Ready". 


SOCIAL MEDIA USE UP 20%    


With Smartphone use on the rise comes more opportunity for people to access the internet and social media. Social media consultancy firm Trendstream released a report last month that suggests participation in the social web is shifting from a place to create personal content to a place to share professional content in real-time. The report is part of an ongoing web study called the Global Web Index, which surveyed roughly 51,000 consumers globally between July 2009 and September 2010. The report found that participation in real-time social networks and microblogs both grew by 20%.
 
So you may be asking "what does that have to do with me?"
Well as social networking gets more and more popular, and as microblogging (Twitter) evolves, it is becoming more about sharing professional content rather than creating personal content. The number of people who said they linked to news stories and the number that posted updates about a particular product on their microblogs both increased by more than 10% this year, but people who posted updates about personal photos decreased 5%.

If social media continues to become focused on real-time conversations around professional content, it could become a more powerful distribution channel than print, television, radio or static web pages ever were. This again means great potential for your business. That is, if you are utilizing it. If you are not using social media, you should be.

Contact us
today to find out how we can help you!
 


CLIENT SPOTLIGHT:
Consumer Debt Counselors


When money problems get overwheling and you want to talk with someone that you know you can trust, Consumer Debt Counselors are here to help.

Whether you need help with:
  • Mortgage Counseling
  • Debt Management
  • Bankruptcy Counseling
  • Credit Card Debt
  • Pay Day Loan Counseling

You can trust them to empathize with your situation. They are committed to helping you with genuine solutions and real options not sermons or platitudes. Consumer Debt Counselors believe that telling you the truth and dealing with the issues head on is the only true way to help you navigate through the financial crisis.

As a licensed, bonded, and accredited non-profit debt counseling agency, Consumer Debt Counselors is dedicated to helping individuals and families who are experiencing financial difficulties. We invite you to talk with their trained professional counselors and learn about the debt counseling services that they provide; services that you can TRUST.

We at SMT are proud to have them as a client! If you would like to talk to Consumer Debt Counselors or learn more about the services they provide, visit their website at www.consumerdebtcounselors.com or call 800-820-9232 today.



A LITTLE VIDEO HUMOR:




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Press Contacts
Dave Larson
President
407-682-2222 x 204
dlarson@smtusa.com

Bernie Piekarski
Vice President of Business Development
407-682-2222 x 226
bpiekarski@smtusa.com

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