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Social Media Impact Search Engine Rankings


October 2010 Newsletter
by Brent Nau

A recent study, "The Impact of Social Media on Search" by BtoB and, took a look at how business-to-business (B2B) marketers are integrating social media with search engine marketing (SEM).
The study polled 464 B2B marketers to see how they are using social media to improve their search engine rankings.

On whether social media had an impact on their search engine performance, the results were:
  •  44% stated it had a positive impact
  •  28% stated neutral
  •  27% stated they did not know
  •  1% stated it had a negative impact
One of the interesting things in the study is that 41% of the respondents were not currently measuring the impact from social media on their search engine rankings. Those that were used such metrics as organic search engine rankings, number of inbound links, search volume for brand or keyword phrases, and search engine marketing conversion rates.

The top metrics B2B marketers were using to measure the effectiveness of their social media campaign were:
  • Visits to their web site (54%)
  • Number of Fans/Followers and “Likes” (48%)
  • Number of company or product mentions (35%)
  • Number of retweets (28%)
It was also noted that 25% of B2B marketers were NOT measuring their social media campaigns. Establishing your metrics should always be included into your social media game plan before launching your campaign. To help set up your social media game plan, you should check out the informative infographic from B2Bento or call us today! We would love to help you! You can also attend Social Media 101 a free mini-seminar given right here at SMT.

Healthcare Consultants Pharmacy Business Solutions has been pharmacist owned and operated since 1989 and is a division of HCC Pharmacy Staffing. HCC corporate headquarters are located in Longwood, Florida and they are one of the largest and fastest growing firms in the nation.

The HCC Pharmacy Business Solutions division is able to provide services to its clients nationwide regarding needs for consultants, project managers and operational experts in improving an existing pharmacy operation or starting a new one.

For over 20 years, HCC has achieved great success by continually exceeding customers' expectations. We at Sales & Marketing Technologies are proud to call them a client!


Special Welcome:  Sales & Marketing Technologies is very excited to be working with Brijot Imaging Systems & Southern Realty Group! From all of us at SMT, welcome aboard! We look forward to serving you and helping to grow your businesses!

 Upcoming Event:  Social Media 101
Everyone is talking about Social Media, but how can you use this online marketing tool to increase sales, improve customer relations and stand out in your industry? We'd like to present Social Media 101. This FREE invitation only mini-seminar is information-packed with all you need to know about how to apply Social Media to your business marketing efforts.

Topics include:
  • Overview of Social Media
  • Top Social Networks
  • Applying Social Media to Your Business
  • Creating a Social Media "Game Plan"
Mark your calendars! 
Seating is very limited, so call us today! 407-682-2222

When: Tuesday, October 26th 2010, 9AM-11AM

Where: Sales & Marketing Technologies 
            220 E. Central Pkwy., STE 1010  
            Altamonte Springs, FL 32701



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Marcia Diaz de Villegas – Miami Children’s Hospital Director of Marketing & Public Relations
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