From bloggingstocks, Google to add 30-sec ads to YouTube videos, blog post:
“(Google) was testing the concept of offering people and companies that post videos half of the ad revenues, if they agree to allow a 30-second spot to run before the video.”
From BurstMedia’s Online Video Advertising (PDF) study:
“…one out of two (52.7%) say they typically continue watching video content once they encounter an advertising unit; 40.4% say they typically stop watching. Interestingly, one-quarter (27.9%) of respondents who stop watching video content once they encounter an advertisement also say they immediately leave the website.”
By this study, YouTube is poised to lose over 25% of their visitors to their site. This poses the question which video search engine will fill this gap?
Tags: google, youtube, video search, video advertising, video online advertising, digital marketing blog smt