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Pay Per Click, or PPC, is a valuable part of your marketing efforts because of the exposure it brings to your target market as well as the valuable data it provides. With a PPC campaign, you have more control over the results than organic Search Engine Optimization (SEO). This is because you are paying the search engines for clicks on your ad that they show within their search results or content networks.
Unlike passive forms of advertising like TV, Newspaper or Radio; PPC advertising allows companies to accurately measure and evaluate ROI.
Even with these metrics in place PPC advertising can still get very expensive, very quickly if you don’t know what keywords to target, what positions your ad is performing best in, what the actual conversion rate for an individual ad is or what the best bid is for the highest return on investment (ROI).
At Sales & Marketing Technologies, our experienced and certified Orlando based PPC professionals do the research necessary to know what keywords, ads, and bids will be best for your PPC campaign. We will then track everything by hand and personally watch your account to ensure everything continues to run smoothly.
We manage all aspects of your PPC strategy for you, from account creation to keyword research, web site analysis, ad copy creation, keyword buys, and campaign reporting.
SMT can handle all sizes of PPC accounts, from large corporations to the small local companies, and we handle them all equally.
PPC Management Services
Paid search services include:
- Discovery process, account audit, and development of campaign strategy
- Continuous creative development and testing
- Location targeting and mobile targeting
- Monthly calls and reporting on campaign performance