What Google's Reversal on Third-Party Cookie Phaseout Means for Privacy and Digital Advertising
You may have heard that Google initially planned to phase out third-party cookies in Chrome. Now, the brand is reversing its original plans and will introduce a new approach that centers user choices so that individuals can better control their privacy settings. This was announced just this summer, and we will dive into how this affects key functionality and more for digital advertising. A Major Policy Reversal: What Happened? For years, Google has been working to eliminate third-party...
Google’s Ranking Philosophy
Google’s Three Core Ranking Philosophies: A 2024 Update Back in 2008, Amit Singhal, a Google Fellow in charge of the ranking team at Google, wrote about the company’s three core ranking philosophies. However, technology has advanced quite a bit in the past 16 years, so there are new things to take into account when considering this advice. Google has always emphasized delivering the most relevant information to searchers, yet these core philosophies have remained the same: Best...
Holiday Campaign Prep: Best Marketing Strategies for Q4
The holiday season is inching closer, and it's crucial to start prepping a marketing campaign to take advantage of these key dates. Many businesses see a boost in revenue, customer engagement, and even brand loyalty around the holidays, thanks to sales and seasonal exclusives. Consumer spending is at a high, so make the most of the holiday rush by planning a marketing strategy for this year's final quarter. Let's take a closer look at the things you can do from Halloween to New Year's to drive...
Video Content Trends Shaping the Future of Social Media
In 2024, video content continues to dominate social media, evolving in ways that offer new opportunities for creators and brands alike. Understanding what types of video content users are gravitating towards is crucial for staying relevant and engaging audiences.
Social Media Today recently highlighted key video trends from Tubular Labs' The State of Social: H2 2024 report that brands and content creators should explore. Let's take a closer look at how these trends are shaping the...
How to Create an E-commerce Site That Sells
A well-designed site can be the difference between high conversion rates and abandoned shopping carts for e-commerce businesses. Whether you're launching a new endeavor or looking to optimize an existing site, understanding web development principles tailored for e-commerce can significantly boost your sales. Implement these essential strategies to create a website that attracts visitors and, most importantly, converts them into loyal customers. 1. User-Friendly Navigation A frictionless user...
LinkedIn Ads Guide: Matching Your Goal to the Right Ad Format
LinkedIn is more than a professional networking platform — it's a goldmine for businesses looking to reach professionals with targeted ads. But with so many ad types available, how do you know which one is best for your goals?
This guide will walk you through the various LinkedIn ad formats, helping you align your business objectives with the most effective ad type to achieve the best results for your campaigns.
Sponsored Content: Boosting Brand Awareness and Engagement
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Google Business Profile Mistakes and How to Fix Them
A Google Business Profile can significantly elevate your local SEO efforts and online visibility, yet many businesses fail to maximize their profile's potential. Whether you're just setting up your profile or looking to optimize it, see how to avoid common mistakes so your business can stand out in local search results. 1. Incomplete or Inaccurate Business Information One of the top mistakes businesses make is failing to provide complete or accurate information on their Google Business...
The Power of Diversified Content Distribution
Distributing your content is vital for maximizing the reach and impact of your marketing efforts. That's where leveraging multiple channels comes into play. Using a range of platforms not only broadens your content's reach but also allows you to tailor your message to different audience segments. Here's how you can harness the power of diversified channels to boost your content marketing efforts. Social Media Platforms With billions of active users, it's crucial to leverage social media to...
Tools of the Trade — What the Top Sales Professionals Use
Whether you’re a business owner aiming to increase sales or a sales professional seeking ways to boost productivity and improve your numbers, using the right tools can have a major impact on your success. While there are numerous tools that fall under each of the categories we'll discuss in this article, this will give you a solid starting point to find what works best for you. 1. CRM Software Customer relationship management CRM software remains essential for sales reps. Platforms like...
Google Drops Third-Party Cookies Phaseout: Emphasizes User Control
In a major policy shift, Google has announced it will no longer phase out third-party cookies in its Chrome browser. Instead, the company is focusing on enhancing user choice and control over web browsing privacy. Here's an overview of this recent development and how it may affect users and advertisers so your business can better prepare its digital marketing for the changes. A Change in Strategy Google has been working towards eliminating third-party cookies for years, but various challenges...