SMarT Trends & Tips

The Top 5 Reasons Your Facebook Ad Didn’t Work

We’ve worked with many clients in the past who have told us that Facebook ads didn’t work for them. The explanations why they didn’t range from – our audience isn’t on Facebook to they are a B2B company to we don’t have enough ‘likes’. These explanations may sound logical, however, they are probably not the real reasons. The truth about Facebook ads is they need to be executed properly in order to be effective. Creating generic ads for untargeted...




7 Ways To Get Your Business Growing Again

Looking for some ways to get your company growing again? Here are the 7 simple ways to get your business back on the growth curve... 1. Talk to Your Customers Talk to your customers. Just making contact can bring you top of mind and cause sales. Ask what they think you do great? Use this in your marketing and anything that could use improvement? Fix it . Ask if they have someone they would like to refer? Follow up on the names given. Let them know what happens. 2. Fix Your Website The website is...




Industry Specialization vs. Broad Experience: Which is Better for Digital Marketing?

When it comes to choosing a digital marketing company to help you create your company’s digital strategy, you may be tempted to choose a company that specializes in your industry. While this may sound good on the surface, we’d submit to you that too much specialization can actually cost you. Many times industry experts can get tunnel vision. They are so focused on what they already know that they sometimes do not see what is going on around them. Every year, Russell Reynolds As...




A/B Testing: What Is It & Why Do You Need It?

How do you know that a piece of your marketing campaign is performing at its best? The truth is that until you start testing various elements of your marketing campaigns – from ads to landing pages to email subject lines – you’ll never know what resonates with your audience the most. A well-planned and executed A/B testing can take your marketing pieces and make them exponentially more profitable. Read on to learn more… Planning an A/B Test Before you start testing, it...




15 Social Media Usage Stats That Will Blow Your Mind

If you don’t think your customers are reachable via social media, think again. These social media usage stats will blow your mind. If you can’t see opportunity in these numbers, you need to call Sales & Marketing Technologies immediately so we can show you. You can’t afford to be left behind. 1. 22% of the world’s total population uses Facebook. 2. Facebook continues to be the most widely used social media platform, with 79% of American Internet users. 3. Instagram co...




How to Succeed at Digital Marketing

Are you responsible for marketing in your business? Are you looking to ways for your marketing team to be even more successful? If so, we've found the fastest way to be more successful is to make sure your marketing team is well trained. People can only do what they know how to do. If you are looking for an affordable way to ensure your team is well trained for today’s digital marketing environment, check out eight marketing courses included in Digital Marketer HQ . Whether your team membe...




Escape from WordPress

WordPress is one of the most popular Content Management Systems CMS for building websites out there today. But this doesn’t mean it’s for everyone. For that reason, we wanted to share some of the best alternatives for building your website. Keep in mind that each of these alternatives comes with its own set of pros and cons, and some may suit a particular type of website more than others. Wix Similar to SquareSpace, Wix is advertised as a simple solution to creating a website, and it...




Launching Something New in 2017? Tips for SEO-Friendly URL Structure

A lot of companies will be launching new initiatives in 2017. Those initiatives may require a new website , or new additions to an existing website. If so, here are some things you should consider when picking a new web address URL or when adding new pages to your website. 1. Keep things simple This is Google’s number one most important advice – a site’s URL structure should be as simple as possible. For your main website URL that means it should be short, memorable and as unam...




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