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Holiday Digital Marketing Tips to Generate Sales

Holiday digital marketing is unique from your year-round marketing activities because of the spike in online and traditional shopping, along with more brands competing for shoppers’ attention. If you want a bigger piece of the action, there are a variety of digital marketing tactics you can use to build a sales-generating holiday campaign. Let’s review some of the most effective ways to use digital marketing during the holidays for higher sales and profitability. 8 Tactics to Boost H...




Ways to Turn Prospects into Loyal Customers

Guiding prospects into becoming loyal customers is vital for sustainable growth, but you can’t rely on chance for this to happen — you need a strategy. While it’s unlikely that every prospect will become a customer, it’s crucial to find ways to increase your conversion and retention rates. Let’s take a look at steps you can take to turn prospects into customers, as well as build customer loyalty for more repeat business. Understand Your Prospects If you don’t ...




New TikTok Ad Features Encourage Interaction

TikTok advertising is a newcomer in social media marketing , but the video-based app is giving other networks a run for their money by launching several interactive ad formats to attract advertisers. Combined with relatively low competition and a young user demographic, TikTok’s new ad products are sure to bring in brands that are curious to test the interactive features. Learn more about the ad formats to see how your business can leverage TikTok advertising! New TikTok Products for Adver...




Impact of Apple’s iOS 15 Update on Google Analytics

Apple’s iOS 15 is the latest operating system update that includes more privacy features, which will impact Google Analytics and marketers in some notable ways. These changes are part of Apple’s ongoing commitment to data privacy. Here’s what you need to know to help your business adjust its digital marketing to iOS 15. Mail Privacy Protection The iOS 15 update further enhances user privacy , particularly when it comes to email marketing . Mail Tracking Protection is now enable...




8 Social Media Engagement KPIs You Should Be Tracking

It’s important to track ‘key performance indicators’ KPIs for your social media marketing so you can see what content captures attention and identify opportunities to increase engagement. If your audience isn’t interacting with your brand on social media, then your strategy needs to change so you’re not wasting resources. Start tracking these eight social media KPIs to better understand what’s working and what needs improvement: 1. Link clicks Clicks don’...




5 Things to Measure on Your Website

Don’t let the analytics of your website scare you! Though these metrics may mean nothing to you now, they should mean everything to you if you want to start tracking the success of your website. Thankfully, you don’t need expensive software to do this; you just need to know what to look for in your Google Analytics . So let’s dive into these analytics to pull out some of the most important metrics: 1. Sessions A session is defined as a group of interactions one user takes withi...




7 Direct Response Strategies That Will Increase Engagement and Sales

Direct response marketing is designed to evoke an immediate response and encourage potential customers to take a specific action, such as joining your email list , going to a landing page , submitting a form , or making a purchase. This type of marketing is highly trackable, uses compelling headlines and copy, targets a specific audience, makes a specific offer, and asks for a response. See how to generate more conversions by leveraging direct response strategies! Boost Conversions with Direct R...




Resolve Common Bottlenecks with Business Process Automation

As your business grows, so too will its bottlenecks if left unchecked. That’s why ‘business process automation’ is crucial for removing or minimizing bottlenecks to help your business and employees flourish. By implementing automation technology into operations, you'll be able to better serve customers, improve employee output, and boost profits. See how automation can resolve five common bottlenecks, leading to more efficient and effective business processes. What is Business ...




5 Key SEO Principles

Search engines, such as Google and Bing, are constantly changing and growing. They regularly release algorithm updates and new ranking signals to help users find the most relevant and quality websites. While it's important to stay up-to-date on new developments, you should never forget these five search engine optimization SEO basic principles. Timeless SEO Principles to Remember SEO has evolved a lot over the past couple of decades, but certain principles will always remain the same. Regardless...




How to Determine Your PPC Budget

A common question that digital marketers hear a lot is, How much should I spend for pay-per-click PPC advertising ? The answer is: it depends. There are many factors that come into play when determining the size that your PPC budget should be. All you need is a bit of research to get a good estimate. 4 Factors to Consider When Setting Your PPC Budget PPC advertising allows you to funnel traffic into your marketing systems fast, but your costs can quickly balloon if you're not careful....




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