Tips & Trends

The Customer Value Journey Part 2

In our last article, The Customer Value Journey Part 1 , we went through the basic of the first four stages in The Customer Value Journey, the eight-stage process coined by DigitalMarketer, which every new prospect goes through in order to become a customer, and eventually, a raving fan. If you didn’t get a chance to read that article, definitely go back and read up on the stages that kick off this process – Aware, Engage, Subscribe, and Convert. In this article, we’ll touch on...




The Customer Value Journey Part 1

The Customer Value Journey is an eight-stage process, coined by DigitalMarketer, which every new prospect goes through in order to become a customer, and eventually, a raving fan. This process is the foundation on which businesses build their marketing and business strategy in order to create a roadmap that moves prospects predictably from stranger to customer and beyond. In this article, we’ll touch on the first four stages in the Customer Value Journey: 1. Aware S...




How to Create a Marketing Calendar

As a business owner, you might not have a lot of time to be in marketing mode. You have other pressing tasks, but at the end of the day, you know marketing is absolutely essential in order for your business to grow and thrive. One of the best tools for organizing your marketing efforts and strategically timing your marketing campaigns is a marketing calendar. Here are a few steps for creating a basic marketing calendar: Review Your Target Customer Knowing your target customer is the first and mo...




Why You Should (Still) Be Blogging in 2018

Every year for the past 4 years, Orbit Media Studios surveys 1000+ business bloggers and publishes a research report on blogging statistics and trends. While there are some subtle changes throughout the years, one thing is clear - "Bloggers are reporting stronger results from content marketing," says Orbit Media’s co-founder, Andy Crestodina. In fact, almost 30% of respondents reported ‘strong results’ as the effectiveness of their blogging strategy. Many businesses had seen th...




Facebook to Start Demoting Posts That Use “Engagement Bait”

Facebook is switching up its algorithm once again, and this time it’s going to start lowering the reach for posts that use engagement bait. According to Facebook, Engagement bait is a tactic to create Facebook posts that goad people into interacting, through likes, shares, comments, and other actions, in order to artificially boost engagement and get greater reach on News Feed. Here are a few examples of engagement bait… React Baiting Facebook's example of react baiting is a post tha...




New Year's Resolutions: 5 Digital Marketing Upgrades for 2018

Digital marketing is an ever-changing landscape, and what worked a year ago or even a week ago might not work as well today. Many businesses still use outdated and/or ineffective marketing methods. As you are gearing up for the start of 2018, consider throwing out some of those under-performing marketing methods to make room for new strategies that will bring your business more qualified leads and increase sales. Here are some easy, New Year's resolution upgrades to make to your marketing in 201...




4 Factors to Consider When Setting Your PPC Budget

Updated: 12/11/17 It’s a common question that we, as digital marketers, get a lot; How much should I spend in pay per click PPC advertising ? There are many factors that come into play when determining the size that your PPC budget should be. It even takes a bit of research to be able to provide a good recommended estimate. Here are a couple of the factors: Account Size Geographical Area Industry Cost Per Click CPC Conversion Rate These are all important factors to figuring out your budget...




How to Choose the Right Offer for the Different Types of Traffic

There is a lot of planning that goes into running paid advertising - where to run your ads, what audience to target, and what creative to use. But perhaps the biggest question you’ll need to ask yourself is, What is my offer? The objective of your campaign and what type of relationship you’ve formed with your audience plays a huge part in deciding what type of offer to use. Every campaign you run should have a specific objective, whether it is to: Introduce your business to an audien...




Is Your Website ADA Compliant? Why You Need to Know

Please note: We are digital marketers, not attorneys. Therefore, this article is not legal advice. If you need legal advice, you should speak with a lawyer. More and more, we’ve been hearing about businesses that have been threatened with a lawsuit for having a website that was allegedly not ADA compliant. In some cases, these lawsuits are nothing more than a shakedown for cash. They allege that the website is not fully accessible to disabled users and that they’d be willing to settl...




Facebook Introduces a Website Chat Plugin for Businesses

In a news release made on November 7, 2017, Facebook announced that its newest Messenger Platform 2.2 would offer new and exciting features that work to build engagement with customers. Facebook Customer Chat Plugin Release One of the most exciting features released in this update is the ability to extend your Facebook Messenger experience to your business’ website. With customer chat plugin, people can chat with businesses on their websites and in Messenger across web, mobile or tablet an...




5 Types of Content That Can Grow Your Company

High-quality, relevant content truly is the key to success for reaching new audiences, engaging your current audience, and creating new business opportunities. But where do you start if you’ve never created content for your company before? What types of content can really help you move the needle? Here are five types of content that will give you maximum impact and return on investment for your business: 1. Dedicated Pages Your website is not only your portfolio and information hub for you...




5 Reasons Why Content Is So Important

Updated 11/6/17 Most business owners understand the importance of their website design, their branded social media pages, and even the idea of search engine optimization, but when it comes to content marketing or blogging , they can’t seem to pinpoint why it’s so important. In this article, we’ll hit on the top five reasons you should be creating content for your business. Whether that is through adding content to your existing web pages or starting up a news or ...




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