Tips & Trends

Using Psychology to Make Content Marketing More Effective

For content marketing to achieve your goals, whether it’s increasing conversions or raising brand awareness, it should speak to your target audience on a deeper level than simply writing engaging copy or creating eye-catching graphics. That’s where using psychology can help. In this article, we’ll explain four psychology theories you can use to enhance your content marketing’s effectiveness. Fear of Missing Out The ‘fear of missing out’ aka ‘FOMO’ ...




How to Leverage “Near Me” Searches for Your Business

You’ve probably used the search phrase near me when looking for restaurants, gas stations, apparel, and more without even realizing that you’re part of one of the fastest growing local search trends . Smartphone users are dropping location qualifiers e.g. ZIP codes and neighborhoods from local searches because they expect the results will be automatically relevant to their location due to their GPS-enabled devices. According to a Google Data study from 2015 to 2017, there was a 500% ...




Is It Possible to Get LinkedIn Leads Without Advertising?

Paid advertising is an effective way to get LinkedIn leads but if you don’t have the budget or a boss who sees that value in it yet, you can still identify and nurture leads organically on LinkedIn by getting a little creative and making a plan. See how LinkedIn can act as a sales funnel and several steps you can take to develop and nurture leads through LinkedIn, all without paying for ads. How LinkedIn Can Fit Into Your Sales Funnel LinkedIn has the potential to be a lead generating mach...




7 Best Web Development Practices to Prevent Project Setbacks

In a perfect world, every new web development project would progress without a glitch but in real life, things happen and plans get derailed. Fortunately, there are steps that you can take from the start of your project and all through the development process to help avoid setbacks. By following these seven best web development practices, your project will move forward more smoothly. 1. Determine your objective. Eager developers can jump into writing code but without a plan and clear objective, ...




11 Sales Processes Businesses Should Automate

Not long ago, salespeople had to spend more than half of their time on tedious tasks like taking notes, logging calls and prioritizing leads. Sales automation now allows salespeople to spend more time actually selling. There are a variety of sales processes that businesses can automate to increase sales productivity. Your business doesn’t necessarily need to automate all of these sales processes depending on your needs and pain points, but it’s still helpful to see the opportunities ...




Everything You Need to Know About Keywords

Keywords may not be the cornerstone of search engine optimization SEO they once were, but they’re still an important factor of growing traffic. In earlier days, some digital marketers would overuse keywords on their website, known as keyword stuffing, to push their rankings higher on search engine results pages SERPs . Search engines have evolved, becoming much smarter and more efficient. Whether you’re new to digital marketing or a savvy professional, we’ll break down everythi...




6 Content Marketing Mistakes To Avoid

Content marketing can help you reach new audiences, engage your current audience, and generate leads or conversions. However, breaking through the digital noise is getting increasingly harder as more and more content is being produced. By avoiding these six common mistakes, your content marketing strategy will perform better thereby increasing your return on investment ROI . 1. Too focused on quantity. Instead of churning out content non-stop, take the time to develop thoughtful, well-rounded co...




5 Tips to Improve Your PPC Campaign’s Performance

It’s not enough to set up your pay-per-click PPC advertising campaign , you’ll need to monitor and optimize it on an ongoing basis if you want to improve its performance. Fortunately, there are steps you can take with your PPC campaign to achieve a higher return on investment ROI . Check out our five tips to see how you can enhance your PPC campaign’s performance. 1. Use negative keywords. Negative keywords are words or phrases that you DO NOT want your ads to show up for. By u...




When Does Google Update Its Algorithm?

An important activity of search engine optimization SEO is keeping track of Google’s algorithm updates because minor changes today can become major changes tomorrow. That’s not to say that you must change and optimize your website every time Google updates its algorithm but it’s helpful to be aware of what’s going on to ensure your website doesn’t disappear from search engine result pages SERPs . Not every algorithm update will affect your website but a big part of ...




10 Email Marketing Tactics That Increase ROI

While the main purpose of email marketing is to promote a business , it can be used for other objectives like cultivating relationships with potential customers, keeping customers informed and updated on the business, offering promotions to encourage customer loyalty, and more. Email marketing is like direct mail in that it creates a one-on-one interaction but it’s more cost-efficient and eco-friendly because the message is electronic rather than paper. Email marketing is also easier to me...




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