SMarT Tips & Trends

How to Get More Referrals: Setting Up a Referral Program

Before we delve into the logistics of setting up a referral program, take a second to think about the first place you turn to when you’re looking to purchase a new product or service. Usually you turn to a friend or family for a recommendation. In fact, a study by Nielsen showed that people are 4 times more likely to buy when referred by a friend . Another study done by the Wharton School of Business discovered that the average lifetime value for a new referral client is 16% higher than no...

3 Hidden Factors That Might Be Affecting Your SEO

If you’ve decided to read this article, you probably already have some idea of how important search engine optimization SEO is for your website and your business. Despite a huge growth in social media, a ton of people still use search to find solutions to their problems. In fact, the powerhouse that is Google continues to get over 100 billion searches every month . That’s a lot of searching. This drives home the point that although other avenues of driving traffic are becoming increa...

3 Things Marketers Do That Seem Crazy

Why would a marketer do that? Ever see an ad and wonder, What were they thinking? I know I have. Well, not everything in marketing makes sense until you know the wisdom behind it. Here are three marketing moves that don't appear to make sense... until they do. Why would a marketer spend more on the advertising than they will make on the sale? The reason you would do this is because it isn’t all about the first sale. The number you should focus on instead is the lifetime value of a client -...

One Easy Way to Increase the Value of Your Offer

If you have read some of our Tips & Trends articles in the past, you may have seen us refer to Lead Magnets, Tripwires, or Profit Maximizer Offers. These are industry terms for different types of offers that can come from your business. Here is the breakdown of those terms and how they take your customers through your sales funnel. Lead Magnets Lead Magnets are usually the first step in the process to draw in new leads. They are usually free and can include informational or helpful materials...

How to Capture More Leads with Facebook’s Lead Generation Ads

Updated 4/25/17 These days, people expect to be able to do almost anything and everything from their phones. Historically, mobile phones were great for discovering new things or doing research on a business, but it was difficult to capture leads via mobile. Facebook’s lead generation ads or lead ads were Facebook’s solution to that problem. For the user, Facebook’s lead generation ads are a quick and privacy-safe way to sign up to receive information from businesses, like newsl...

Want More Leads? Try Strengthening Your Magnet

Before we show you how to get more leads for your business, let’s take a moment to think about why people would want to give you their information. It’s all about your offer. Why You Need to Think About Your Offer No matter what type of industry you’re in, your customers are searching for a solution to a problem they're facing. And if your business can offer them that first step to a solution, they’re more likely to purchase more from you or purchase a higher dollar offer...

The #1 Tip For Selling More Products Online

At Sales & Marketing Technologies, we are all about innovation and discovering new digital technologies that can help grow your business. But there’s one simple aspect of marketing that is essential when selling products online – quality product photos. Did you know that 90 percent of all information our brains process is visual? Our brains process visual information no less than 60,000 times faster than text, which is a major reason we tend to remember 80 percent of what we see,...

ClickFunnels vs LeadPages – Which Landing Page Tool to Use for Your Business

Building beautiful, functional and engaging landing pages is one of the most important parts of a successful online marketing campaign. Any savvy marketer knows that once you've done all that hard work to get visitors to your website, the next big step is to convert them into leads for your business. You can’t do that without an optimized landing page. So what exactly is a landing page? A landing page is a web page that allows you to capture a visitor's information through a lead-cap...


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