Tips & Trends

9 Landing Page Tweaks to Increase Conversions

While there are many different types of landing pages, they all share the same objective: to increase conversions. A conversion happens when a website visitor completes a desired goal such as making a purchase, filling out a contact form, registering for an event, etc. Whether you’re creating a new landing page or updating an existing one, making these nine tweaks can increase your landing page's conversions. 1. Headline The headline is where visitors’ attention first goes so it̵...




8 Tactics to Boost Your Mobile Marketing in 2020

With 40 percent of online transactions happening on mobile and the rise of voice search , your digital marketing strategy must include mobile marketing to be competitive in today’s marketplace. By targeting prospective customers through their mobile devices, like smartphones and tablets, you can connect with them at any stage in the buyer’s journey: awareness → consideration → decision. Check out these eight mobile marketing tactics to boost conversions and generate sales...




5 Tips to Optimize Content for Voice Search

Voice search, which allows users to use a voice command to search the internet, a website, or an app, is gaining in popularity and if you’re not optimizing your content for voice search, you could miss out on a lot of users. According to a report from Voicebot.ai and Voicify, 66.4 million people in the United States - 26.2% of the adult population - own a smart speaker e.g. Google Home, Alexa Echo, Apple Home Pod . Furthermore, Google has reported that 20% of searches are now by voice, par...




How to Increase Customer Loyalty Through Consistency

Although inbound digital marketing helps attract customers, what makes customers loyal to a business is exceptional customer service. Some businesses get so caught up in trying to acquire new customers that they lose focus on the customers they already have, which can end up costing them. According to Harvard Business Review , investing in new customers is between 5 and 25 times more expensive than retaining existing ones. So, what can a business do to make customers happy and stick around? Ulti...




3 Practices to Improve Google Ads Performance

Google Ads is a powerful platform for pay-per-click PPC advertising but its many capabilities can often be overlooked. After all, Google rolls out new targeting features on a regular basis which can be hard to keep track of. Whether you’re new to Google Ads or have been using it for years, here are three practices that can improve your campaigns’ performance and increase your return on investment ROI . 1. Combine Branded Keywords with Modified Broad Keywords Branded keywords are exac...




Pinterest Reveals Top Holiday Search Trends for 2019

As the leading social network for saving and discovery information through images, GIFs, and videos, Pinterest is a hot online destination for holiday inspiration. According to Pinterest’s 2019 holiday report , users started searching for holiday inspiration as early as June for things like decor, recipes, outfits, gift ideas, and more. Pinterest also reports that searches for "Christmas inspiration" are up 220% globally! See what’s trending on Pinterest this holiday season to see ho...




6 Tactics to Balance Data-Driven Marketing and User Privacy

The General Data Protection Regulation GDPR in Europe has raised concerns all over the globe about the changes happening in digital marketing and pay-per-click PPC advertising . While businesses understand the importance of obtaining consent before collecting and using people's data, they also worry about navigating new and evolving regulations since one misstep can hurt their business. All is not doom and gloom, however, there are ways businesses can balance data-driven marketing and user priva...




7 Essential Elements of a 'Start Here' Page

Not every visitor that comes to your website will enter through the home page - they may first land on a product subpage, blog post , case study , etc. That’s why having a ‘Start Here’ page provides immense value because it gives a clear, central location that directs visitors to where they want to go instead of them bouncing from your site. See how a ‘Start Here’ page can benefit your site and the seven essential elements to make it a high-converting page. The Diff...




Using Psychology to Make Content Marketing More Effective

For content marketing to achieve your goals, whether it’s increasing conversions or raising brand awareness, it should speak to your target audience on a deeper level than simply writing engaging copy or creating eye-catching graphics. That’s where using psychology can help. In this article, we’ll explain four psychology theories you can use to enhance your content marketing’s effectiveness. Fear of Missing Out The ‘fear of missing out’ aka ‘FOMO’ ...




How to Leverage “Near Me” Searches for Your Business

You’ve probably used the search phrase near me when looking for restaurants, gas stations, apparel, and more without even realizing that you’re part of one of the fastest growing local search trends . Smartphone users are dropping location qualifiers e.g. ZIP codes and neighborhoods from local searches because they expect the results will be automatically relevant to their location due to their GPS-enabled devices. According to a Google Data study from 2015 to 2017, there was a 500% ...




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