How to Collect More Reviews for Search Engine Optimization
As we’ve discussed in previous local search articles , reviews play an important role in search engine optimization SEO and attracting more customers. Not all reviews, however, are given equal weight by Google because depending on how the review was collected, where it came from, and who wrote it, your business can suffer negative consequences. There are good and bad practices for collecting more reviews. In this article, we’ll show you which practices you should avoid and the step...
How to Maintain a Quality and Trusted Google Business Listing
It’s not enough to simply set up a ‘Google My Business’ listing, you also need to maintain your profile’s quality to build trust with customers. Where business owners often run into trouble is when they have a set it and forget it mentality. However, if you don’t regularly maintain your Google business listing, you’re opening up your business to a variety of problems like incorrect information, hacking, false reviews, and more. Not only can your Google busines...
The Ultimate Guide for Enhancing Your Local SEO
Local SEO is a mighty tool for smaller sized businesses that want to attract high-intent qualified leads, especially if they need to target people in their city, state, or region. The goal of local SEO is to increase a local business’s ranking positions in search results for a particular location. To simplify it, think of it like a laser beam focusing on a specific area rather than a flashlight spreading over a wide area. Like anything else related to SEO, it’s not an exact science...
5 Essential Building Blocks for Online Marketing Success
Creating a marketing plan for your products and services is one of the most important things you can do for your business. Finding ways to boost your brand awareness, connect with customers, and reinforce current relationships should constantly be on your mind. But with so many ways out there to market your business online, it’s hard to narrow down the basics building blocks to a successful internet marketing campaign.
The five essential building blocks for internet marketing success inc...
A Quick Guide to Search Intent and Optimizing Your Website For It
When it comes to the customer journey online, there are a
few different stages that they go through before making a purchase.
Here are the buying
Awareness: The customer becomes aware
of a problem or need
Interest: They seek out information to
find a solution
Consideration: They evaluate specific
products or services
Purchase: They make a decision on what
Depending on which stage of the buying process that they’re
in, their search quer...
5 Tips to Get the Most From Your Facebook Business Page
More than 20% of the world’s population is active on
Facebook every month.
With all of those active users, you would probably assume there are many, many
Facebook business pages – and you’d be correct. In fact, as of May 2018 there
were more than 80 million Facebook business pages.
As a business owner, that is a lot of noise to compete with
on Facebook in addition to the photos and updates from friends and family that
dominates the organic newsfeed of your audience.
How to Build a Solid B2B Digital Marketing Strategy
Updated: June 3, 2019 One of the toughest challenges in building a successful B2B internet marketing strategy is figuring out where to start. This can be especially challenging for B2B companies, because the marketplace is mostly geared towards promoting B2C products and services. Building a solid B2B digital marketing strategy is vital to a company’s overall marketing plan. Over the years, we have uncovered some key areas to help B2B businesses improve their online presence, while increas...
How ‘Position Zero’ in Google Search Impacts Your Website’s Traffic
Is your drop in traffic a true indicator of less visibility in search results? Or is it merely because you’re showing up more prominently? In the past, we’ve talked about Google’s search interface changes and how they impact the overall search results - like our article breaking down how to get in Google’s Answer Box also known as a Featured Snippet or 'Position Zero' . How to Get A Featured Snippet in Google's Answer Box While getting featured can lead to more click-thro...
Is Facebook the New Local Search Engine?
Facebook started allowing Business Pages on their social media platform back in 2007, but it didn’t necessarily help with the discoverability of your business at that time. It wasn’t until 2014 that they launched their new and improved version of the Places directory and local business search became a focal point for Facebook as a way to compete with Foursquare and Yelp - which kicked off a new way to search for businesses on the platform. Are you utilizing your Facebook Business Pag...
3 Types of Promotions That Help Grow Your Business
Updated: 5/7/19 There are an infinite number of ways to promote your products and services. That makes planning your promotions seem a bit overwhelming. Thankfully, there’s an easy way to pick the right type of promotion for your business. The key to running a good promotion for your business is to choose exactly what you want your audience to do, and then design your promotion to encourage that behavior. There are 3 key promotional categories: · Acquisition · Monetization ·...