SMarT Trends & Tips

How to Create a Killer Sales Dashboard

Business owners know it is critically important to keep up with what is going on in the sales department of your company. Unfortunately, that is easier said than done. Some companies do their best to keep up using reports, spreadsheets and emails. Tracking sales like this can be a time consuming mess. What is worse, you could wind up looking at outdated information that could be weeks old. Now there is a better way. Live Data Sales Dashboards Live Data Sales Dashboards are so useful because they...

How Anyone Can Use Live Video Broadcasting for Their Business

It’s true that a picture is worth a thousand words, so how many words is a video worth? Answer: Nearly two million per one minute of video. While creating videos for your business is still a huge part of marketing your business, there is a newer, even more engaging type of video content that is taking over – live video broadcasting. Using Live Video for Webinars While not all webinars are filmed in front of a live audience, many webinars create better traction and better engagement w...

Cleaning up at Trade Shows

With the display, booth costs, travel, hotel, etc., trade shows can be a relatively expensive way to meet prospects. With this in mind, leads can be like gold. It is critical to capture every lead you can in order to make your trade show worth the investment. Before you go to the show you want to decide: A. Are you going for volume? The most leads. A great way to build up your mailing list. Or... B. Are you going to focus on capturing just the right prospects? Spending quality time. This is a gr...

Tools of the Trade – What the Top Sales Professionals Use

Whether you’re a business owner looking to get more sales for your business, or a sales professional searching for a way to boost productivity and your numbers, making sure you are using the right tools can have a major impact. And while there are plenty different tools that fall under each of the categories we’ll discuss in this article, this will give you a good place to start in order to find what works for you. 1. CRM Systems CRM systems , such as Infusionsoft make it so you can ...

10 Marketing Tactics for a Successful Black Friday

Black Friday, Small Business Saturday, and Cyber Monday are the busiest shopping days of the year. And though they may seem far away, if you haven’t started planning your strategy for the holiday shopping weekend - now’s the time. The key to a successful holiday sales season is early planning and consistent marketing , especially as a small business competing against retail giants like Walmart and Target. Here are 10 marketing tactics to get your business ready for Black Friday promo...

Responsive Web Design vs. Mobile Apps – Which Is Right for Your Business?

You might have heard the phrase mobile first recently in regards to optimizing your business’ online presence. The idea behind this is that with people using their smartphones more and more, and sitting down at their computers less often, it is important that you think about how your business is seen on those mobile devices. Essentially, your mobile experience is one of the most important aspects of your digital marketing. However, even if you know that your business needs to adapt to mobi...

3 Critical Steps for Optimizing Your Responsive Website

Responsive design has come a long way since it started being implemented as a popular form of web design to merge desktop and mobile versions of a website into one, easily maintained design. And thanks to Google’s mobile-friendly updates over the past year, it became more important than ever to figure it out. But while responsive design is the one of the best ways to create a cohesive design across a myriad of devices, it also requires skillful optimization in order to be effective. Care...

Hitting A Moving Target with Text Communication

Texting – it is not a new technology, yet when many business owners are asked if they utilize text message marketing, many will laugh at the premise. Why? With people relying more and more on their mobile phones, doesn’t texting them seem like the ideal way to get their attention and deliver a powerful message in a world where advertising saturates our environment? In some examples, 95 out of 100 customers who have opted in to a text messaging program OPEN and READ mobile messages wi...


Web Design (10)
Web Development (15)
Misc. Website (18)
Search Engine Optimization (71)
Social Media Marketing (64)
Local Search Marketing (13)
Content Marketing (11)
PPC Advertising (9)
Digital Marketing (49)
Marketing Automation (7)
Sales Automation (4)
Company News (10)
Other (9)



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