Tips & Trends

How to Create Evergreen Content for Your Website

Content marketing is an essential piece of the digital marketing puzzle. Without it, search engines like Google have a harder time deciphering what your business does and how it should be ranked or displayed. Additionally, your customers may leave feeling unfulfilled in their quest for information about you or your products / services. Not all content is equal, however. Evergreen content provides your website with long-lasting results traffic, leads, social shares that don’t depend on the ...




How to Build Your Online Citations and Why It Matters

Online citations are defined as mentions of your business’s name, address and phone number on other websites such as YP, Yelp, and many other directories. A citation does not need to include a link to your website to be a key component of the ranking algorithms on search engines like Google and Bing. If everything else is equal, a business with a greater number of citations will have better search engine optimization and will most likely rank above a business with fewer citations. Citation...




5 SEO Essentials for Boosting Your Ecommerce Website’s Organic Traffic

When it comes to websites and search engine optimization SEO , ecommerce websites are almost considered a different animal. While many of the fundamentals remain the same, ecommerce websites tend to run into certain issues that traditional websites don’t experience – or at least not as often. Here are five things that are essential to the success of an ecommerce website that is optimizing for search: 1. No Duplicate Content Duplicate content is often an immediate trouble area for eco...




How to Legally Use Images for Social Media Marketing

Before we start getting into the nitty gritty of this article, we’ll start by saying that Sales & Marketing Technologies is not a law office and can’t give you legal advice. However , here a few things you might want to know to keep yourself out of hot water. Many businesses these days are taking up social media marketing on their own. While it’s very important to have your business on the social channels that make sense for your industry and particu...




Can You Get Rid of Fake Negative Reviews on Google?

Fake reviews are an annoying problem to have. We work hard to build good, ethical businesses and fake negative reviews can tarnish an otherwise glowing profile. This is extremely upsetting. In an online world, it’s very easy to create an account to leave a positive or negative review – whether or not you’ve ever worked with the company before. So how can you stop fake reviews? Google’s Policies Regarding Fake Reviews Google has a lot of policies for users that leave revie...




How to Use Facebook Groups to Help Market Your Business

There are hundreds of millions of Facebook groups. From car enthusiast groups like Miata Club 27,964 members to entrepreneurial support groups like Women Helping Women Entrepreneurs 37,406 members to buy and sell groups like Orlando Online Yard Sale 53, 184 members , Facebook groups are used for many different purposes, but they all have the ability to create a community around their topics. These groups are a new frontier for business owners looking to build and manage a community around their ...




How Quizzes Can Boost Your Traffic and Leads

You may have noticed a trend in your Facebook feed lately. Quizzes. Major companies have started to utilize this trend to engage with their audience and add a retargeting pixel if they’re smart . Everyone from viral Internet video company, BuzzFeed, to brands such as Disney and Airbnb has started utilizing this type of content in their marketing strategies. Quizzes are more than just fun, little games to play. They’ve become one of the most shared posts across social media - some rec...




10 Facts You Need to Know About Online Reviews That Can Keep You From Going Crazy

Online reviews play a huge part in the perception of your business as well as your online rankings. In order to make informed decisions about online reviews, don’t let your emotions get the best of you. It’s important to understand how consumers interact with reviews and the increasingly large role they play in the customer’s journey. Here is what you need to know… 10 Important Insights About Online Reviews #1 Even bad reviews can help....




5 Quick Tips for Better Email Subject Lines

Email marketing is a huge opportunity for your business. From brand building, to nurturing leads, to making sales, email marketing is crucial. In fact, 59% of B2B marketers say email is their most effective channel in terms of revenue generation and 80% of retail professionals indicate that email marketing is their greatest driver of customer retention . However, sending out beautiful and enticing emails or offers mean nothing if no one ever opens them. That’s why crafting a compelling sub...




How to Use Instagram to Sell Services

Selling products on Instagram tends to come more naturally for business owners. You can take photos or videos of your products and there is a more direct correlation to sales. When it comes to selling services using Instagram, business owners often need a little help getting on the right track. Instagram is a very powerful social media network, and can be a great addition to your marketing strategy if it makes sense for your target market and if it’s done well. In ...




5 Tips for Using Instagram to Sell Products

Instagram has positioned themselves as one of the top photo-sharing social networks since it launched in 2010. Once another social media giant – Facebook – acquired it in 2012, it became even more accessible for business owners and marketers to utilize the platform for promoting products. If you’re wondering how to get started selling your products on Instagram, this article will give you a few tips for making the most of your Instagram images and descriptions in order to sell ...




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