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The Customer Value Journey Part 2

In Part 1 , we covered the first four stages of 'The Customer Value Journey' the eight-stage process coined by DigitalMarketer , which every new prospect goes through in order to become a customer, and eventually, a raving fan. If you didn’t get a chance to read that article, definitely go back and read up on the stages that kick off this process — Aware, Engage, Subscribe, and Convert. Below, we'll go over the last four stages of the Customer Value Journey so you can see how...




B2B Marketing Mistakes to Avoid in 2022

With so many B2B marketing brands fighting to attract the right attention and clientele, it’s easy to succumb to certain mistakes and errors in the process. Going into a new year can be seen as a fresh start, so with 2022 in full swing, here are some things to consider for your marketing and what things to avoid so your brand stays on top of its game. Forgetting Social Media One thing you especially don’t want to do is to forget how crucial social media marketing is. Keeping interact...




Post-Holiday Marketing Tips to Spike Your Sales

The post-holiday season offers many opportunities to spike sales as many people during this time of year are looking to spend their gift cards, get ready for the new year, or simply treat themselves for making it through the holidays. How can your business capitalize during the after-Christmas boom? Take a look at what you can offer, for starters, especially if it’s something not limited by the time of year. Here are a few marketing ideas! Offer New Year’s Deals Though one holiday ma...




Predictions for CRM Software in 2022

Businesses benefit from customer relationship management CRM software in a variety of ways, from sales reps saving time searching for customer details to marketers effectively communicating with leads. Yet, CRM software is constantly evolving to keep up with emerging technologies and rising customer expectations. If you’re not aware of new developments, then you won’t be able to take full advantage of your software. Find out what the future of CRM will look like in 2022 so you’...




Social Commerce: Boosting Sales on Social Platforms

Customers have more ways to buy products than ever before, and one of the newest channels is social commerce. Before, social media’s role in the buying process was to direct users to websites to complete the purchase. Now, brands can leverage social commerce to capture sales seamlessly. Learn more about social commerce and the benefits it offers so you can supercharge your online sales! Social Commerce Definition Social commerce is the process of selling products directly through social me...




The Customer Value Journey Part 1

The Customer Value Journey is an eight-stage process, coined by DigitalMarketer , that every new prospect goes through in order to become a customer, and eventually, a raving fan. This process is the foundation of successful marketing, creating a roadmap that moves prospects predictably from stranger to customer and beyond. In this article, we’ll touch on the first four stages in the Customer Value Journey: Aware Stage Engage Stage Subscribe Stage Convert Stage 1. Aware S...




Digital Marketing Trends to Watch in 2022

Digital marketing is always evolving because of new technology, consumer changes, or even a global pandemic. A strategy that worked a year or just six months ago may not be serving your business anymore, which is why it’s imperative that marketers keep an eye on where the industry is moving in order to adapt and stay competitive. As we head into 2022, let’s take a look at some of the biggest digital marketing trends affecting brands so you can develop a winning strategy for the new y...




4 Ways to Motivate Sales Reps to Use CRM

Customer relationship management CRM software is a popular type of automation that has many advantages for generating sales and retaining customers. When you’re focused on digital marketing and sales, you want to ensure that you’re using every possible tool at your disposal. For sales reps especially, CRM software is advantageous for various reasons. However, they may take a look at a new tool and either feel it’s too overwhelming to learn or not worth the trouble. Because of h...




Repurposing Content Ideas to Boost ROI

Content marketing is essential for online success as it allows your business to rank higher in search results , generate audience engagement, and convert prospects into customers. Since creating and sharing content requires resources, the best approach to maximize your ROI is to repurpose content. Get more out of your investment by repurposing content in multiple ways so you work smarter, not harder! Ways to Repurpose Content A common misconception when it comes to repurposing content is that it...




How to Build a Healthy Marketing System

A marketing system is essential for growth, but many businesses don’t take full advantage of its potential. That’s why having a healthy marketing system is one of the most effective things you can do to differentiate your brand, acquire and retain more customers, and increase customer lifetime value. See how to build a marketing system that will break through stagnation and propel your business to the next level! Marketing System Overview A marketing system is a repeatable process th...




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