Tips & Trends

Why Your Business Website Needs Video Content

We all know that having a great web design is crucial for keeping visitors from bouncing and attracting customers, but it’s not as obvious how video can be used to create a better website experience, enhance branding, and increase conversions. In a 2019 Google report , watch time for shopping-related YouTube videos grew in the United States by more than 5x over the past 2 years. Although video content has become increasingly popular, many businesses don’t incorporate this engaging me...

Gain More Customers By Creating Content For Each Buying Stage

Creating content for each buying stage offers several benefits like gaining more customers, generating leads, and improving your website’s rankings in Google results. By using the buyer’s journey to guide your strategy, your content will actually speak to what your audience needs or wants rather than just guessing. Based on David Crane’s article on CMSWire , here are the most effective ways to create content for each buying stage so you can gain a greater return on your investm...

Increase Referrals By Setting Up a Referral Marketing Program

Sitting around hoping that customers will refer your product or service to their family, friends, and audience isn’t an effective strategy, but setting up a referral marketing program is! Assuming you have a product or service that impresses customers, they’ll be happy to spread the word when given the right motivation. See how to set up a referral marketing program to increase your customers and sales. How to Set Up a Referral Marketing Program Referral programs look different for e...

Effective B2B Email List Building Strategies

Email list building is an effective digital marketing tool for driving traffic to your B2B website and increasing conversions, which can be purchases, quote requests, and more. Additionally, it can also help your business retain more customers, saving you money. According to Invesp , it costs five times as much to attract a new customer than to keep an existing one , yet 44% of companies focus more on customer acquisition vs. 18% that focus on retention. With an email list, B2B businesses can gr...

5 Local SEO Tips to Increase Customer Traffic

Local search marketing is a subset of search engine optimization SEO that’s ideal for businesses that need to attract more customers in their city, state, or region. This is done by optimizing the business’s online presence to push their website to the top positions in Google search results for relevant geo-targeted keywords. When local customers see your business on the first page of Google search results, especially in the ‘local pack’ section, you’re much more li...

How to Accurately Measure Social Media Engagement

Accurately measuring social media engagement is crucial because you need to know if your message or content is resonating with your audience. There’s little benefit to having thousands of followers if they ignore your posts - it’s better to have an engaged small audience than vice versa. Additionally, engagement affects how many people will even see your post because social networks like Facebook, Instagram, and Twitter see engagement as a sign of quality and popularity. See how to a...

Cybersecurity: Protecting Your Website from Hacks

Websites have become essential for business but being online-based places them at a higher risk of a cyber attack. A hacked website can lead to financial fraud, data breaches, or downtime which is why taking cybersecurity measures is crucial for website protection. Check out Sales & Marketing Technologies’ cybersecurity tips for websites so you can better protect your customers, employees, and business operations from hackers. Hacking Statistics Having an unprotected website is one of ...

Google May 2020 Core Update: Key Takeaways to Know

Google is constantly refining its search algorithm, culminating into larger core updates - the most recent one happening in May 2020. According to Google’s official blog : Several times a year, we make significant, broad changes to our search algorithms and systems. We refer to these as core updates. They’re designed to ensure that overall, we’re delivering on our mission to present relevant and authoritative content to searchers. Google's May 2020 core update started rolling o...

The Biggest Advantages of Marketing Automation

While there are certain marketing tasks that require a human touch, many processes can benefit from marketing automation which can lift sales and lower customer acquisition costs. By using marketing automation software, your business can streamline, automate, and measure your marketing tasks and workflows to increase their effectiveness and grow revenue faster. See the advantages of marketing automation below to get an idea of how your business can communicate more effectively with leads and nur...

9 Tips for Writing Great PPC Ad Copy

Pay-per-click PPC advertising is an effective digital marketing tactic for driving traffic to a website fast, but a big chunk of its success depends on the quality of the copy. To attract as many clicks as possible, you must write great ad copy. Here are nine copywriting tips that will help position your PPC ad campaign for success. 1. Know your target audience. Understand your audience by stepping into their shoes. Think about the problem they’re facing and the solution they’re sear...


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