Tips & Trends

What Does a Business Website Absolutely Need?

There’s a lot to think about when creating or updating a website, but there are certain things a business website absolutely needs to be effective and worth the investment. While web design is important, a successful website will have solid web development too. It’s imperative that your business website is built in a way that will enhance your brand’s image and move prospects through your sales funnel. Discover the must-have elements that every business website needs to generat...




Google Ads Bidding Guide Part Two: Automated Bidding

For advertisers that want a bid strategy that’s less hands-on than manual bidding , Google Ads offers automated bidding. As a quick reminder, a bid strategy controls how you pay for users to interact with your ads and your bid limit is the most you’ll pay per click for ads in an ad group. It’s essential to select a bid strategy that best matches your campaign’s goal to avoid wasting money and time. While manual CPC bidding offers the most control, it does require more tim...




Powerful Benefits of Updating Old Content

Content marketing offers many advantages like brand awareness and free organic traffic , however, old content can lose effectiveness over time. The technical term for keeping content fresh and up-to-date is historical optimization. And in today’s competitive marketplace, it’s not enough to simply create content, it must be maintained to continuously reap its benefits. Find out when you should update content and the powerful benefits of historical optimization to achieve better result...




Google Ads Bidding Guide Part One: Manual CPC Bidding

There are many types of Google Ads bidding to choose from so you're better able to achieve your campaign’s goal. However, given the variety of bidding options, it can be overwhelming for Google Ads beginners to know which one to select. That’s why Sales & Marketing Technologies SMT has created a two-part guide on Google Ads bidding to help you set up your campaign with confidence. In "Part One," we’ll answer: What is a bid strategy? Why do you need to determine your campaig...




Best Practices to Collect Online Reviews

Online reviews not only provide social proof to prospects that your products or services live up to claims, but they’re also beneficial for search engine optimization SEO . Google, however, is particular about how businesses acquire customer reviews. Businesses can suffer negative consequences if the review came by dubious means like reviewing your own business, paying for reviews, and more. By following these best practices to collect online reviews, your business will be able to generate...




Why CRM Software is Crucial For B2B Sales

Customer relationship management CRM software offers many benefits for B2B sales like being able to manage and analyze customer interactions and data throughout the customer lifecycle, improve customer relationships, and retain customers. All of which, of course, drive sales growth. Check out the five signs that your B2B sales team needs CRM software! Top 5 Signs You Need CRM Software By automating certain processes with CRM software, businesses can increase productivity while providing actual v...




Which SEO Metrics Should You Track?

Without tracking SEO metrics, you won’t be able to tell if your strategy is working or not and what steps should be taken to get better results. Not only is it important to track SEO metrics, but your data should be accurate to ensure you’re making better-informed decisions. Find out which SEO metrics you should track to improve the efficacy of your strategy. Where to Find SEO Metrics Implementing analytics for your website is essential for tracking SEO metrics. Google Analytics is t...




20 Questions to Ask Before Hiring Web Design Services

Practically every business owner knows the importance of having a quality website, but hiring web design services isn’t as straightforward. It’s essential that you select a web design company or an independent contractor who understands how to create an attractive, user-friendly website that can generate more sales or leads. Before signing a contract, here are 20 questions you should ask before hiring web design services to ensure you get a website that’ll be a true asset for y...




New LinkedIn Features Promote Community Support

With networking moving more online than ever before, LinkedIn is an effective social media platform for providing and finding professional support. On June 30, 2020, LinkedIn Official Blog announced new features to make it easier to give and get help . Wherever you’re at in your career or business, the new LinkedIn features have something for everyone. Let’s take a closer look! Finding New Opportunities If you’re searching for a new opportunity, LinkedIn allows you ...




How to Create a Great Company Culture

Regardless of your industry or business size, having a great company culture is crucial for attracting and retaining talent as well as making your brand more attractive to customers, clients, investors, etc. Company culture is an intangible asset that many of the biggest brands accredit to their success. Why is culture so important to a business? Here is a simple way to frame it. The stronger the culture, the less corporate process a company needs. When the culture is strong, you can trust every...




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