Tips & Trends

Why CRM Software is Crucial For B2B Sales

Customer relationship management CRM software offers many benefits for B2B sales like being able to manage and analyze customer interactions and data throughout the customer lifecycle, improve customer relationships, and retain customers. All of which, of course, drive sales growth. Check out the five signs that your B2B sales team needs CRM software! Top 5 Signs You Need CRM Software By automating certain processes with CRM software, businesses can increase productivity while providing actual v...




Which SEO Metrics Should You Track?

Without tracking SEO metrics, you won’t be able to tell if your strategy is working or not and what steps should be taken to get better results. Not only is it important to track SEO metrics, but your data should be accurate to ensure you’re making better-informed decisions. Find out which SEO metrics you should track to improve the efficacy of your strategy. Where to Find SEO Metrics Implementing analytics for your website is essential for tracking SEO metrics. Google Analytics is t...




20 Questions to Ask Before Hiring Web Design Services

Practically every business owner knows the importance of having a quality website, but hiring web design services isn’t as straightforward. It’s essential that you select a web design company or an independent contractor who understands how to create an attractive, user-friendly website that can generate more sales or leads. Before signing a contract, here are 20 questions you should ask before hiring web design services to ensure you get a website that’ll be a true asset for y...




New LinkedIn Features Promote Community Support

With networking moving more online than ever before, LinkedIn is an effective social media platform for providing and finding professional support. On June 30, 2020, LinkedIn Official Blog announced new features to make it easier to give and get help . Wherever you’re at in your career or business, the new LinkedIn features have something for everyone. Let’s take a closer look! Finding New Opportunities If you’re searching for a new opportunity, LinkedIn allows you ...




How to Create a Great Company Culture

Regardless of your industry or business size, having a great company culture is crucial for attracting and retaining talent as well as making your brand more attractive to customers, clients, investors, etc. Company culture is an intangible asset that many of the biggest brands accredit to their success. Why is culture so important to a business? Here is a simple way to frame it. The stronger the culture, the less corporate process a company needs. When the culture is strong, you can trust every...




Why Your Business Website Needs Video Content

We all know that having a great web design is crucial for keeping visitors from bouncing and attracting customers, but it’s not as obvious how video can be used to create a better website experience, enhance branding, and increase conversions. In a 2019 Google report , watch time for shopping-related YouTube videos grew in the United States by more than 5x over the past 2 years. Although video content has become increasingly popular, many businesses don’t incorporate this engaging me...




Gain More Customers By Creating Content For Each Buying Stage

Creating content for each buying stage offers several benefits like gaining more customers, generating leads, and improving your website’s rankings in Google results. By using the buyer’s journey to guide your strategy, your content will actually speak to what your audience needs or wants rather than just guessing. Based on David Crane’s article on CMSWire , here are the most effective ways to create content for each buying stage so you can gain a greater return on your investm...




Increase Referrals By Setting Up a Referral Marketing Program

Sitting around hoping that customers will refer your product or service to their family, friends, and audience isn’t an effective strategy, but setting up a referral marketing program is! Assuming you have a product or service that impresses customers, they’ll be happy to spread the word when given the right motivation. See how to set up a referral marketing program to increase your customers and sales. How to Set Up a Referral Marketing Program Referral programs look different for e...




Effective B2B Email List Building Strategies

Email list building is an effective digital marketing tool for driving traffic to your B2B website and increasing conversions, which can be purchases, quote requests, and more. Additionally, it can also help your business retain more customers, saving you money. According to Invesp , it costs five times as much to attract a new customer than to keep an existing one , yet 44% of companies focus more on customer acquisition vs. 18% that focus on retention. With an email list, B2B businesses can gr...




5 Local SEO Tips to Increase Customer Traffic

Local search marketing is a subset of search engine optimization SEO that’s ideal for businesses that need to attract more customers in their city, state, or region. This is done by optimizing the business’s online presence to push their website to the top positions in Google search results for relevant geo-targeted keywords. When local customers see your business on the first page of Google search results, especially in the ‘local pack’ section, you’re much more li...




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