Tips & Trends

13 Simple Tips for Improving Your Email Open and Clickthrough Rates

Even with the best email list, it’s easy for your communications to end up getting lost in your customer’s inbox – or worse, in spam. Not to mention that getting your emails opened is only half the battle. Then you have to get them to click through. That’s why in this article, we’re going to run down 13 of the best and simplest ways to improve your emails' open rates, clickthrough rates, and conversion potential. Email Marketing Tips for Growing Businesses 1. Don...




How to Use Instagram Hashtags to Increase Visibility for Your Business

There are countless hashtags that your business could use on Instagram, so how do you know which ones to use to get the best results? In this article, you’ll learn how to use hashtags in order to gain visibility and get the best results from your Instagram posts. Building an Effective Hashtag Strategy The basic idea of any social media platform is to connect with your audience. With Instagram in particular, one way to connect with a larger audience than just your followers is through the u...




7 Tips for Creating Sign Up Forms that Convert

What do you need on your website in order to increase leads and conversions? A way to sign up or purchase! Sign up forms not only increase leads, but they also help businesses grow their mailing lists and learn more about the people interested in their company. And while they only take a few minutes to set up, they could actually have a much larger role to play in how well your pages perform. By the end of this article, you will know how to create an impactful sign up form for your website and w...




A Technical SEO Breakdown for Business Owners

There is a deeper, more technical side to search engine optimization SEO on your website that is just as crucial, if not more , than quality content and strong backlinks. Even if you’re not the one implementing this technical SEO foundation , it’s still good to have some idea of what is going on in order to ensure you are getting quality work done on your website. 1. Robots.txt File If you work with a developer, you may have heard this term before. The robots.txt file provides a dire...




LinkedIn Revamps Their Group Experience to Compete with Facebook

LinkedIn has been a powerhouse for professional development and B2B communication for years, but they’ve never been able to fully master how to connect people within Groups. In 2015, the company split off an updated version of Groups into its own standalone app – a move that caused the Groups platform to turn into somewhat of a ghost town. Even though LinkedIn as a whole continued to grow and gain new features, the Groups app seemingly got left behind. In February of this year Linked...




Google Releases Shoppable Image Ads

According to Google, a third of holiday shoppers search for images before going out to shop. One-third of holiday shoppers said they searched for images before they went in store to shop. The growth of street style and online influencers all show the movement towards looking at lifestyle images for visual inspiration. For businesses, this makes displaying your product images on your website a crucial part of your marketing strategy. Now, Google is making it easier for consumers to make the jump ...




10 Marketing Tactics for a Successful Black Friday

Updated: Oct. 1, 2018 Black Friday, Small Business Saturday, and Cyber Monday are the busiest shopping days of the year. And though they may seem far away, if you haven’t started planning your strategy for the holiday shopping weekend - now’s the time. The key to a successful holiday sales season is early planning and consistent marketing , especially as a small business competing against retail giants like Amazon, Walmart, and Target. Here are 10 marketing tactics to get your busine...




How to Optimize a Google My Business Listing for Local Search

Not only does your Google My Business GMB listing increase your chances of showing up in the Google Local 3-pack, but when your business is searched for by name, Google often shows a Knowledge Panel that displays detailed information about your company. These details are pulled directly from your GMB listing, as well as from information Google finds from other online sources and user-generated content like third-party reviews, Q&As, user-suggested information, etc. . But how can you optimize...




5 Reasons You Should Use Pay Per Click to Drive Website Visitor Traffic

As competition for organic search results continues to grow fiercer, pay-per-click PPC is a way for you to ensure search visibility. Used alongside search engine optimization SEO , PPC can expand your business’ real estate in search engine results -- and if you’re not there, your competition will be. Here are some reasons why PPC advertising is worth the investment: You set the budget. You control the costs. Setting a budget for PPC isn’t always easy to master, but thankful...




The Basics of Influencer Disclosure Guidelines

Influencer marketing is a hybrid of old and new marketing tools. Essentially it takes the idea of a celebrity endorsement and merges it into a new, modern social media space. But it’s not only celebrities who are influencers these days. In fact, they can be almost anyone because it’s not how well known they are to the general public that matters, it’s how influential they are within your audience. An influencer can be a popular fashion photographer on Instagram, or a well-read ...




3 PPC Mistakes That Are Easy to Avoid

When it comes to pay-per-click PPC management, a simple mistake can easily throw off your budget and affect your bottom line. Even PPC professionals have made at least one of these mistakes at some point, but as long as they’re not repeated, they can be a good learning opportunity. Here are the most common mistakes you can make when it comes to PPC management and how to avoid them: 1. Using the Wrong Targeting One of the most crucial parts of a successful PPC campaign is the targeting. Jus...




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