Tips & Trends

8 Email Marketing Best Practices for Great Campaigns

Email marketing offers numerous benefits like lead nurturing, sales, and customer retention, but with so many emails arriving in people’s mailboxes, you must use best practices to break through the clutter. Fortunately, email makes it easy to measure your return on investment ROI and metrics like click-through rates CTR , open rates, bounce rates, and conversions. This wealth of data allows you to optimize your campaigns for success. Check out these email marketing best practices to improv...




How to Start a Customer Referral Program for More Sales

When customers are happy with your product or service, they’re more likely to share it with others, which is why setting up a customer referral program is a great way to increase retention and boost sales . Additionally, having one will help you spend less time searching for leads and focus more on nurturing high-quality prospects. Give customers a nudge to spread the word about your business by starting a referral program ASAP. Building a Customer Referral Program A referral program is mo...




Using Google's New Core Web Vitals to Improve SEO

Google is all about helping users find the most relevant and quality websites, which is why in 2020 it announced new ranking signals for Google Search — ‘page experience.’ The page experience ranking signals will be gradually rolled out starting in mid-June 2021 originally set for May 2021 , but Google says there’s no immediate need to take action. Now is a great time to prepare and learn more about Google Search Console’s new Core Web Vitals report . By understandi...




Best KPIs to Measure Content Marketing Effectiveness

Content marketing offers many benefits like building trust with customers, establishing authority, and increasing organic website traffic . That’s why it’s essential to track the proper key performance indicators KPIs to measure your content marketing's effectiveness so you’re not falling short on your goals. Check out the 10 KPIs you should be tracking to determine if your content marketing strategy is working — or needs adjustment. Where to Find KPI Data? Analytic...




5 Steps for Reaching Your Social Media Target Audience

An important component of crafting a social media marketing strategy is reaching your target audience. If you’re not providing your target audience with content that’s relevant to them, it’ll be harder to attract followers and drive engagement. However, in order to reach and grow your target audience, it’s crucial that you do research to set up your social media strategy for success. Here are five steps for reaching your audience to make your social media marketing more e...




Enhancing Customer Service with Marketing Automation

Digital marketing is crucial for staying competitive online, but what makes customers loyal to your business is exceptional customer service. If most of your attention is on gaining new customers, then you can end up losing the customers that you already have — and spending more money unnecessarily. According to Harvard Business Review , acquiring new customers can cost between five and 25 times more than keeping existing ones! Instead, work smarter by providing a great experience and leve...




What is Web Accessibility? 4 Principles of Accessibility

At its core, web accessibility is the practice of making sites usable by as many people as possible. This includes people with disabilities as well as other groups like mobile device users, people with slow network speed, etc. Accessibility is the ethical thing to do when developing and designing your site. Additionally, it’s part of the law in some countries so it might be unavoidable for you. Here are the most important things you should know about web accessibility to help you have a si...




Digital Marketing Trends That Aren't Going Anywhere

Internet technology is constantly evolving which is why it’s crucial for businesses to keep an eye on digital marketing trends to gain a competitive edge. Digital marketing includes a wide range of strategies such as web design , search engine optimization SEO , pay-per-click PPC advertising, social media , and content . With so many strategies, it can be hard to know which trends are the most relevant for your business. We’ve compiled the top digital marketing trends your business s...




Google Will Offer Free Hotel Booking Links

Google has recently announced that hotel booking links, previously provided through Google Hotel Ads, will be free for hotels and travel companies starting this week on google.com/travel . The free booking links will appear beneath hotel ads , generating a free source of traffic for companies even if they’re not a Google Hotel Ads partner. Here’s what you need to know about Google’s free booking links that will soon be released. Reasoning Behind the Free Hotel Booking Links In ...




Local Link Building Tactics to Boost Local SEO

Local link building is essential for local search engine optimization SEO because it shows Google that your website is trustworthy and relevant to location-based searches. Local SEO is a powerful digital marketing strategy for businesses that want to attract and retain more local customers. When customers see your business on the first page of Google search results for geo-targeted keywords, they’re more likely to visit your site, contact your business, and purchase your product or service...




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