Tips & Trends

10 Email Marketing Tactics That Increase ROI

While the main purpose of email marketing is to promote a business , it can be used for other objectives like cultivating relationships with potential customers, keeping customers informed and updated on the business, offering promotions to encourage customer loyalty, and more. Email marketing is like direct mail in that it creates a one-on-one interaction but it’s more cost-efficient and eco-friendly because the message is electronic rather than paper. Email marketing is also easier to me...

How Does a Website Redesign Help With Search Engine Rankings?

A website redesign benefits search engine optimization SEO in a variety of ways since websites and SEO are linked closely together. After all, SEO is the efforts to get a website or webpage ranking high on search engine results pages SERPs so it makes sense that redesigning a website would affect SERPs. From better user experience to technical improvements, a redesign can improve your website’s search engine rankings , helping your website to be found by more customers. Benefits of a Websi...

Top 5 Ways to Share Links on Instagram

Sharing links on Instagram can be a little tricky since it doesn’t allow clickable links in post captions or comments, however, there are other ways you can drive followers to your content. Check out our top five ways to share links on Instagram so you can increase traffic to your website and promote offers more effectively. 1. Add a Link to Your Bio The simplest way to share a clickable link on Instagram is in your profile’s bio. You can use the profile bio link for your websi...

4 Social Media Stats You Shouldn’t Ignore

When you create and share content on social media , it should align and support your marketing goals, however, misinformation and unrealistic expectations often undermine efforts to achieve those goals. The good news is that like other types of internet marketing, businesses have access to a wealth of social media data that they can use to reassess their strategy and make necessary changes. Check out these four social media stats from a recent study by The Sprout Social you shouldn’t ignor...

How to Collect More Reviews for Search Engine Optimization

As we’ve discussed in previous local search articles , reviews play an important role in search engine optimization SEO and attracting more customers. Not all reviews, however, are given equal weight by Google because depending on how the review was collected, where it came from, and who wrote it, your business can suffer negative consequences. There are good and bad practices for collecting more reviews. In this article, we’ll show you which practices you should avoid and the step...

How to Maintain a Quality and Trusted Google Business Listing

It’s not enough to simply set up a ‘Google My Business’ listing, you also need to maintain your profile’s quality to build trust with customers. Where business owners often run into trouble is when they have a set it and forget it mentality. However, if you don’t regularly maintain your Google business listing, you’re opening up your business to a variety of problems like incorrect information, hacking, false reviews, and more. Not only can your Google busines...

The Ultimate Guide for Enhancing Your Local SEO

Local SEO is a mighty tool for smaller sized businesses that want to attract high-intent qualified leads, especially if they need to target people in their city, state, or region. The goal of local SEO is to increase a local business’s ranking positions in search results for a particular location. To simplify it, think of it like a laser beam focusing on a specific area rather than a flashlight spreading over a wide area. Like anything else related to SEO, it’s not an exact science...

5 Essential Building Blocks for Online Marketing Success

Creating a marketing plan for your products and services is one of the most important things you can do for your business. Finding ways to boost your brand awareness, connect with customers, and reinforce current relationships should constantly be on your mind. But with so many ways out there to market your business online, it’s hard to narrow down the basics building blocks to a successful internet marketing campaign. The five essential building blocks for internet marketing success inc...

A Quick Guide to Search Intent and Optimizing Your Website For It

When it comes to the customer journey online, there are a few different stages that they go through before making a purchase. Here are the buying stages: Awareness: The customer becomes aware of a problem or need Interest: They seek out information to find a solution Consideration: They evaluate specific products or services Purchase: They make a decision on what to buy Depending on which stage of the buying process that they’re in, their search quer...

5 Tips to Get the Most From Your Facebook Business Page

More than 20% of the world’s population is active on Facebook every month. With all of those active users, you would probably assume there are many, many Facebook business pages – and you’d be correct. In fact, as of May 2018 there were more than 80 million Facebook business pages. As a business owner, that is a lot of noise to compete with on Facebook in addition to the photos and updates from friends and family that dominates the organic newsfeed of your audience. ...


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