Tips & Trends

Best KPIs to Measure Content Marketing Effectiveness

Content marketing offers many benefits like building trust with customers, establishing authority, and increasing organic website traffic . That’s why it’s essential to track the proper key performance indicators KPIs to measure your content marketing's effectiveness so you’re not falling short on your goals. Check out the 10 KPIs you should be tracking to determine if your content marketing strategy is working — or needs adjustment. Where to Find KPI Data? Analytic...




5 Steps for Reaching Your Social Media Target Audience

An important component of crafting a social media marketing strategy is reaching your target audience. If you’re not providing your target audience with content that’s relevant to them, it’ll be harder to attract followers and drive engagement. However, in order to reach and grow your target audience, it’s crucial that you do research to set up your social media strategy for success. Here are five steps for reaching your audience to make your social media marketing more e...




Enhancing Customer Service with Marketing Automation

Digital marketing is crucial for staying competitive online, but what makes customers loyal to your business is exceptional customer service. If most of your attention is on gaining new customers, then you can end up losing the customers that you already have — and spending more money unnecessarily. According to Harvard Business Review , acquiring new customers can cost between five and 25 times more than keeping existing ones! Instead, work smarter by providing a great experience and leve...




What is Web Accessibility? 4 Principles of Accessibility

At its core, web accessibility is the practice of making sites usable by as many people as possible. This includes people with disabilities as well as other groups like mobile device users, people with slow network speed, etc. Accessibility is the ethical thing to do when developing and designing your site. Additionally, it’s part of the law in some countries so it might be unavoidable for you. Here are the most important things you should know about web accessibility to help you have a si...




Digital Marketing Trends That Aren't Going Anywhere

Internet technology is constantly evolving which is why it’s crucial for businesses to keep an eye on digital marketing trends to gain a competitive edge. Digital marketing includes a wide range of strategies such as web design , search engine optimization SEO , pay-per-click PPC advertising, social media , and content . With so many strategies, it can be hard to know which trends are the most relevant for your business. We’ve compiled the top digital marketing trends your business s...




Google Will Offer Free Hotel Booking Links

Google has recently announced that hotel booking links, previously provided through Google Hotel Ads, will be free for hotels and travel companies starting this week on google.com/travel . The free booking links will appear beneath hotel ads , generating a free source of traffic for companies even if they’re not a Google Hotel Ads partner. Here’s what you need to know about Google’s free booking links that will soon be released. Reasoning Behind the Free Hotel Booking Links In ...




Local Link Building Tactics to Boost Local SEO

Local link building is essential for local search engine optimization SEO because it shows Google that your website is trustworthy and relevant to location-based searches. Local SEO is a powerful digital marketing strategy for businesses that want to attract and retain more local customers. When customers see your business on the first page of Google search results for geo-targeted keywords, they’re more likely to visit your site, contact your business, and purchase your product or service...




6 Content Marketing Ideas for Spring

Audiences and Google love fresh, relevant content which is why now is a great time to start planning your content marketing for spring. No matter what your business is, there are ways you can incorporate the reinvigorating energy of spring into your content to spark engagement and conversions. Check out our content marketing ideas for spring to breathe new life into your blog posts, videos, graphics, and more! Spring-Inspired Content Ideas to Drive Engagement Before we jump in, a quick reminder ...




Why Your Web Design Directly Affects SEO

Your web design is more than a branding asset or sales channel - it strongly influences search engine optimization SEO which is one of the most powerful strategies for reaching new prospects and driving free organic traffic to your business. Web design affects SEO in several important ways since they’re linked closely together. See how web design impacts search rankings and why investing in a quality website is worth it to increase sales or leads. 5 Ways Web Design Impacts Search Rankings ...




Google Responsive Display Ads: Pros and Cons of Using Them

Google responsive display ads are a great way to reach people while they’re browsing websites, watching a YouTube video, checking their Gmail, or using mobile devices and apps. They appear as native ads, blending into the publisher’s site to drive more traffic to your site or app. Get a better understanding of the default ad type for the Google Display Network to see if it’s right for your display campaign. What Are Google Responsive Display Ads? Responsive display ads first de...




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