Tips & Trends

LinkedIn Introduces Video Advertising

Video continues to be on the rise – both in usage and as a marketing tool. In fact, according to Tubular Insights , The number of people watching videos online only continues to grow, with video predicted to make up to 80% of all global traffic by 2019 . LinkedIn has decided to join the other social media giants like Facebook, Instagram, Twitter and Snapchat in the video advertising space. Their new video sponsored content option are placed in the LinkedIn news feed as a standalone post. T...




How to Craft the Perfect Voicemail Script to Get More Callbacks

According to sales strategist, Jill Konrath, 97% of all business calls now go to voicemail – making your sales voicemail increasingly important. But I know what you’re thinking, Do prospects even listen to my voicemail? Will they ever call me back? Well, honestly, most of the time – No. However, although voicemail has a much lower response rate than other types of communication, such as email – what you lose in quantity, you gain in quality. That’s because voicemail...




How to Enhance Your Website’s User Experience to Get More Leads

There are many ways that websites unintentionally make things difficult for visitors – poor navigation, pop-ups, no clear calls-to-action, and cumbersome checkout processes. A website is meant to inform, entertain, and provide a product or service. In order to do those things, you have to provide a good user experience UX . Bad UX causes visitors to bounce directly off your website, which negatively impacts your search engine results. In addition, you can forget return visitors or positive...




The Mobile Marketing Optimization Checklist

No matter how hard you try, it’s nearly impossible to stay away from mobile marketing. With roughly 77% of Americans owning a smartphone according to PEW Research Center , people are bound to visit your website or search for your business using their mobile device at some point. And if you’re thinking, Just because people are using them doesn’t mean they’re buying things on them. – You’d be wrong. In fact, 62% of smartphone users have made a purchase online us...




How to Create Evergreen Content for Your Website

Content marketing is an essential piece of the digital marketing puzzle. Without it, search engines like Google have a harder time deciphering what your business does and how it should be ranked or displayed. Additionally, your customers may leave feeling unfulfilled in their quest for information about you or your products / services. Not all content is equal, however. Evergreen content provides your website with long-lasting results traffic, leads, social shares that don’t depend on the ...




How to Build Your Online Citations and Why It Matters

Online citations are defined as mentions of your business’s name, address and phone number on other websites such as YP, Yelp, and many other directories. A citation does not need to include a link to your website to be a key component of the ranking algorithms on search engines like Google and Bing. If everything else is equal, a business with a greater number of citations will have better search engine optimization and will most likely rank above a business with fewer citations. Citation...




5 SEO Essentials for Boosting Your Ecommerce Website’s Organic Traffic

When it comes to websites and search engine optimization SEO , ecommerce websites are almost considered a different animal. While many of the fundamentals remain the same, ecommerce websites tend to run into certain issues that traditional websites don’t experience – or at least not as often. Here are five things that are essential to the success of an ecommerce website that is optimizing for search: 1. No Duplicate Content Duplicate content is often an immediate trouble area for eco...




How to Legally Use Images for Social Media Marketing

Before we start getting into the nitty gritty of this article, we’ll start by saying that Sales & Marketing Technologies is not a law office and can’t give you legal advice. However , here a few things you might want to know to keep yourself out of hot water. Many businesses these days are taking up social media marketing on their own. While it’s very important to have your business on the social channels that make sense for your industry and particu...




Can You Get Rid of Fake Negative Reviews on Google?

Fake reviews are an annoying problem to have. We work hard to build good, ethical businesses and fake negative reviews can tarnish an otherwise glowing profile. This is extremely upsetting. In an online world, it’s very easy to create an account to leave a positive or negative review – whether or not you’ve ever worked with the company before. So how can you stop fake reviews? Google’s Policies Regarding Fake Reviews Google has a lot of policies for users that leave revie...




How to Use Facebook Groups to Help Market Your Business

There are hundreds of millions of Facebook groups. From car enthusiast groups like Miata Club 27,964 members to entrepreneurial support groups like Women Helping Women Entrepreneurs 37,406 members to buy and sell groups like Orlando Online Yard Sale 53, 184 members , Facebook groups are used for many different purposes, but they all have the ability to create a community around their topics. These groups are a new frontier for business owners looking to build and manage a community around their ...




How Quizzes Can Boost Your Traffic and Leads

You may have noticed a trend in your Facebook feed lately. Quizzes. Major companies have started to utilize this trend to engage with their audience and add a retargeting pixel if they’re smart . Everyone from viral Internet video company, BuzzFeed, to brands such as Disney and Airbnb has started utilizing this type of content in their marketing strategies. Quizzes are more than just fun, little games to play. They’ve become one of the most shared posts across social media - some rec...




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