Tips & Trends

8 Low-Cost Ways to Promote Your Business Online

You don’t need to drop a fortune to effectively promote your business online, but it does help to be smart about it. There are a variety of free and low-cost ways to get your company noticed on the internet by potential customers and attract repeat business. Let’s get started! 1. Make a marketing plan. Save time and money by creating thought-out, structured marketing plan. Define your marketing strategy and budget before doing any marketing activities. Identify who your ideal prospec...




Crisis Communication Checklist for Businesses

Plan for the worse and hope for the best - but are you leaving out the planning part? Your business is too important not to be prepared for the worst like a natural disaster, financial turmoil, or more recently, coronavirus disease 2019 aka COVID-19 . Here is a checklist for a crisis communication plan to protect your business or minimize damage from unforeseeable crises. 1. Assess Before you can create a crisis communication plan, you’ll need to conduct a business analysis and risk assess...




Why Your PPC and SEO Should Work Together

While pay-per-click PPC advertising is effective for driving website traffic, leaving out search engine optimization SEO can end up hurting your campaign’s performance and increasing ad costs. Paid and organic search have many differences, but a big thing they have in common is that they’re both a type of search engine marketing which means they can influence each other - for better or worse. Read on to see why PPC and SEO should work together to achieve better digital marketing resu...




Sales Automation Tips for Successful Trade Shows

Trade shows are an effective promotional tactic to gain more quality leads and generate new business, especially when sales automation is used. B2B brands, in particular, can benefit from trade show marketing as it allows them to have valuable face-to-face time with prospects to explain their products and services in a more personal manner which they don’t often get to do. Trade show costs, however, like the booth rental, travel costs, and displays can quickly climb which is why it’s...




Key Strategies For Creating Persuasive Content

Capturing a target audience’s attention, let alone convincing them to become customers, is a challenge that every brand faces. It’s not enough to simply create content - you must consider how to make the content most effective with your audience. Check out these key strategies for creating persuasive content so your brand can attract more leads or customers. Improve the User Experience An essential consideration when creating any type of content is the user experience. After all, you...




6 Signs You Need a Website Redesign

When people visit your website and their needs aren’t met, they’re going to leave right after arriving aka ‘bounce’ . That’s why a website redesign can be crucial for keeping them on the website and increasing the conversions that matter to your business like a purchase, email signup, form submission, etc. Here are the six biggest signs it’s time to redesign your website. 1. Pages load slowly. People won’t stick around if your website takes too long to l...




A Website Checklist to Increase Conversion Rates

Websites play a crucial role in business across every industry because it’s often one of the first introductions people will have with your business and determine whether your products and/or services are right for them. Simply having a website, however, isn’t enough to attract and keep visitors. It needs to be designed and developed in a way that is more likely to convert visitors to take a particular desired action like purchase a product, make a reservation, submit a contact form,...




7 Tactics to Generate More Local Leads

Businesses that depend on local customers for revenue, like a restaurant, florist shop, or dentist office, need a lead generation strategy to drive high-quality, local leads. However, successful lead generation is something that local businesses often struggle to achieve. In 2016, Money Journal surveyed over 2,000 local business owners and found that their single greatest struggle was generating leads. Fortunately, there are tactics businesses can use with their website, digital marketing, and p...




How to Create Perceived Value for Your Brand

Creating ‘perceived value’ for your brand is essential to its success, however, that’s easier said than done. Perceived value isn’t just about the price - it’s your brand’s ability to satisfy customers’ needs. You can do this by demonstrating to customers the most valuable, tangible benefits your brand offers and highlight those benefits in your sales and marketing . Here are different types of benefits that increase the perceived value of a brand. Free ...




California Consumer Privacy Act: What Your Business Needs to Know

On January 1, 2020, the California Consumer Privacy Act CCPA went into effect, giving California residents the right to learn what data companies collect about them and allowing them to ask companies to delete their data and not to sell it. Like the European Union's General Data Protection Regulation GDPR , it promotes data privacy. See what your business needs to know about the CCPA. 1. It covers many types of data. CCPA protects personal data like your name, username, password, phone number, a...




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