SMarT Trends & Tips

ClickFunnels vs LeadPages – Which Landing Page Tool to Use for Your Business

Building beautiful, functional and engaging landing pages is one of the most important parts of a successful online marketing campaign. Any savvy marketer knows that once you've done all that hard work to get visitors to your website, the next big step is to convert them into leads for your business. You can’t do that without an optimized landing page. So what exactly is a landing page? A landing page is a web page that allows you to capture a visitor's information through a lead-cap...




The Importance of Building an Email List – And How to Get Started

Did you know that 98% of new traffic leaves your website without converting? They might be interested in your product or service but are just not in the buying stage yet. They could still be researching. How do you get those people back in the boat? This is the #1 reason you should be capturing email addresses and building a list. No matter what types of marketing you’re interested in - from direct marketing to email marketing to Facebook ads - building a strong list of past, current, and ...




3 Types of Promotions That Help Grow Your Business

There are an infinite number of ways to promote your products and services. That makes planning your promotions seem a bit overwhelming. Thankfully, there’s an easy way to pick the right type of promotion for your business. The key to running a good promotion for your business is to choose exactly what you want your audience to do, and then design your promotion to encourage that behavior. There are 3 key promotional categories: · Monetization · Activation · Acquisition Mone...




Top 5 Things to Look for When Gathering Customer Intelligence

When’s the last time you talked to one of your customers? Asking and listening to what your customers have to say can give you invaluable insights to their pain points, their needs, and the exact language they use to talk about your product or service. Once you gain their feedback, you can use it to market your business better; by utilizing copy that makes it feel like you’re reading their minds. But at the end of the day, all these tactics revolve around one thing: giving your custo...




The Top 5 Reasons Your Facebook Ad Didn’t Work

We’ve worked with many clients in the past who have told us that Facebook ads didn’t work for them. The explanations why they didn’t range from – our audience isn’t on Facebook to they are a B2B company to we don’t have enough ‘likes’. These explanations may sound logical, however, they are probably not the real reasons. The truth about Facebook ads is they need to be executed properly in order to be effective. Creating generic ads for untargeted...




7 Ways To Get Your Business Growing Again

Looking for some ways to get your company growing again? Here are the 7 simple ways to get your business back on the growth curve... 1. Talk to Your Customers Talk to your customers. Just making contact can bring you top of mind and cause sales. Ask what they think you do great? Use this in your marketing and anything that could use improvement? Fix it . Ask if they have someone they would like to refer? Follow up on the names given. Let them know what happens. 2. Fix Your Website The website is...




Industry Specialization vs. Broad Experience: Which is Better for Digital Marketing?

When it comes to choosing a digital marketing company to help you create your company’s digital strategy, you may be tempted to choose a company that specializes in your industry. While this may sound good on the surface, we’d submit to you that too much specialization can actually cost you. Many times industry experts can get tunnel vision. They are so focused on what they already know that they sometimes do not see what is going on around them. Every year, Russell Reynolds As...




A/B Testing: What Is It & Why Do You Need It?

How do you know that a piece of your marketing campaign is performing at its best? The truth is that until you start testing various elements of your marketing campaigns – from ads to landing pages to email subject lines – you’ll never know what resonates with your audience the most. A well-planned and executed A/B testing can take your marketing pieces and make them exponentially more profitable. Read on to learn more… Planning an A/B Test Before you start testing, it...




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