Tips & Trends

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Leveraging Webinar Funnels for Lead Generation and Sales

Webinar funnels are a highly engaging marketing strategy that can generate leads, drive sales, and build brand authority. Central to their success is the registration page. In this post, we'll discuss the benefits of webinar funnels and tips for creating a "perfect" registration page that fills up your webinar with quality leads. What is a Webinar Funnel? A webinar funnel is a marketing automation strategy that guides potential customers from awareness to conversion using webinars as the...




Best Design Practices of Contact Pages

When visitors come to your website, there are a handful of reasons as to why they may be there. Perhaps your business is the answer to a need, or word-of-mouth sent them there to see what all the buzz is about. A contact page gives your audience somewhere to turn when they’re searching for answers, someone to speak to, or give them a better customer experience on your site. It encompasses many useful tools for users, so ensuring that it has what your audience needs is crucial for an...




How to Build Your List Using the Challenge Funnel

In digital marketing, building an active email list is akin to striking gold. Your list is a direct line to potential customers who have shown interest in your brand, making it a valuable asset for your marketing efforts. But how can you grow this list in an effective and efficient way? Enter the challenge funnel, a powerful marketing automation strategy that expands your list and meaningfully engages your audience. What is a Challenge Funnel? A challenge funnel is a type of sales funnel that...




Gain More Customers By Creating Content For Each Buying Stage

Creating content for each buying stage offers several benefits, such as gaining more customers, generating leads, building authority, and improving your website’s rankings in Google search results. By using the buyer’s journey to guide your strategy, your content will actually speak to what your audience needs or wants rather than just guessing. Here are the most effective ways to create content for each buying stage so you can gain a greater return on your investment. Why Buying...




Google Search Updates Tackling Spam and Low-Quality Content

Keeping up with search updates is crucial for maintaining and enhancing your online presence. Google's announcement of new measures to tackle spammy, low-quality content is a significant step towards ensuring that its search results are more helpful and relevant for users. Here’s a breakdown of what these changes mean and what steps you can take to maintain and improve your rankings. Fine-Tuning Ranking to Prioritize Helpful Content Google's latest algorithmic enhancements aim to...




Social Media Engagement KPIs You Should Be Tracking

You can't improve what you don't track. With ‘key performance indicators’ KPIs, you can get a 360-degree view of your social media marketing and identify opportunities to reach, engage, and convert your target audience. Here are 15 engagement KPIs you should be tracking, from basic to higher level, to help you assess the impact of your brand’s presence on social platforms: 1. Reach and Impressions Reach refers to how many unique users have seen your content, while...




Creating Recurring Revenue with the Membership Funnel

Finding ways to generate consistent revenue is crucial for growing your business. One effective type of sales funnel that has gained traction in recent years is the membership funnel. By leveraging the membership funnel model, companies can cultivate a loyal customer base while securing predictable, recurring revenue streams. See how to create a membership funnel that drives ongoing success! What is a Membership Funnel? A membership funnel is a sales funnel strategy that's designed to attract...




PPC Marketing Tactics to Increase B2B Conversions

Pay-per-click PPC marketing is an ever-changing field with increasing competition and evolving consumer behavior. It’s important to stay ahead of the trends and predict what may be coming next, which can sometimes seem impossible. So, how do you manage to do all of this while also increasing conversions for your B2B company? We’re going to discuss a myriad of ways to do this so you can manage your PPC campaigns more easily while improving performance. Fine-Tuned Audience Targeting...




Ignite Lead Generation Using the Squeeze Page Funnel

The squeeze page funnel is a digital lead generation tactic that can attract leads to your business like a magnet and drive conversions. But what exactly is it? Find out how squeeze page funnels work and the benefits it offers for your digital marketing strategy. What is a Squeeze Page Funnel? A squeeze page funnel is a type of sales funnel used to generate leads and grow an email list online. It's specifically designed to capture visitors' attention and "squeeze" them into providing their...




A/B Testing Ideas for Email Marketing

Email remains one of the most effective digital marketing channels for engaging customers and driving conversions. However, with inboxes flooded with promotional content, your emails must stand out and connect with your audience. This is where A/B testing comes into play, offering a methodical approach to refining your email marketing strategies. Explore A/B testing and what variables you can experiment with to elevate your email marketing! What is A/B Testing? A/B testing, also known as split...