Tips & Trends

What is a Backlink Profile?

Backlinks are crucial for getting your site to rank higher in Google search results, so it’s important to understand how many backlinks your site has and their quality. With the information in your backlink profile, you’ll be able to develop a link building strategy that will increase search ranking positions and conversions. Learn more about backlinks below! Backlink Profile Definition A backlink profile is the collection of links that direct visitors to your site. In addition to th...




A/B Testing Ideas for Email Marketing

Email marketing has a variety of uses from nurturing leads and increasing site traffic to promoting special offers and announcing new products. Not only is email a cost-effective communications tool, but it can also provide you a wealth of data such as open rates, click-through rates CTR , conversions, and bounces. However, if you’re not A/B testing, it’ll be harder to improve the email’s user experience and design to generate a higher ROI . Learn more about A/B testing and wha...




Instagram Marketing Essentials for Businesses

Instagram is a power player in the social media marketing world, reporting over 1 billion monthly active accounts . With such a large and active user base, many businesses use Instagram marketing to increase brand awareness, attract engaged traffic, and more. It’s not enough, however, to simply have an Instagram business profile - you must set it up properly and have a strategy to achieve your goals. Learn more about Instagram marketing essentials so your business will be able to get a hig...




Advantages of Outsourcing Your SEO

Getting your website to show up in search engine results for keywords that are relevant to your product or service is crucial for many businesses, but choosing between outsourcing SEO search engine optimization or hiring an in-house employee is less clear cut. In this article, we’ll explain what you need to consider when looking for SEO support and the five advantages of outsourcing SEO to an agency. Factors to Consider As you decide between an SEO agency or an in-house employee, it’...




11 Ways To Improve Your Business With Sales Automation

Not long ago, salespeople had to spend more than half of their time on tedious tasks like taking notes, logging calls and prioritizing leads. Sales automation now allows salespeople to spend more time actually selling. There are a variety of sales processes that businesses can automate to increase sales productivity. Your business doesn’t necessarily need to automate all of these sales processes depending on your needs and pain points, but it’s still helpful to see the opportunities ...




6 Common Mistakes of Google Business Profiles

Setting up and maintaining a free Google business profile is essential for building trust in your brand and driving customers to your business. Additionally, a Google business profile is an important element of local search engine optimization SEO . If you’re unfamiliar with local SEO, read our local SEO guide to learn how it can help you attract and retain more local customers. However, it’s not enough to just have a profile - it must be accurate and appealing. Find out the most com...




What Does a Business Website Absolutely Need?

There’s a lot to think about when creating or updating a website, but there are certain things a business website absolutely needs to be effective and worth the investment. While web design is important, a successful website will have solid web development too. It’s imperative that your business website is built in a way that will enhance your brand’s image and move prospects through your sales funnel. Discover the must-have elements that every business website needs to generat...




Google Ads Bidding Guide Part Two: Automated Bidding

For advertisers that want a bid strategy that’s less hands-on than manual bidding , Google Ads offers automated bidding. As a quick reminder, a bid strategy controls how you pay for users to interact with your ads and your bid limit is the most you’ll pay per click for ads in an ad group. It’s essential to select a bid strategy that best matches your campaign’s goal to avoid wasting money and time. While manual CPC bidding offers the most control, it does require more tim...




Powerful Benefits of Updating Old Content

Content marketing offers many advantages like brand awareness and free organic traffic , however, old content can lose effectiveness over time. The technical term for keeping content fresh and up-to-date is historical optimization. And in today’s competitive marketplace, it’s not enough to simply create content, it must be maintained to continuously reap its benefits. Find out when you should update content and the powerful benefits of historical optimization to achieve better result...




Google Ads Bidding Guide Part One: Manual CPC Bidding

There are many types of Google Ads bidding to choose from so you're better able to achieve your campaign’s goal. However, given the variety of bidding options, it can be overwhelming for Google Ads beginners to know which one to select. That’s why Sales & Marketing Technologies SMT has created a two-part guide on Google Ads bidding to help you set up your campaign with confidence. In "Part One," we’ll answer: What is a bid strategy? Why do you need to determine your campaig...




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