Tips & Trends

Key Strategies For Creating Persuasive Content

Capturing a target audience’s attention, let alone convincing them to become customers, is a challenge that every brand faces. It’s not enough to simply create content - you must consider how to make the content most effective with your audience. Check out these key strategies for creating persuasive content so your brand can attract more leads or customers. Improve the User Experience An essential consideration when creating any type of content is the user experience. After all, you...




6 Signs You Need a Website Redesign

When people visit your website and their needs aren’t met, they’re going to leave right after arriving aka ‘bounce’ . That’s why a website redesign can be crucial for keeping them on the website and increasing the conversions that matter to your business like a purchase, email signup, form submission, etc. Here are the six biggest signs it’s time to redesign your website. 1. Pages load slowly. People won’t stick around if your website takes too long to l...




A Website Checklist to Increase Conversion Rates

Websites play a crucial role in business across every industry because it’s often one of the first introductions people will have with your business and determine whether your products and/or services are right for them. Simply having a website, however, isn’t enough to attract and keep visitors. It needs to be designed and developed in a way that is more likely to convert visitors to take a particular desired action like purchase a product, make a reservation, submit a contact form,...




7 Tactics to Generate More Local Leads

Businesses that depend on local customers for revenue, like a restaurant, florist shop, or dentist office, need a lead generation strategy to drive high-quality, local leads. However, successful lead generation is something that local businesses often struggle to achieve. In 2016, Money Journal surveyed over 2,000 local business owners and found that their single greatest struggle was generating leads. Fortunately, there are tactics businesses can use with their website, digital marketing, and p...




How to Create Perceived Value for Your Brand

Creating ‘perceived value’ for your brand is essential to its success, however, that’s easier said than done. Perceived value isn’t just about the price - it’s your brand’s ability to satisfy customers’ needs. You can do this by demonstrating to customers the most valuable, tangible benefits your brand offers and highlight those benefits in your sales and marketing . Here are different types of benefits that increase the perceived value of a brand. Free ...




California Consumer Privacy Act: What Your Business Needs to Know

On January 1, 2020, the California Consumer Privacy Act CCPA went into effect, giving California residents the right to learn what data companies collect about them and allowing them to ask companies to delete their data and not to sell it. Like the European Union's General Data Protection Regulation GDPR , it promotes data privacy. See what your business needs to know about the CCPA. 1. It covers many types of data. CCPA protects personal data like your name, username, password, phone number, a...




Fine-Tune Your Google Ads Campaign for Better Results

Pay-per-click PPC advertising isn’t something you set and forget - it requires monitoring, testing, and optimizing to improve performance which is why the start of a new year is a great time to fine-tune your Google Ads campaigns. By following these settings and strategy tips, your Google Ads will produce better results to help grow your business. 1. Make sure conversions are being tracked. When conversions aren’t being tracked properly, you’ll be left in the dark on the true e...




Resolve 5 Common Bottlenecks with Business Process Automation

As your business grows, so too will its bottlenecks, like inefficient processes and time-consuming tasks, if left unchecked. That’s where ‘business process automation’ can step in to remove or minimize bottlenecks so your business and employees flourish. Although implementing new automation technology in a company may not be easy, it’s often required to better serve customers, improve employee output, and increase profit. See how business process automation works to resol...




How to Generate Content Ideas that Will Attract and Engage Visitors

As you probably know by now if you’ve been an SMT blog or podcast subscriber, content marketing is beneficial for a variety of reasons like improving search engine optimization SEO , building an audience, and converting website visitors, but generating content ideas that will help you achieve those goals is a little more tricky. Whether you’re putting together your first content strategy or you want to ramp up your current efforts, we’ll show you several ways to generate conten...




Types of Automated Emails to Keep More Customers

If you're not sending automated emails to customers, you can end up losing repeat sales which makes it more difficult for your business to grow. After all, studies have revealed that investing in new customers is between 5 and 25 times more expensive than retaining existing ones. Email automation is a cost-effective tool to build customer relationships rather than letting them fizzle out. Below are different types of automated emails you can send after a sale to help your business keep more cust...




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