Tips & Trends

21 Easy Ways to Build Your Email List

Did you know that 98% of new traffic leaves your website without converting? They might be interested in your product or service but are just not in the buying stage yet. They could still be researching. However, you have zero chance of selling anything if you don’t have the ability to communicate with someone This is the #1 reason you should be capturing email addresses and building a list. No matter what types of marketing you’re interested in - from direct marketing to email marke...

Mobile Transactions Continue to Grow... Are You Prepared?

With over 40 percent of online transactions happening on mobile , it’s becoming clear that now more than ever, mobile is truly taking over. Even when the transactions don’t occur on a smartphone, it’s likely that the customer did some initial research using a mobile device. Whether they are searching for information, discovering new solutions for their problems, or reading reviews, customers are using mobile more and more in their customer journey. Even if you already have a mo...

Video Marketing: What Does the Future Hold?

It is predicted that in 2019, 80% of all internet traffic will come from videos. That might seem like a big leap, but video content is already proving it can grab and hold audiences’ attention as well as create meaningful engagement. In fact, one third of all time spent online is already accounted for by watching videos. With the number of people consuming videos growing, there is another correlation happening – videos are taking over search engine rankings. Forrester estimates that ...

How Does Voice Search Affect Local Businesses?

The current SEO landscape is already tricky for local business. Google Maps trimmed its business listings down from seven to three listings in search, plus with new features that display information directly in search, people no longer need to visit your website to get the information they need – resulting in fewer clicks to your site. Then add in voice search. 2018 has already been a big year for voice search and virtual assistants, with Alexa making its way into hotel rooms and Google Ho...

7 Direct Response Strategies That Will Increase Engagement and Sales

[Updated: July 17, 2018] Direct response marketing, is designed to evoke an immediate response and encourage potential customers to take a specific action, such as opting in to your email list, being directed to a landing page, calling for more information, or making a purchase. This type of marketing is highly trackable, uses compelling headlines and copy, targets a specific audience, makes a specific offer, and asks for a response. The key to using this type of marketing is to not get hung up ...

Has Ad Transparency Gone Too Far? Facebook Starts Showing All Ads That Businesses Are Running

You may have noticed a new section to Facebook pages recently – Info & Ads. This new section added by Facebook is another addition to continuing its transparency efforts regarding Pages and ads . In this new section, you’ll be able to find all the ads that a Page has run across Facebook, Instagram and Messenger, as well as Facebook’s partner networks. This means that anyone can go to your Page and see all of the ads you’ve run, whether or not they are part of the orig...

Meet the New Google Ads, Google Marketing Platform, and Google Ad Manager

Google recently announced a new rebranding and restructuring of their popular advertising programs – AdWords and DoubleClick. These flagship advertising products that were established 18 and 22 years ago are getting new names and reorganizing to better reflect their current capabilities and also where the company sees their potential growth. With the rebranding, Google is also introducing some new solutions that help to simplify their advertising offering. The three new primary brands will...

Vital Facts Every Business Owner Needs to Know About Digital Marketing

Try to think of the last time you used the yellow pages. Now think of the last time you looked up something on your phone. We’re living in a digital world and if your business is not living in it too, it will surely struggle. That is why you need to know these things about digital marketing… Digital Marketing Doesn’t Stand Still Talk to any digital marketer and they will tell you that the industry and their jobs change every year and are very different than five years ago. Goog...

Google is Requiring Websites to Switch to HTTPS or Show Up as Non-Secure

If your website collects sensitive visitor information such as passwords, credit card information, or other personal data – be warned. Earlier this year, Google made changes that started to mark websites without HTTPS as non-secure on Google Chrome, Google’s own web browser that has 59.38% of the browser market share . That’s way above the second highest used browser, Safari, with only 14.88% market share. If you haven’t already made the switch to HTTPS and purchased an S...

Why Technical SEO is More Important Than Ever

If you’re familiar with the term search engine optimization SEO , you may know about how titles, meta descriptions and alt tags are a crucial part in getting you more traffic from search engines such as Google. But what you might not know about SEO is that there is another, more technical side that can affect your website. While search engines are getting better at crawling, indexing and understanding information, they’re not perfect. Therefore, it doesn’t really matter how muc...

How Landing Page Optimization Leads to PPC Campaign Success

Pay Per Click PPC campaigns require a lot of work and coordination in order for them to perform properly – bringing your business more traffic and new leads. Part of this work includes the landing pages that you are sending the traffic to. If you want to convert the traffic landing on these pages, you’ll need to optimize them. You could have the best ads and be targeting the correct keywords, but if you are sending traffic to a landing page that isn’t optimized for conversions ...


Web Design (15)
Web Development (20)
Misc. Website (18)
Search Engine Optimization (76)
Social Media Marketing (78)
Local Search Marketing (14)
Content Marketing (15)
PPC Advertising (13)
Digital Marketing (79)
Marketing Automation (10)
Sales Automation (8)
Company News (10)
Other (11)



See Also

Get in touch
with us
... or call us at 407.682.2222
Sales & Marketing Technologies
© Copyright 2018 Sales & Marketing Technologies, Ltd. All rights reserved.