Tips & Trends

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How to Find Out What Your Customers Really Think

Understanding what your customers think — and how they feel — is one of the most important steps to any thriving business . It informs product development, marketing campaigns, and customer service initiatives. But how do you find out what your customers really think? Here's a guide to getting started: 1. Take Surveys and Polls Surveys and polls are one of the best ways to understand what your customers really think about you or specific topics related to it. There are a variety of w...

Signs Your Marketing System Needs a Tune-Up

A marketing system is a crucial component of any successful business, as it drives sales and revenue growth. However, even the most effective systems can sometimes lose their luster over time. Explore the signs that your marketing system needs a tune-up and ways to move it in the right direction. Decreased Sales and Revenue If your sales are consistently lower than expected or you're not seeing the revenue growth you projected, it's time to assess your current marketing strategies. A decline in ...

6 Spring Ideas to Inspire Your Marketing

Audiences and Google love fresh, relevant content, which is why now is a great time to get your digital marketing ready for spring. No matter what your business is, there are ways you can incorporate the reinvigorating energy of spring into your marketing to spark engagement and conversions. Check out these spring content ideas to breathe new life into your website , blog , and social media ! Spring-Inspired Ideas to Drive Engagement Before we jump in, a quick reminder — it’s importa...

Why Your Content Marketing Isn't Working

Content marketing is an important digital marketing tool for businesses these days, as more and more companies are utilizing content as a way to attract and engage customers. However, simply creating content doesn't necessarily guarantee success. If your content marketing isn't working as you had hoped, there could be some underlying issues causing this problem. Let's discuss the potential reasons why your content marketing is struggling and what steps you can take to turn the ship around. 1. In...

8 Low-Cost Ways to Promote Your Business Online

You don’t need to drop a fortune to promote your business online, but you do need to be strategic. There are a variety of free and low-cost options to get your company noticed on the internet by potential customers and attract repeat business. Let’s get started! 1. Be a Podcast Guest Generate exposure and visibility for your business by appearing as a guest on a podcast. Additionally, it builds credibility and authority in your niche because it shows that people value your opinion en...

PPC Mistakes to Avoid in 2023

PPC advertising is a great way to get your products or services in front of potential customers. But, if done incorrectly, it can lead to subpar results or even costly mistakes. Now is the perfect time to review your PPC advertising and make sure your tactics are up-to-date. To help you get the best possible results from your campaigns, here are the top PPC mistakes you should avoid in 2023: Keyword Stuffing Landing Pages An outdated tactic that continues to prevail is over-stuffing a landing pa...

1-Minute Landing Page Checklist

Crafting a captivating and convincing landing page isn’t as easy as throwing an offer up and driving traffic to it. There are several different factors that go into creating a page that speaks to your audience and motivates them to take action. And while there's an incredible amount of variation among audience, purpose, intent, product, angle, focus, industry, niche, perception, buy-in, cost, messaging, value proposition, testimonial approach, shipping method, and a host of other factors, ...

Sales Automation: How to Get Started

Are you looking for a way to increase the efficiency and effectiveness of your sales operations? Sales automation can help you do that! By eliminating manual tasks with automation tools, businesses can streamline processes, improve customer service, and generate more sales. So if your company is seeking to increase profits without increasing headcount, you should consider sales automation. Here are the steps to get started: 1. Establish Your Goals Before you start automating your sales process, ...

What Does an SEO Audit Involve?

Achieving top rankings in Google's organic search results for your business requires maintenance and improvements, which is why regular SEO audits are essential. An audit allows you to better understand what's going on with your website and how to make it more search engine-friendly. But what does an SEO audit involve, exactly? In this article, you’ll learn about the audit process to see how it can help you grow organic traffic in 2023 and beyond. How Long Do SEO Audits Take? The time it t...

TikTok Marketing Tactics to Consider (Even If You're Not on There)

Are you looking to build an audience on TikTok? With over 1 billion monthly active users, TikTok has quickly become one of the most popular social media platforms. To tap into this huge user base, marketers need to understand the platform and its unique features. TikTok is a video-sharing social media platform that has gained tremendous traction with teens and young adults around the world. The platform offers creative opportunities for marketers to reach audiences in new and exciting ways. It a...


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