Tips & Trends

How to Choose the Right Offer for the Different Types of Traffic

There is a lot of planning that goes into running paid advertising - where to run your ads, what audience to target, and what creative to use. But perhaps the biggest question you’ll need to ask yourself is, What is my offer? The objective of your campaign and what type of relationship you’ve formed with your audience plays a huge part in deciding what type of offer to use. Every campaign you run should have a specific objective, whether it is to: Introduce your business to an audien...




Facebook Describes How Its Search Results Work

Google has long provided some insights into how their search rankings are determined, but Facebook has been another story. Now with the company taking steps to be more transparent, they’ve released a short explainer video with new details about how their search results work. Within the less than 2-minute long video, they crammed in a lot of information. Here’s what it revealed. How Does Facebook Search Work? Rather than based on various performance and quality efforts like Google, Fa...




Google Ads Introduces New Responsive Search Ads

Recently, Google has pushed to increase the use of automation in ads. Some of the initiatives they developed include: dynamic search ads, automated ad suggestions formerly known as Ads Added by Google and Google’s efforts over the past year to get advertisers to give up manual A/B testing and add at least three ads per ad group. Now, they have released a new responsive search ad option. With this, Google is working to push their automated efforts even further by using dynamic optimization ...




5 SEO Essentials for 2019

It’s the beginning of another year, which means it’s time to look at your marketing and see what’s working and what needs to change. You should ideally evaluate your website and marketing efforts including SEO at least once a year, so you can stay on top of any changes in your business or in the search engines. Here are five search engine optimization SEO essentials you’ll need according to today’s top SEO professionals. 1. Understand Your Audience There are multipl...




Why Your Local Business Needs Social Media Marketing

Social media is huge . Statista reports that the number of Facebook users in the U.S. as of October 2018 had reached a whopping 204 million users. However, many local business owners are still on the fence on joining Facebook and other relevant social media platforms . Some think that these platforms are just for peer-to-peer socializing; and while that does occur the majority of the time, there and some very good reasons to engage with social media as a business. There are many ways that your b...




A Year in Search: Google Search Trends from 2018

2018 has come to a close and Google has released their most popular search trends for the year. This list is a great way to see how search has changed in Google over time – now that the search engine has turned 20 years old. The annual Year in Search is a good reflection on the changing search trends, the latest cultural moments or events that shaped the most popular searches, but also what we can learn from all of these. Here are the most popular search trends of 2018: 1. People searched ...




Top Social Media Marketing Trends for 2019

Social media marketing often needs to adapt frequently in order to keep up with the latest trends in the social media landscape – but this article is not just fleeting information. Even with all of the changes that this year brought to the social media; it also brought us some great insights that we can take with us into 2019, regardless of the platform. Here’s a closer look at the key trends of the year and how they will affect your 2019 social media marketing tactics…...




5 Last-Minute Holiday Marketing Ideas

It’s the most wonderful time of the year! Is your business ready for holiday shopping? If not, it’s not too late to get in some last minute holiday promotions. A recent Gallup report shows that the average American will spend approximately $885 on holiday gifts in 2018, and 33 percent of Americans plan to spend at least $1,000 this holiday season. Meaning there is plenty of sales to be had during this time of year. Here are five holiday digital marketing tactics to use, even now: 1. ...




Google Reveals 3 Ways YouTube Habits (and Ads) Have Changed

Video continues to dominate when it comes to social media. In fact, more than 500 million hours of videos are watched on YouTube alone each day . That’s not even factoring in all of the time spent watching videos on the other major social media platforms, such as Facebook, Instagram, or Twitter. Recently, Google who owns YouTube released a statement about the three main ways they’ve seen video viewing habits evolve – and how they in turn have adjusted their advertising for the ...




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