Marketing Systems: The Key to Scaling Your Business
Marketing doesn’t need to be complicated to work — in fact, it generates the best results when simplified and systematized. Many businesses have a strategy, but they often lack or underuse marketing systems to turn those ideas into results. Understanding and improving your marketing systems is the key to scaling your business, especially when faced with massive changes in consumer buying behavior, technology, and competitive threats. Additionally, it’s crucial that you integrat...
8 Email Marketing Best Practices for Great Campaigns
Email marketing offers numerous benefits like lead nurturing, sales, and customer retention, but with so many emails arriving in people’s mailboxes, you must use best practices to break through the clutter. Fortunately, email makes it easy to measure your return on investment ROI and metrics like click-through rates CTR , open rates, bounce rates, and conversions. This wealth of data allows you to optimize your campaigns for success. Check out these email marketing best practices to improv...
Enhancing Customer Service with Marketing Automation
Digital marketing is crucial for staying competitive online, but what makes customers loyal to your business is exceptional customer service. If most of your attention is on gaining new customers, then you can end up losing the customers that you already have — and spending more money unnecessarily. According to Harvard Business Review , acquiring new customers can cost between five and 25 times more than keeping existing ones! Instead, work smarter by providing a great experience and leve...
Landing Pages: Funnel More Leads into Your Marketing Automation
Landing pages can be a powerful tool for funneling leads into your marketing automation campaign, but they’re only effective when done properly. Marketing automation offers a variety of benefits like maximizing marketing efficiency, acquiring more leads, qualifying leads for the sales team, and retaining customers post-purchase. However, hastily putting up a landing page on your website probably won’t deliver the kind of results you want. Get more out of your investment by making bet...
Building Your Email List with Lead Magnets
There are a variety of ways you can build your email list like website popups, discount codes, contests, and of course, lead magnets. Creating enticing lead magnets are an effective way to generate more leads and build your email list, which you can in turn leverage to drive more conversions like purchases, consultations, demos, and more. Learn more about lead magnets and the benefits of email list building for customer acquisition and retention. Lead Magnet Definition A lead magnet is an offer ...
The Biggest Advantages of Marketing Automation
While there are certain marketing tasks that require a human touch, many processes can benefit from marketing automation which can lift sales and lower customer acquisition costs. By using marketing automation software, your business can streamline, automate, and measure your marketing tasks and workflows to increase their effectiveness and grow revenue faster. See the advantages of marketing automation below to get an idea of how your business can communicate more effectively with leads and nur...
Types of Automated Emails to Keep More Customers
If you're not sending automated emails to customers, you can end up losing repeat sales which makes it more difficult for your business to grow. After all, studies have revealed that investing in new customers is between 5 and 25 times more expensive than retaining existing ones. Email automation is a cost-effective tool to build customer relationships rather than letting them fizzle out. Below are different types of automated emails you can send after a sale to help your business keep more cust...
10 Email Marketing Tactics That Increase ROI
While the main purpose of email marketing is to promote a business , it can be used for other objectives like cultivating relationships with potential customers, keeping customers informed and updated on the business, offering promotions to encourage customer loyalty, and more. Email marketing is like direct mail in that it creates a one-on-one interaction but it’s more cost-efficient and eco-friendly because the message is electronic rather than paper. Email marketing is also easier to me...
How to Double Your Sales This Year
Doubling your sales in a year can seem like a daunting task: especially, in the beginning of the year, if you look at the whole year’s goal. Your brain naturally locks up at the enormous task lying before it. For this reason, we recommend you don’t do that. Instead, we recommend you take two pieces of advice from two great marketers, Jay Abraham and Darren Hardy . Advice from Jay Abraham… He said, there are only 3 ways to grow your business: 1. Find more customers 2. Get your c...
Lead Intakes: The Critical Link to Tracking Your Marketing
Oftentimes, businesses don’t focus on how they’re capturing lead or customer information, if they are at all. This is one of the biggest mistakes you can make. Why? You spend good money to generate leads for your business through marketing , advertising, promotions and networking – both online and offline. But without a consistent and systematic intake process, much of that money and those leads are lost. Here are the top three reasons you need to have an efficient intake proce...
How to Design Campaigns for the Non-Buyers with Retargeting
Of course we’d love to believe that every person who comes in contact with our business follows a specific and direct path to purchase. They visit our website, read our content or download a helpful guide, and immediately decide to hand over their credit card to purchase our product or service. But that’s not always the reality… The customer journey is often much more complex. Most studies say that anywhere from 95-99% of your website traffic clicks away before ever completing ...
One Easy Way to Increase the Value of Your Offer
If you have read some of our Tips & Trends articles in the past, you may have seen us refer to Lead Magnets, Tripwires, or Profit Maximizer Offers. These are industry terms for different types of offers that can come from your business. Here is the breakdown of those terms and how they take your customers through your sales funnel. Lead Magnets Lead Magnets are usually the first step in the process to draw in new leads. They are usually free and can include informational or helpful materials...
How to Get More Leads from Your Landing Pages
Many businesses are investing heavily to drive traffic to their landing pages in hopes of garnering more leads, sales, and email subscribers. To maximize your investment you need a top converting landing page. Here are a few tips to make better landing pages: Contemplate Your Content From The User’s Perspective Think of content as what you use to get your message across. That could be mainly words, it could be images, it could be video; it could even be audio or animation. The amount of co...
5 Secrets to Keep Your Customers Coming Back for More
Acquiring new customers is a time and resource intensive process – advertising to them , learning what they’re interested in, and enticing them to purchase. In fact, it takes on average 5 times as much to get a new customer in the door than to get an existing customer to purchase from you again. So how can you keep your current customers coming back for more? Using Marketing Automation to Build Relationships Marketing automation offers you powerful insights into what your existing cu...
Don't Leave Money on the Table – Website Conversion Tactics Post-Sale
Many businesses spend a lot of time, hard work and money in order to attract new visitors to their websites. Of those new visitors, some decide to leave the website while others take an action or "convert" into a lead by filling out the contact form, making a purchase or placing a phone call to inquire about more information or to engage your services. In a typical sales scenario, you answer your prospect’s questions, make the sale and that would be the end of the customer purchase cycle; ...
The Biggest Difference Between Email Marketing and Marketing Automation
MailChimp takes on Infusionsoft It is the difference between a bicycle and a Ferrari… it is the difference between communication and money… it is the difference between a shore wave and a swell… but enough of the analogies... Yes, both Infusionsoft and MailChimp and similar systems like Constant Contact , have some basic similar features when it comes to email marketing, and that’s about where it stops. Even most smart marketers don’t yet realize there are major dif...
What Is Marketing Automation? Is It for You and Your Business?
Marketing Automation
Sure, you’ve heard the term, but it’s likely you don’t
exactly know what this trend is and what it means for you and your
business. In this article, we will educate
you on what exactly marketing automation is and how it will affect your
business. If you want to skip to the
end, here’s what you’ll learn… marketing automation saves you time and makes
you money. Keep reading if you want to
know how.
Marketing Automation
Defined
In...
Keeping the Peace: Integrating Sales and Marketing Systems
For many years, businesses have been trying to get marketing and sales to work together. Like oil and water they didn’t mix. It was marketing’s job to bring in the prospects and sales' job to close them. Unfortunately, sales complained about the "low quality" leads marketing was delivering and marketing complained about the sales team’s inability to close business. Good news! Thanks to things like social media marketing and the latest advances in marketing and sales automation,...