Content Marketing

Powerful Benefits of Updating Old Content

Content marketing offers many advantages like brand awareness and free organic traffic , however, old content can lose effectiveness over time. The technical term for keeping content fresh and up-to-date is historical optimization. And in today’s competitive marketplace, it’s not enough to simply create content, it must be maintained to continuously reap its benefits. Find out when you should update content and the powerful benefits of historical optimization to achieve better result...




Gain More Customers By Creating Content For Each Buying Stage

Creating content for each buying stage offers several benefits like gaining more customers, generating leads, and improving your website’s rankings in Google results. By using the buyer’s journey to guide your strategy, your content will actually speak to what your audience needs or wants rather than just guessing. Based on David Crane’s article on CMSWire , here are the most effective ways to create content for each buying stage so you can gain a greater return on your investm...




6 Crucial Elements of a Content Strategy

Regardless if you’ve never created content before or have been doing content marketing for years, a content strategy will help you achieve marketing and sales goals more easily. An effective content strategy is clear, up to date, and original. It should also include the management of all your content while communicating your brand and expertise. Ideally, there is content created for each stage of the buyer’s journey - awareness, evaluation, and decision - to move potential customers ...




Key Strategies For Creating Persuasive Content

Capturing a target audience’s attention, let alone convincing them to become customers, is a challenge that every brand faces. It’s not enough to simply create content - you must consider how to make the content most effective with your audience. Check out these key strategies for creating persuasive content so your brand can attract more leads or customers. Improve the User Experience An essential consideration when creating any type of content is the user experience. After all, you...




How to Generate Content Ideas that Will Attract and Engage Visitors

As you probably know by now if you’ve been an SMT blog or podcast subscriber, content marketing is beneficial for a variety of reasons like improving search engine optimization SEO , building an audience, and converting website visitors, but generating content ideas that will help you achieve those goals is a little more tricky. Whether you’re putting together your first content strategy or you want to ramp up your current efforts, we’ll show you several ways to generate conten...




Using Psychology to Make Content Marketing More Effective

For content marketing to achieve your goals, whether it’s increasing conversions or raising brand awareness, it should speak to your target audience on a deeper level than simply writing engaging copy or creating eye-catching graphics. That’s where using psychology can help. In this article, we’ll explain four psychology theories you can use to enhance your content marketing’s effectiveness. Fear of Missing Out The ‘fear of missing out’ aka ‘FOMO’ ...




6 Content Marketing Mistakes To Avoid

Content marketing can help you reach new audiences, engage your current audience, and generate leads or conversions. However, breaking through the digital noise is getting increasingly harder as more and more content is being produced. By avoiding these six common mistakes, your content marketing strategy will perform better thereby increasing your return on investment ROI . 1. Too focused on quantity. Instead of churning out content non-stop, take the time to develop thoughtful, well-rounded co...




5 Ways to Simplify Your Complex Content

The goal is simple: sell more of your products or services. However, sometimes your product or service isn’t exactly the easiest thing to explain. If you have a complicated subject matter to cover, it can be tricky to find the ideal balance of explaining things in the simplest terms and not bore readers right off your website. So how do you make complex content or boring subjects easy to understand and exciting for your target audience? 1. Avoid Jargon/Complex Words Might seem like a no-br...




How Combining Content Can Help Your Website’s Search Ranking

In a recent Webmaster Hangout, Google’s Senior Webmaster Trends Analyst, John Mueller answered questions about when combining pages makes sense and when it doesn’t make sense, as well as some reasons why you should or shouldn’t do it. The basic breakdown from Mueller was this: Yes, merging weaker pages into a single page may result in a strong and more relevant web page in the eyes of Google. However, there are still certain rules to be followed, such as those pages must be com...




How to Create Evergreen Content for Your Website

Content marketing is an essential piece of the digital marketing puzzle. Without it, search engines like Google have a harder time deciphering what your business does and how it should be ranked or displayed. Additionally, your customers may leave feeling unfulfilled in their quest for information about you or your products / services. Not all content is equal, however. Evergreen content provides your website with long-lasting results traffic, leads, social shares that don’t depend on the ...




How Quizzes Can Boost Your Traffic and Leads

You may have noticed a trend in your Facebook feed lately. Quizzes. Major companies have started to utilize this trend to engage with their audience and add a retargeting pixel if they’re smart . Everyone from viral Internet video company, BuzzFeed, to brands such as Disney and Airbnb has started utilizing this type of content in their marketing strategies. Quizzes are more than just fun, little games to play. They’ve become one of the most shared posts across social media - some rec...




Why You Should (Still) Be Blogging in 2018

Every year for the past 4 years, Orbit Media Studios surveys 1000+ business bloggers and publishes a research report on blogging statistics and trends. While there are some subtle changes throughout the years, one thing is clear - "Bloggers are reporting stronger results from content marketing," says Orbit Media’s co-founder, Andy Crestodina. In fact, almost 30% of respondents reported ‘strong results’ as the effectiveness of their blogging strategy. Many businesses had seen th...




5 Types of Content That Can Grow Your Company

High-quality, relevant content truly is the key to success for reaching new audiences, engaging your current audience, and creating new business opportunities. But where do you start if you’ve never created content for your company before? What types of content can really help you move the needle? Here are five types of content that will give you maximum impact and return on investment for your business: 1. Dedicated Pages Your website is not only your portfolio and information hub for you...




5 Reasons Why Content Is So Important

Updated 11/6/17 Most business owners understand the importance of their website design, their branded social media pages, and even the idea of search engine optimization, but when it comes to content marketing or blogging , they can’t seem to pinpoint why it’s so important. In this article, we’ll hit on the top five reasons you should be creating content for your business. Whether that is through adding content to your existing web pages or starting up a news or ...




Using Content Marketing to Grow Your List

According to the Content Marketing Institute, Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. So, how do you take someone from reading content to making the leap to give you their email address? Here are some tips for growing your email list using content marketing… Create Great Content We realize ...




Is Email Marketing Dead?

Far from it! Email marketing is alive and well. Here are some stats from MailChimp just one email service provider for 2015. In 2015, MailChimp handled 62,310,854 email campaigns. They sent 204,383,657,109 emails. Of those, 42,164,247,301 were opened and 3,527,638,012 resulted in clicks. 3.5 billion clicks doesn’t sound dead to me. Here are a couple tips to make sure that you are doing your emails correctly: Be Mobile-Friendly More and more, email is being read on mobile devices. You want ...




Historical Blog Optimization: Reviving Your Blog

Blogging has been an integral part of some businesses like ours for many years now. But with the purpose of blogging and Google algorithms changing over that time, it leaves your blog looking very bleak and not bringing you much new traffic or leads. That’s why at Sales & Marketing Technologies, we have started implementing historical optimization by updating old blog content to meet the current standards. What is Historical Blog Optimization? In its simplest form, historical blog opti...




What Healthcare Providers Need to Know About Content Marketing

Healthcare marketing success isn’t something that happens overnight, but it is becoming easier than ever to reach your audience online. According to Pew Research, about 72 percent of Internet users search for health information within the past year; making healthcare the second most-searched service online. With so many people searching for expert healthcare information, having a platform to share high-quality, valuable information will keep patients coming back to your website more and en...




10 Reasons Your Company Should Blog More

There is a clear knowing / doing gap when it comes to blogging. Companies know they should be blogging, but they are not doing it. The gap of people actually blogging and those who know they should continues to expand. As we work with clients, we educate them on the value of blogging. We have found companies are more likely to blog if they can see a correlation between posting blogs and increasing revenue. So we've compiled a list of the 10 beneficial reasons your company should blog more... or ...




Want to Drive Traffic to Your Site? Consider Using These Blog Topics.

In October, we told you about the Hummingbird update from Google. While it has not had a large effect on SEO, it does provide an opportunity to help your website’s rankings via blogging. Sometimes, though, you don’t know where to start. What do people want to read in blogs? Here are some topics to get you started on having a relevant and useful blog for your website: 1. Answer Questions. The Hummingbird update focuses largely on how people are asking Google questions. They are lookin...




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