Audiences (and Google) love fresh, relevant content, which is why now is a great time to get your digital marketing
ready for spring. No matter what your business is, there are ways you can incorporate the reinvigorating energy of spring into your marketing to spark engagement and conversions.
Spring-Inspired Ideas to Drive Engagement
Before we jump in, a quick reminder — it’s important that you create content
that’s relevant to your brand, product, or service. If the content doesn’t make sense for your business, then it won’t be as effective for achieving your goals. Use these ideas as inspiration rather than trying to make a square peg fit into a round hole.
Spring cleaning content is a popular topic because pretty much everyone likes a clean and tidy space. You can show how your products/services can help with spring cleaning, provide checklists, share before/after photos, and more.
Have a B2B audience
? Here are some ways you can incorporate the theme into your content: digital decluttering tips, office organization ideas, and remote work gear recommendations.
Parents, school children, and college students are eagerly looking forward to spring break. Some spring break content ideas
include beach activities, packing checklists, travel hacks, last-minute trip ideas, travel safety tips, and spring break outfit inspiration.
Many people in the United States celebrate St. Patrick’s Day, whether for fun or to celebrate their Irish heritage. Other popular spring holidays include Easter, Passover, Cinco de Mayo, and Mother's Day. Recipes, party decor, games, arts & crafts activities, and gift guides are popular content ideas for holidays.
Spring also has environmental holidays like Arbor Day and Earth Day, where you can share green tips and information like recycling, tree planting, sustainable swaps, etc.
Woman’s History Month
March is Woman’s History Month, and International Women's Day is March 8, 2023, perfect for recognizing the women leaders in your industry, past or present. You can write a long-form blog article, record a video interview, or create an inspirational graphic.
Another idea is highlighting women-owned businesses to show support, build relationships, and reach a new audience. You can do a product review, demo video, recommendation list, profile of the business, and more.
Daylight Saving Time
On March 12, 2023, clocks will “spring forward” one hour, which means our evenings will be brighter, but we'll also need to adjust to the time change. You can create content that helps your audience smoothly transition into Daylight Saving Time, or create humorous content that people can relate to.
As the weather begins to warm up, many people head outdoors to do activities like picnicking, hiking, bicycling, gardening, camping, and more. Content ideas include activity tips, easy-to-make snacks, local exploration ideas, walking tours, gear recommendations, and scavenger hunts.
Spruce Up Your Marketing Strategy
Refresh your content calendar this spring with topics that are relevant to your business, audience, and the season. Regardless of your industry, there are creative ways you can use spring to inspire your digital marketing.
Not only is timely content effective for boosting engagement, but it also adds SEO
value to your website since freshness is a ranking factor. Jump on a free discovery call
with Sales & Marketing Technologies to explore marketing strategies that can elevate your online presence and attract customers.
Editor's Note: This post was originally published in March 2021 and has been updated for accuracy and comprehensiveness.