Effective B2B Email List Building Strategies


b2b email listing building strategies blog graphic created by Sales and Marketing Technologies

June 16, 2020

 
Email list building is an effective digital marketing tool for driving traffic to your B2B website and increasing conversions, which can be purchases, quote requests, and more.
 
Additionally, it can also help your business retain more customers, saving you money. According to Invesp, it costs five times as much to attract a new customer than to keep an existing one, yet 44% of companies focus more on customer acquisition vs. 18% that focus on retention.
 
With an email list, B2B businesses can grow their sales without pouring massive resources into customer acquisition efforts. Check out Sales & Marketing Technologies’ email list building strategies below!

10 Email List Building Strategies for B2B

To reap the benefits of email marketing, you’ll need list building strategies that not only will capture email addresses, but also retain subscribers through personalized messages and quality content.

1. Add a call-to-action to pages

Bring attention to your email list by having a call-to-action on every web page. For example, Sales & Marketing Technologies has a “Newsletter Signup” button on our footer so visitors can subscribe to our newsletter regardless of which page they’re on.

2. Install a pop-up on your website

Sometimes, visitors need stronger encouragement to signup for your email list which is why a pop-up is a great way to capture emails from more timid visitors.

3. Give a coupon code

Customers love a deal so take advantage of that by giving them a coupon code in exchange for their email.

4. Create an e-newsletter

Attract (and keep) email subscribers by creating an e-newsletter that delivers great content.

5. Offer ‘email only’ discounts or specials

Not only will ‘email only’ discounts or specials make your current customers feel like you appreciate their business, but they’ll also help attract new customers too.

6. Promote “subscriber-only” accessible content

Content that is only accessible to email subscribers will pique customers’ curiosity and make your content appear more premium.

7. Add a newsletter signup link to email signatures

By adding a signup link to email signatures, prospects and customers will have a direct path to signup for your newsletter right in their inbox.

8. Offer educational content

Webinars and ebooks are popular types of educational content that are often used to capture names and emails. Some B2B businesses ask for more information like company name and job title to qualify leads.

9. Run a contest or giveaway

People love free stuff so capitalize on that by running a contest or giveaway and promoting it on your website and social media. Have entries submit their email address in order for them to be eligible to win.

10. Give subscription options

You never want to annoy your email list because they’ll end up tuning you out, or worse, unsubscribing. By giving prospects and customers subscription options, they’ll be able to select the right email frequency for them whether that’s weekly, monthly, or only when something special is going on.

Increase B2B Sales with Digital Marketing

There are numerous advantages to implementing email list building strategies such as increasing sales and enhancing the brand’s image. Without a strong email list, however, it’s harder to effectively communicate with and sell to B2B customers.
 
Sales & Marketing Technologies is a digital marketing agency based in the Orlando, Florida area that helps B2B businesses succeed in a competitive marketplace.
 
Call 407.682.2222 or contact us below for a free 30-minute digital marketing strategy session!

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