PPC Advertising

3 Practices to Improve Google Ads Performance

Google Ads is a powerful platform for pay-per-click PPC advertising but its many capabilities can often be overlooked. After all, Google rolls out new targeting features on a regular basis which can be hard to keep track of. Whether you’re new to Google Ads or have been using it for years, here are three practices that can improve your campaigns’ performance and increase your return on investment ROI . 1. Combine Branded Keywords with Modified Broad Keywords Branded keywords are exac...

5 Tips to Improve Your PPC Campaign’s Performance

It’s not enough to set up your pay-per-click PPC advertising campaign , you’ll need to monitor and optimize it on an ongoing basis if you want to improve its performance. Fortunately, there are steps you can take with your PPC campaign to achieve a higher return on investment ROI . Check out our five tips to see how you can enhance your PPC campaign’s performance. 1. Use negative keywords. Negative keywords are words or phrases that you DO NOT want your ads to show up for. By u...

How to Choose the Right Offer for the Different Types of Traffic

There is a lot of planning that goes into running paid advertising - where to run your ads, what audience to target, and what creative to use. But perhaps the biggest question you’ll need to ask yourself is, What is my offer? The objective of your campaign and what type of relationship you’ve formed with your audience plays a huge part in deciding what type of offer to use. Every campaign you run should have a specific objective, whether it is to: Introduce your business to an audien...

Google Ads Introduces New Responsive Search Ads

Recently, Google has pushed to increase the use of automation in ads. Some of the initiatives they developed include: dynamic search ads, automated ad suggestions formerly known as Ads Added by Google and Google’s efforts over the past year to get advertisers to give up manual A/B testing and add at least three ads per ad group. Now, they have released a new responsive search ad option. With this, Google is working to push their automated efforts even further by using dynamic optimization ...

Google Releases Shoppable Image Ads

According to Google, a third of holiday shoppers search for images before going out to shop. One-third of holiday shoppers said they searched for images before they went in store to shop. The growth of street style and online influencers all show the movement towards looking at lifestyle images for visual inspiration. For businesses, this makes displaying your product images on your website a crucial part of your marketing strategy. Now, Google is making it easier for consumers to mak...

5 Reasons You Should Use Pay Per Click to Drive Website Visitor Traffic

As competition for organic search results continues to grow fiercer, pay-per-click PPC is a way for you to ensure search visibility. Used alongside search engine optimization SEO , PPC can expand your business’ real estate in search engine results -- and if you’re not there, your competition will be. Here are some reasons why PPC advertising is worth the investment: You set the budget. You control the costs. Setting a budget for PPC isn’t always easy to master, but thankfully i...

3 PPC Mistakes That Are Easy to Avoid

When it comes to pay-per-click PPC management , a simple mistake can easily throw off your budget and affect your bottom line. Even PPC professionals have made at least one of these mistakes at some point, but as long as they’re not repeated, they can be a good learning opportunity. Here are the most common mistakes you can make when it comes to PPC management and how to avoid them: 1. Using the Wrong Targeting One of the most crucial parts of a successful PPC campaign is the targeting. Ju...

Meet the New Google Ads, Google Marketing Platform, and Google Ad Manager

Google recently announced a new rebranding and restructuring of their popular advertising programs – AdWords and DoubleClick. These flagship advertising products that were established 18 and 22 years ago are getting new names and reorganizing to better reflect their current capabilities and also where the company sees their potential growth. With the rebranding, Google is also introducing some new solutions that help to simplify their advertising offering. The three new primary brands will...

How Landing Page Optimization Leads to PPC Campaign Success

Pay Per Click PPC campaigns require a lot of work and coordination in order for them to perform properly – bringing your business more traffic and new leads. Part of this work includes the landing pages that you are sending the traffic to. If you want to convert the traffic landing on these pages, you’ll need to optimize them. You could have the best ads and be targeting the correct keywords, but if you are sending traffic to a landing page that isn’t optimized for conversions ...

An Intro Into Display Advertising

Have you ever been on a website and seen those banner ads along the top or sides of the website for services or products? What you are seeing are called display advertisements. Display advertising is a blanket term for a few different types of visual advertisements on a website. This broad category can be broken down into a few main types: Site placement advertising: This is when a marketer/advertiser chooses the site they would like to advertise on. Contextual advertising: This is when you adve...

4 Factors to Consider When Setting Your PPC Budget

Updated: 12/11/17 It’s a common question that we, as digital marketers, get a lot; How much should I spend in pay per click PPC advertising ? There are many factors that come into play when determining the size that your PPC budget should be. It even takes a bit of research to be able to provide a good recommended estimate. Here are a couple of the factors: Account Size Geographical Area Industry Cost Per Click CPC Conversion Rate These are all important factors to figuring out your budget...

Which Should You Use: Google or Facebook for Retargeting?

Have you ever visited a website and then suddenly you start seeing ads for that company all across the web? This phenomenon is called retargeting or remarketing . Your customers don’t always buy something the first time they visit your website or click on your ad. Depending on their stage in the buying process, they could continue to do research or think over the idea before making a purchase. However, you can assume they’re somewhat interested if they visited your website. There are...

5 Tips for Growing Your Retargeting List with PPC

Whether you are looking to expand your list for email marketing, Facebook retargeting , or even for pay-per-click PPC remarketing, growing your list via paid channels gives you the opportunity to quickly and effectively add more leads into your funnel. In order to get these leads, your PPC campaigns will need to be on point. Keywords will need to be meticulously chosen, ad copy will need to be cleverly written, and budgets and other settings will need to be carefully adjusted. And even when you ...

Google's New Ad Structure... Will You Pay More?

A major shift in the way Google displays its advertising took place this past week. Google began phasing out the right hand or sidebar ads and instead are now featuring 1-4 ads at the top of the page, placing three more at the bottom of the results page. Google has confirmed that the change is now rolling out to all searches, in all languages, worldwide. Ads will not appear on the right side of desktop search results, with two exceptions: Product Listing Ad PLA boxes , which show either above or...

Is Your PPC Campaign Ready for Mobile?

According to a report from eMarketer, U.S. mobile search ad spending was projected to have grown by 83 percent in 2014. We’ve talked before about how Google’s algorithm is soon to be taking a switch to rewarding mobile-friendly websites in their search rankings, but is your Pay Per Click PPC campaign ready for the mobile shift as well? With more and more competition getting into the mobile advertising game and cost-per-acquisition continuing to rise, the best way to combat this trend...

Tips If Your Domain Name Is Too Long For Google PPC

Recently, we had a client that was very interested in launching an aggressive PPC campaign. Everything started out perfect. During our collaboration to form a strategy, we found out the domain name for this project has 36 characters. This is not including the www. ExampleOfA36CharacterDomain123.com For those of you who don't know, Google's Adwords policy states that the display URL has a character max of 35 characters. Since this site is a newly acquired site, it normally wouldn't have been an i...

Can Your Marketing Survive On PPC Alone?

There has been a lot of debate on whether a business can survive and thrive using pay per click PPC marketing alone. While PPC marketing can be very effective, using it without an organic search plan can be costly. There are several reasons PPC marketing needs to be coupled with organic search strategies. 1 Your Google Adwords bids can cost you more if your campaigns and landing pages are improperly optimized. Google states "Include specific keywords that directly relate to the specific theme of...

Using Landing Pages to Maximize PPC Results

Linking your Google Adwords Pay Per Click ads to an effective landing page can help increase your ad rankings, increase traffic to your site and increase conversions on your site, but choosing the wrong landing page can cost you both rankings and money. Here are a few tips that will help keep your Adwords ROI high: Choose a Relevant Page Pay Per Click advertisements are ranked by a combination of their Google Adwords quality score and their bid price. Having a higher quality score will allow you...


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