Misc. Website

Implementing the Security Best Practices of 2015 on Your Website

Website security is an ongoing concern for businesses. Compromised security communications have resulted in large amounts of revenue loss and damaged reputations of small and large companies. While extremely important, because of its technical complexities, many companies running websites ignore or fail to keep themselves informed about the latest developments and the practical ways to protect their websites and their customers’ information. In this article we will provide you with some in...

Mobile Web: Search and Social Still Conquer Apps

With the introduction of even bigger and smarter phones, how are the trends changing in relation to the time being spent on them? The interesting thing is; it’s not. While more and more apps are introduced into the marketplace every day, the majority of time being spent on the mobile web is through search and social media channels. A report released by IAB shows that search and social media are the primary ways that mobile users discover new content on their smartphones. So what does this ...

5 Tips for Choosing Your Domain Name

You’re ready to take your business online. You’ve got your business plan, mission statement, your logo, etc. when you run into your first roadblock, choosing your domain name. Your domain will be your website’s identity and should be associated with your actual business. This will determine how easily your website will be found on the internet. Here are some tips to keep in mind when selecting your domain name: 1. Keep it Simple Along with most things, the simpler something is,...

Mobile Websites are Becoming Crucial to Every Business

By the end of 2013, over a third of Internet usage came from smartphones and tablets, according to Walker Sands Communications’ Quarterly Mobile Traffic Report. This statistic alone is enough to make it crucial to have your website display correctly on a mobile phone. 4 out of 5 smartphone users say they do some online shopping on their phones. This means if your website is hard to read on a mobile phone, you are losing customers! One way to convert mobile users is to keep the most importa...

Spring Clean Your Website!

It is finally officially Spring, which means it's time for Spring cleaning. While most people concentrate only on their homes, you should also take this opportunity to Spring clean your website. What does this entail? Here are our top four tips for cleaning up your website this Spring: • Make an update checklist: There are many little things on your website you may forget to update on a regular basis. These can include the copyright date in the footer, your Upcoming Events page, your conta...

How the Latest Technology Changes are Affecting our Web Surfing Habits

Every article on device sales shows mobile device sales going through the roof and PC sales declining. Does that mean that people have stopped buying computers? Not from what we've seen. Gartner estimates say there were about 325 million PC and Macs sold in 2013. That is more than one computer for each person in the U.S. The mobile device that seems to be affecting the PC sales the most is the tablet. Not everyone has a tablet... yet! According to Pew Research, as of September 2013... 42% of adu...

Creating a Successful Mobile Experience

In the year 2013, the traffic of mobile websites almost doubled. Almost everyone now owns smart phones instead of regular cell phones - in fact, the second quarter of 2013 was the first quarter in which smart phones surpassed other phones sales. Because of this, more people are turning to their smart phones to make mobile purchases, or to visit websites and gather information. What do you need to create a better mobile experience for your users? First and foremost, you need to understand that mo...

Tips on Choosing a Good Domain Name

Choosing a domain name is probably the most important step in getting your business online. When choosing a domain name for your business there are several factors to consider before you make that final purchase. .COM – The .com domain extension is probably the most recognized and trusted domain extension. Now if you are a non-profit or healthcare organization you may want to consider the .org domain extension. And whatever you do stay away from the .info. The .info domain extension has be...

Is Your Site Search Costing You Sales?

Recently we were attempting to establish why there were a proportionally large number of visitors leaving a site from the site search results page. In other words, a customer would search for a product and then leave without clicking on any of the products. We decided to install a sniffer to watch what keywords users were using when they performed a search. We not only wanted to find failed searches we also wanted some more in-depth intelligence on the customers and their intentions when they pe...

System Integration: With or Without a Website

Wikipedia defines system integration as 'the bringing together of component subsystems into one system and ensuring that the subsystems function together as a system." It is also about "value-adding to the system, capabilities that are possible because of interactions between subsystems." In the application development world, "subsystems" may include a mixture of hardware web servers, database servers, networks and firewalls and software SQL Server, .NET, html, php, classic ASP, etc . A classic ...

Hackers Can Steal Your PageRank

Recently John Mueller, a Webmaster Trends Analyst for Google, reported on his personal blog that hackers have been stealing PageRank from websites. He writes: In this particular case, a "massive amount" of sites were hacked and likely redirected through suomi.co.in. The Hackers were able to 301 redirect pages for search engine spiders only so the webmaster and site visitors never saw a change on the site. By redirecting the Spiders this way the Google believed the site had moved and began giving...

High Bounce Rates Mean It's Time To Revise Your Website Content

Updated: Feb. 2015 A bounce rate is the percentage of single page visits to your website where the visitor left from the same page that they entered. A bounce rate for a website can indicate many factors. It can be an indication of user experience and satisfaction, as a high bounce rate could mean that the reader didn't find the information valuable or what they were searching for at all. It can also be a sign that your landing pages or content aren't enticing enough to keep potential customers ...

Small Website Changes That Can Add Up to a 50% Sales Increase

Updated: Feb. 2015 It was 10:43 p.m. last night when I logged in to check the daily e-commerce sales. The results; ip 20% for the day and for the month, up a whopping 50%! "Yes!" I said. This would seem routine if I worked or owned the company, but I don’t. I am their Digital Marketing Manager and live hours away from their business. I was ecstatic. All the little changes and adjustments we have been working on all year are now paying off, as they are swamped with huge sales increases. In ...

Mergers, Acquisitions and Websites

Recently we have seen several of our clients purchase additional businesses or be purchased by another company. My first question to my clients is "What is going to happen to the web site?" This is often followed by a "Huh?" and a statement like "We buying a business and not a web site." and that is where I reply you are buying both. In many cases people know how to value a business but not how to value a web site or even understand how a successful web site plays into the success of a busines...

The Importance of a Good Hosting Company During Website Launch

When you're ready to launch a new website , it is easy to forget the little things, like search engine rankings. Enamored by the glitz of a fresh looking website and new images, often redirects are overlooked and the old site is just forgotten. However, Google does not forget so easily; unless properly told so. Why Use Redirects Your old website and Digital marketing efforts worked hard to climb up the rankings, slipping past competitors and nestling on the first page. Often the old site’s...

Website Asset Rather Than Expense

Updated: Feb. 2015 There seems to be a misconception by many businesses that a website is an expense. Of course this is true to the extent that a properly built and marketed website costs a decent amount of money, but so does a new building to facilitate your employees and day-to-day business. As a CEO or business owner, it is easy to see why a building, the equipment used, and your brand name and logo are assets to your business, but a properly optimized business website is now just as importan...

What exactly is a PING and how do I do it?

A Ping is a basic internet program that allows one to verify that a certain IP address exists and can accept requests. Pinging acts as a notifier to search engines that you have updated your RSS feed on your site. Once a search engine receives the ping they will typically schedule an immediate refresh of your feed so they have the latest content. This is the easiest way to get your blog or RSS feed indexed by the search engines. There are two easy methods to ping a search engine. You can use the...

Benefits of RSS

What is RSS? RSS, also known as Really Simple Syndication, Rich Site Summary or RDF Site Summary, is an XML-based format for distributing links to content on your web site that you would like others to use. Each area of your site that features a changing list of information should have a corresponding RSS feed. Current State of RSS RSS users can be lumped into two types of buckets, "Aware" and "Unaware". Aware RSS users are knowingly using RSS. Unaware RSS users enjoy the benefits of RSS without...


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