Digital Marketing

How Video Testimonials Can Establish Authority

Video marketing has become one of the biggest digital marketing opportunities – and for good reason. Almost 50% of Internet users look for videos related to a product or service before visiting a store - ThinkWithGoogle People spend, on average, 2.6x more time on pages with videos than without - Wistia Online shoppers who view demo videos are 1.81x more likely to purchase than non-viewers - DMB Adobe With video marketing becoming such a valuable tool for businesses and consumers, it should...




What Are Google Verified Customer Reviews and How Do You Get Them?

The new Google Verified Customer Reviews not only boost your business’ reputation, but can also boost your visibility and authority online. But what is a Google Verified Customer Review? And how do you get them? What is a Google Verified Customer Review? A verified customer review is a review a customer can leave after making a purchase from a company’s website. Seller ratings appear on Search Ads, in Google Shopping, and on an optional badge that can be displayed on your site. This ...




One Simple Way to Grow Your Email List and Drive Traffic to Your Website

Using a marketing tactic called a dedicated email drop, has the potential to send a huge amount of traffic to your website or lead magnet offer using someone else’s email list. But how do you get access to someone else’s list? Keep reading to find out… Dedicated Email Drops: What Are They and How Do They Work? The key to understanding a dedicated email drop is to understand that you’re not being sold someone’s list, you’re being sold access to someone’s ...




3 Things Marketers Do That Seem Crazy

Why would a marketer do that? Ever see an ad and wonder, What were they thinking? I know I have. Well, not everything in marketing makes sense until you know the wisdom behind it. Here are three marketing moves that don't appear to make sense... until they do. Why would a marketer spend more on the advertising than they will make on the sale? The reason you would do this is because it isn’t all about the first sale. The number you should focus on instead is the lifetime value of a client -...




Want More Leads? Try Strengthening Your Magnet

Before we show you how to get more leads for your business, let’s take a moment to think about why people would want to give you their information. It’s all about your offer. Why You Need to Think About Your Offer No matter what type of industry you’re in, your customers are searching for a solution to a problem they're facing. And if your business can offer them that first step to a solution, they’re more likely to purchase more from you or purchase a higher dollar offer...




The #1 Tip For Selling More Products Online

At Sales & Marketing Technologies, we are all about innovation and discovering new digital technologies that can help grow your business. But there’s one simple aspect of marketing that is essential when selling products online – quality product photos. Did you know that 90 percent of all information our brains process is visual? Our brains process visual information no less than 60,000 times faster than text, which is a major reason we tend to remember 80 percent of what we see,...




ClickFunnels vs LeadPages – Which Landing Page Tool to Use for Your Business

Building beautiful, functional and engaging landing pages is one of the most important parts of a successful online marketing campaign. Any savvy marketer knows that once you've done all that hard work to get visitors to your website, the next big step is to convert them into leads for your business. You can’t do that without an optimized landing page. So what exactly is a landing page? A landing page is a web page that allows you to capture a visitor's information through a lead-cap...




The Importance of Building an Email List – And How to Get Started

Did you know that 98% of new traffic leaves your website without converting? They might be interested in your product or service but are just not in the buying stage yet. They could still be researching. How do you get those people back in the boat? This is the #1 reason you should be capturing email addresses and building a list. No matter what types of marketing you’re interested in - from direct marketing to email marketing to Facebook ads - building a strong list of past, current, and ...




3 Types of Promotions That Help Grow Your Business

There are an infinite number of ways to promote your products and services. That makes planning your promotions seem a bit overwhelming. Thankfully, there’s an easy way to pick the right type of promotion for your business. The key to running a good promotion for your business is to choose exactly what you want your audience to do, and then design your promotion to encourage that behavior. There are 3 key promotional categories: · Monetization · Activation · Acquisition Mone...




7 Ways To Get Your Business Growing Again

Looking for some ways to get your company growing again? Here are the 7 simple ways to get your business back on the growth curve... 1. Talk to Your Customers Talk to your customers. Just making contact can bring you top of mind and cause sales. Ask what they think you do great? Use this in your marketing and anything that could use improvement? Fix it . Ask if they have someone they would like to refer? Follow up on the names given. Let them know what happens. 2. Fix Your Website The website is...




Industry Specialization vs. Broad Experience: Which is Better for Digital Marketing?

When it comes to choosing a digital marketing company to help you create your company’s digital strategy, you may be tempted to choose a company that specializes in your industry. While this may sound good on the surface, we’d submit to you that too much specialization can actually cost you. Many times industry experts can get tunnel vision. They are so focused on what they already know that they sometimes do not see what is going on around them. Every year, Russell Reynolds As...




A/B Testing: What Is It & Why Do You Need It?

How do you know that a piece of your marketing campaign is performing at its best? The truth is that until you start testing various elements of your marketing campaigns – from ads to landing pages to email subject lines – you’ll never know what resonates with your audience the most. A well-planned and executed A/B testing can take your marketing pieces and make them exponentially more profitable. Read on to learn more… Planning an A/B Test Before you start testing, it...




How to Succeed at Digital Marketing

Are you responsible for marketing in your business? Are you looking to ways for your marketing team to be even more successful? If so, we've found the fastest way to be more successful is to make sure your marketing team is well trained. People can only do what they know how to do. If you are looking for an affordable way to ensure your team is well trained for today’s digital marketing environment, check out eight marketing courses included in Digital Marketer HQ . Whether your team membe...




Put Your Offer Directly in Your Competitors’ Customers' and Prospects' Inbox

Imagine one of your competitors’ hot prospects opening their Gmail to check their inbox. Right there amongst their emails is an email from your company. It has a subject line with a compelling offer. They can’t resist - they click on it. Instead of a regular email opening, a beautiful ad from your company is displayed. You don’t have to imagine any more. You can do it with Gmail Ads. With more than one billion active Gmail users worldwide, it’s no surprise that Google saw...




3 Proven List Building Strategies to Start in 2017

No matter what types of marketing you’re looking to explore in 2017 - from direct marketing to email marketing to Facebook ads - building a strong list of potential customers is a great way to get a customized message out that motivates people to buy. But where do you begin if you don’t have a list or if your list is too small? Here are three proven list building strategies that you can start in 2017 to build your list so you can start using it to get more sales. Offer Subscri...




5 Fast Small Business Marketing Tips for 2017

The end of 2016 is within sight, which means you’re probably starting to plan out your digital marketing strategy for 2017. We’ve learned plenty of lessons this year and as we know, the digital landscape is always evolving. So here are some quick marketing tips that can jumpstart your success in 2017. #1 Using Texts to Follow Up An Unlikely Experiment That’s Working Really Well! – Frank Kern In this awesome, informative video by Frank Kern, he shows you how you can use in...




Top 5 Digital Marketing Trends for 2017 to Get Ready For Now

We’ve seen a lot of advances in the digital marketing industry in 2016, and though the year is not quite over, it’s time to start thinking about how your business will need to shift in 2017 to stay ahead of your competition online. Online marketing requires the foresight to plan ahead, anticipate changes, and jump on trends before your competitors do, so while you don’t need to use all of these trends it’s always good to be aware of their existence. ...




How Anyone Can Use Live Video Broadcasting for Their Business

It’s true that a picture is worth a thousand words, so how many words is a video worth? Answer: Nearly two million per one minute of video. While creating videos for your business is still a huge part of marketing your business, there is a newer, even more engaging type of video content that is taking over – live video broadcasting. Using Live Video for Webinars While not all webinars are filmed in front of a live audience, many webinars create better traction and better engagement w...




10 Marketing Tactics for a Successful Black Friday

Black Friday, Small Business Saturday, and Cyber Monday are the busiest shopping days of the year. And though they may seem far away, if you haven’t started planning your strategy for the holiday shopping weekend - now’s the time. The key to a successful holiday sales season is early planning and consistent marketing , especially as a small business competing against retail giants like Walmart and Target. Here are 10 marketing tactics to get your business ready for Black Friday promo...




Responsive Web Design vs. Mobile Apps – Which Is Right for Your Business?

You might have heard the phrase mobile first recently in regards to optimizing your business’ online presence. The idea behind this is that with people using their smartphones more and more, and sitting down at their computers less often, it is important that you think about how your business is seen on those mobile devices. Essentially, your mobile experience is one of the most important aspects of your digital marketing. However, even if you know that your business needs to adapt to mobi...




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