Digital Marketing

Best Practices to Collect Online Reviews

Online reviews not only provide social proof to prospects that your products or services live up to claims, but they’re also beneficial for search engine optimization SEO . Google, however, is particular about how businesses acquire customer reviews. Businesses can suffer negative consequences if the review came by dubious means like reviewing your own business, paying for reviews, and more. By following these best practices to collect online reviews, your business will be able to generate...




Effective B2B Email List Building Strategies

Email list building is an effective digital marketing tool for driving traffic to your B2B website and increasing conversions, which can be purchases, quote requests, and more. Additionally, it can also help your business retain more customers, saving you money. According to Invesp , it costs five times as much to attract a new customer than to keep an existing one , yet 44% of companies focus more on customer acquisition vs. 18% that focus on retention. With an email list, B2B businesses can gr...




Google Launches Free Tool to Create Short Promo Videos

On April 14, 2020, the Google Ads Blog announced the launch of a free beta tool for businesses to create short promo videos for YouTube. According to the announcement, Given the current environment, many businesses are shifting how they're communicating and interacting with their customers and are turning to videos to make and maintain connections. Learn more about the ‘Video Builder’ tool and how it’s helping businesses create short videos to effectively promote their ...




8 Low-Cost Ways to Promote Your Business Online

You don’t need to drop a fortune to effectively promote your business online, but it does help to be smart about it. There are a variety of free and low-cost ways to get your company noticed on the internet by potential customers and attract repeat business. Let’s get started! 1. Make a marketing plan. Save time and money by creating thought-out, structured marketing plan. Define your marketing strategy and budget before doing any marketing activities. Identify who your ideal prospec...




Why Your PPC and SEO Should Work Together

While pay-per-click PPC advertising is effective for driving website traffic, leaving out search engine optimization SEO can end up hurting your campaign’s performance and increasing ad costs. Paid and organic search have many differences, but a big thing they have in common is that they’re both a type of search engine marketing which means they can influence each other - for better or worse. Read on to see why PPC and SEO should work together to achieve better digital marketing resu...




Create a Link Building Strategy in 6 Steps

Links are an important factor in search engine optimization SEO because they help your pages rank higher in Google search results, but that’s not their only benefit - they also drive referral traffic to your website. Generally, when you increase website traffic, you increase conversions whether that’s a purchase, download, newsletter signup, reservation, etc. Below are six steps to creating a link building strategy to grow your website audience and generate traffic back to your websi...




8 Tactics to Boost Your Mobile Marketing in 2020

With 40 percent of online transactions happening on mobile and the rise of voice search , your digital marketing strategy must include mobile marketing to be competitive in today’s marketplace. By targeting prospective customers through their mobile devices, like smartphones and tablets, you can connect with them at any stage in the buyer’s journey: awareness → consideration → decision. Check out these eight mobile marketing tactics to boost conversions and generate sales...




6 Tactics to Balance Data-Driven Marketing and User Privacy

The General Data Protection Regulation GDPR in Europe has raised concerns all over the globe about the changes happening in digital marketing and pay-per-click PPC advertising . While businesses understand the importance of obtaining consent before collecting and using people's data, they also worry about navigating new and evolving regulations since one misstep can hurt their business. All is not doom and gloom, however, there are ways businesses can balance data-driven marketing and user priva...




Everything You Need to Know About Keywords

Keywords may not be the cornerstone of search engine optimization SEO they once were, but they’re still an important factor of growing traffic. In earlier days, some digital marketers would overuse keywords on their website, known as keyword stuffing, to push their rankings higher on search engine results pages SERPs . Search engines have evolved, becoming much smarter and more efficient. Whether you’re new to digital marketing or a savvy professional, we’ll break down everythi...




5 Essential Building Blocks for Online Marketing Success

Creating a marketing plan for your products and services is one of the most important things you can do for your business. Finding ways to boost your brand awareness, connect with customers, and reinforce current relationships should constantly be on your mind. But with so many ways out there to market your business online, it’s hard to narrow down the basics building blocks to a successful internet marketing campaign. The five essential building blocks for internet marketing success inc...




How to Build a Solid B2B Digital Marketing Strategy

Updated: June 3, 2019 One of the toughest challenges in building a successful B2B internet marketing strategy is figuring out where to start. This can be especially challenging for B2B companies, because the marketplace is mostly geared towards promoting B2C products and services. Building a solid B2B digital marketing strategy is vital to a company’s overall marketing plan. Over the years, we have uncovered some key areas to help B2B businesses improve their online presence, while increas...




3 Types of Promotions That Help Grow Your Business

Updated: 5/7/19 There are an infinite number of ways to promote your products and services. That makes planning your promotions seem a bit overwhelming. Thankfully, there’s an easy way to pick the right type of promotion for your business. The key to running a good promotion for your business is to choose exactly what you want your audience to do, and then design your promotion to encourage that behavior. There are 3 key promotional categories: · Acquisition · Monetization ·...




Why You Should Be Including Social Proof in Your Marketing

Looking for ways to boost your credibility online or capitalize on positive mentions of your company? In this article we break down why and how to incorporate social proof into your internet marketing efforts. Why Should You Include Social Proof in Your Marketing? The term social proof was coined by prominent psychologist and author Robert Cialdini. He described it as a psychological and social phenomenon that leads people to mimic the actions of others in a given situation. Essentially, when pe...




How to Use Scarcity and Urgency to Increase Sales

Scarcity and urgency are valuable concepts in business, and how you incorporate them into your campaigns could be the difference between a success and failure. Scarcity is the understanding that a product or service is in short supply or that it will become unavailable to purchase in the near future. This often encourages action. For example, when there is a hot, new toy out on the market, parents race out to ensure they get one for their child. Urgency is the understanding t...




Google Plus is Going Away – But What Does That Mean?

It was announced towards the end of 2018 that Google would be shutting down their attempt at a social media network, Google Plus. Google Plus was a place where you could share status updates, photos, links, etc. – similarly to Facebook. Unfortunately for Google, it did not catch on as they’d hoped. Google Plus does not refer to your Gmail account, your Google Drive, YouTube, Google Analytics or any other Google service. It’s just referring to the social network. Everything else...




5 Last-Minute Holiday Marketing Ideas

It’s the most wonderful time of the year! Is your business ready for holiday shopping? If not, it’s not too late to get in some last minute holiday promotions. A recent Gallup report shows that the average American will spend approximately $885 on holiday gifts in 2018, and 33 percent of Americans plan to spend at least $1,000 this holiday season. Meaning there is plenty of sales to be had during this time of year. Here are five holiday digital marketing tactics to use, even now: 1. ...




Google Reveals 3 Ways YouTube Habits (and Ads) Have Changed

Video continues to dominate when it comes to social media. In fact, more than 500 million hours of videos are watched on YouTube alone each day . That’s not even factoring in all of the time spent watching videos on the other major social media platforms, such as Facebook, Instagram, or Twitter. Recently, Google who owns YouTube released a statement about the three main ways they’ve seen video viewing habits evolve – and how they in turn have adjusted their advertising for the ...




13 Simple Tips for Improving Your Email Open and Clickthrough Rates

Even with the best email list, it’s easy for your communications to end up getting lost in your customer’s inbox – or worse, in spam. Not to mention that getting your emails opened is only half the battle. Then you have to get them to click through. That’s why in this article, we’re going to run down 13 of the best and simplest ways to improve your emails' open rates, clickthrough rates, and conversion potential. Email Marketing Tips for Growing Businesses 1. Don...




10 Marketing Tactics for a Successful Black Friday

Updated: Oct. 1, 2018 Black Friday, Small Business Saturday, and Cyber Monday are the busiest shopping days of the year. And though they may seem far away, if you haven’t started planning your strategy for the holiday shopping weekend - now’s the time. The key to a successful holiday sales season is early planning and consistent marketing , especially as a small business competing against retail giants like Amazon, Walmart, and Target. Here are 10 marketing tactics to get your busine...




21 Easy Ways to Build Your Email List

Did you know that 98% of new traffic leaves your website without converting? They might be interested in your product or service but are just not in the buying stage yet. They could still be researching. However, you have zero chance of selling anything if you don’t have the ability to communicate with someone This is the #1 reason you should be capturing email addresses and building a list. No matter what types of marketing you’re interested in - from direct marketing to email marke...




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