Digital Marketing

8 Tactics to Boost Your Mobile Marketing in 2020

With 40 percent of online transactions happening on mobile and the rise of voice search , your digital marketing strategy must include mobile marketing to be competitive in today’s marketplace. By targeting prospective customers through their mobile devices, like smartphones and tablets, you can connect with them at any stage in the buyer’s journey: awareness → consideration → decision. Check out these eight mobile marketing tactics to boost conversions and generate sales...




6 Tactics to Balance Data-Driven Marketing and User Privacy

The General Data Protection Regulation GDPR in Europe has raised concerns all over the globe about the changes happening in digital marketing and pay-per-click PPC advertising . While businesses understand the importance of obtaining consent before collecting and using people's data, they also worry about navigating new and evolving regulations since one misstep can hurt their business. All is not doom and gloom, however, there are ways businesses can balance data-driven marketing and user priva...




Everything You Need to Know About Keywords

Keywords may not be the cornerstone of search engine optimization SEO they once were, but they’re still an important factor of growing traffic. In earlier days, some digital marketers would overuse keywords on their website, known as keyword stuffing, to push their rankings higher on search engine results pages SERPs . Search engines have evolved, becoming much smarter and more efficient. Whether you’re new to digital marketing or a savvy professional, we’ll break down everythi...




How to Maintain a Quality and Trusted Google Business Listing

It’s not enough to simply set up a ‘Google My Business’ listing, you also need to maintain your profile’s quality to build trust with customers. Where business owners often run into trouble is when they have a set it and forget it mentality. However, if you don’t regularly maintain your Google business listing, you’re opening up your business to a variety of problems like incorrect information, hacking, false reviews, and more. Not only can your Google busines...




5 Essential Building Blocks for Online Marketing Success

Creating a marketing plan for your products and services is one of the most important things you can do for your business. Finding ways to boost your brand awareness, connect with customers, and reinforce current relationships should constantly be on your mind. But with so many ways out there to market your business online, it’s hard to narrow down the basics building blocks to a successful internet marketing campaign. The five essential building blocks for internet marketing success inc...




How to Build a Solid B2B Digital Marketing Strategy

Updated: June 3, 2019 One of the toughest challenges in building a successful B2B internet marketing strategy is figuring out where to start. This can be especially challenging for B2B companies, because the marketplace is mostly geared towards promoting B2C products and services. Building a solid B2B digital marketing strategy is vital to a company’s overall marketing plan. Over the years, we have uncovered some key areas to help B2B businesses improve their online presence, while increas...




3 Types of Promotions That Help Grow Your Business

Updated: 5/7/19 There are an infinite number of ways to promote your products and services. That makes planning your promotions seem a bit overwhelming. Thankfully, there’s an easy way to pick the right type of promotion for your business. The key to running a good promotion for your business is to choose exactly what you want your audience to do, and then design your promotion to encourage that behavior. There are 3 key promotional categories: · Acquisition · Monetization ·...




Why You Should Be Including Social Proof in Your Marketing

Looking for ways to boost your credibility online or capitalize on positive mentions of your company? In this article we break down why and how to incorporate social proof into your internet marketing efforts. Why Should You Include Social Proof in Your Marketing? The term social proof was coined by prominent psychologist and author Robert Cialdini. He described it as a psychological and social phenomenon that leads people to mimic the actions of others in a given situation. Essentially, when pe...




How to Use Scarcity and Urgency to Increase Sales

Scarcity and urgency are valuable concepts in business, and how you incorporate them into your campaigns could be the difference between a success and failure. Scarcity is the understanding that a product or service is in short supply or that it will become unavailable to purchase in the near future. This often encourages action. For example, when there is a hot, new toy out on the market, parents race out to ensure they get one for their child. Urgency is the understanding t...




Google Plus is Going Away – But What Does That Mean?

It was announced towards the end of 2018 that Google would be shutting down their attempt at a social media network, Google Plus. Google Plus was a place where you could share status updates, photos, links, etc. – similarly to Facebook. Unfortunately for Google, it did not catch on as they’d hoped. Google Plus does not refer to your Gmail account, your Google Drive, YouTube, Google Analytics or any other Google service. It’s just referring to the social network. Everything else...




5 Last-Minute Holiday Marketing Ideas

It’s the most wonderful time of the year! Is your business ready for holiday shopping? If not, it’s not too late to get in some last minute holiday promotions. A recent Gallup report shows that the average American will spend approximately $885 on holiday gifts in 2018, and 33 percent of Americans plan to spend at least $1,000 this holiday season. Meaning there is plenty of sales to be had during this time of year. Here are five holiday digital marketing tactics to use, even now: 1. ...




Google Reveals 3 Ways YouTube Habits (and Ads) Have Changed

Video continues to dominate when it comes to social media. In fact, more than 500 million hours of videos are watched on YouTube alone each day . That’s not even factoring in all of the time spent watching videos on the other major social media platforms, such as Facebook, Instagram, or Twitter. Recently, Google who owns YouTube released a statement about the three main ways they’ve seen video viewing habits evolve – and how they in turn have adjusted their advertising for the ...




13 Simple Tips for Improving Your Email Open and Clickthrough Rates

Even with the best email list, it’s easy for your communications to end up getting lost in your customer’s inbox – or worse, in spam. Not to mention that getting your emails opened is only half the battle. Then you have to get them to click through. That’s why in this article, we’re going to run down 13 of the best and simplest ways to improve your emails' open rates, clickthrough rates, and conversion potential. Email Marketing Tips for Growing Businesses 1. Don...




10 Marketing Tactics for a Successful Black Friday

Updated: Oct. 1, 2018 Black Friday, Small Business Saturday, and Cyber Monday are the busiest shopping days of the year. And though they may seem far away, if you haven’t started planning your strategy for the holiday shopping weekend - now’s the time. The key to a successful holiday sales season is early planning and consistent marketing , especially as a small business competing against retail giants like Amazon, Walmart, and Target. Here are 10 marketing tactics to get your busine...




21 Easy Ways to Build Your Email List

Did you know that 98% of new traffic leaves your website without converting? They might be interested in your product or service but are just not in the buying stage yet. They could still be researching. However, you have zero chance of selling anything if you don’t have the ability to communicate with someone This is the #1 reason you should be capturing email addresses and building a list. No matter what types of marketing you’re interested in - from direct marketing to email marke...




Mobile Transactions Continue to Grow... Are You Prepared?

With over 40 percent of online transactions happening on mobile , it’s becoming clear that now more than ever, mobile is truly taking over. Even when the transactions don’t occur on a smartphone, it’s likely that the customer did some initial research using a mobile device. Whether they are searching for information, discovering new solutions for their problems, or reading reviews, customers are using mobile more and more in their customer journey. Even if you already have a mo...




Video Marketing: What Does the Future Hold?

It is predicted that in 2019, 80% of all internet traffic will come from videos. That might seem like a big leap, but video content is already proving it can grab and hold audiences’ attention as well as create meaningful engagement. In fact, one third of all time spent online is already accounted for by watching videos. With the number of people consuming videos growing, there is another correlation happening – videos are taking over search engine rankings. Forrester estimates that ...




7 Direct Response Strategies That Will Increase Engagement and Sales

[Updated: July 17, 2018] Direct response marketing, is designed to evoke an immediate response and encourage potential customers to take a specific action, such as opting in to your email list, being directed to a landing page, calling for more information, or making a purchase. This type of marketing is highly trackable, uses compelling headlines and copy, targets a specific audience, makes a specific offer, and asks for a response. The key to using this type of marketing is to not get hung up ...




Vital Facts Every Business Owner Needs to Know About Digital Marketing

Try to think of the last time you used the yellow pages. Now think of the last time you looked up something on your phone. We’re living in a digital world and if your business is not living in it too, it will surely struggle. That is why you need to know these things about digital marketing… Digital Marketing Doesn’t Stand Still Talk to any digital marketer and they will tell you that the industry and their jobs change every year and are very different than five years ago. Goog...




The Mobile Marketing Optimization Checklist

No matter how hard you try, it’s nearly impossible to stay away from mobile marketing. With roughly 77% of Americans owning a smartphone according to PEW Research Center , people are bound to visit your website or search for your business using their mobile device at some point. And if you’re thinking, Just because people are using them doesn’t mean they’re buying things on them. – You’d be wrong. In fact, 62% of smartphone users have made a purchase online us...




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