Google Analytics 4: Updated Data Metrics
In the ever-evolving digital landscape, it's crucial to keep up with the latest tools and technologies that help us measure the success of our online presence. If you've been using Google Universal Analytics UA to track your website's performance, it's time to transition to Google Analytics 4 GA4 . GA4 brings an updated set of metrics and insights to the table, but it's important to note that comparing GA4 metrics with UA metrics is like comparing apples to oranges – they serve different p...
What Should Your Marketing Tech Stack Include?
With so many tools and technologies available, it's important for your business to have the right marketing technology also known as 'MarTech' to streamline processes, improve efficiency, and drive better results. But what exactly should your marketing tech stack include? If you're unfamiliar with this term, it simply refers to the collection of software and tools that marketers use to execute and manage their marketing strategies. A marketing tech stack can include everything from email marketi...
How to Build a Customer Review Strategy
Customer reviews are a vital component of any digital marketing strategy . Positive reviews can increase sales and brand awareness, while negative reviews can harm your reputation. Plus, they're an important SEO ranking factor. The power of customer reviews can't be underestimated, and it’s essential to have a solid strategy in place to leverage them. In this article, we'll discuss how to build a customer review strategy that will help you generate more positive reviews and use them to you...
Proven Digital Marketing Strategies for Small Businesses
Having a strong online presence is crucial for any business, but it's especially important for small businesses that need to make every marketing dollar count. However, with the vast array of digital marketing tools and techniques available, it can be overwhelming to know where to start. Digital marketing isn't just about creating a website or social media pages; it's about crafting a comprehensive strategy that aligns with your business goals and objectives. In this article, we'll dive into pro...
Signs Your Marketing System Needs a Tune-Up
A marketing system is a crucial component of any successful business, as it drives sales and revenue growth. However, even the most effective systems can sometimes lose their luster over time. Explore the signs that your marketing system needs a tune-up and ways to move it in the right direction. Decreased Sales and Revenue If your sales are consistently lower than expected or you're not seeing the revenue growth you projected, it's time to assess your current marketing strategies. A decline in ...
8 Low-Cost Ways to Promote Your Business Online
You don’t need to drop a fortune to promote your business online, but you do need to be strategic. There are a variety of free and low-cost options to get your company noticed on the internet by potential customers and attract repeat business. Let’s get started! 1. Be a Podcast Guest Generate exposure and visibility for your business by appearing as a guest on a podcast. Additionally, it builds credibility and authority in your niche because it shows that people value your opinion en...
8 Digital Marketing Trends to Watch in 2023
Recent advances in digital marketing have changed the way businesses market their products and services. From artificial intelligence to voice search, technologies are evolving how we connect with customers. It's essential for businesses to stay abreast of these trends if they want to remain competitive. Let's discuss some of the digital marketing trends that you should expect to see in 2023 and beyond. 1. AI-Driven Marketing AI-driven marketing is quickly becoming one of the most important digi...
Ways to Use AI in Your Marketing
When you hear the words 'artificial intelligence,' does marketing immediately come to mind? Probably not. However, AI technology is found in many marketing tools, such as analytics and CRMs , because it's great for automating certain tasks and helping you to focus on more pressing matters in your marketing. Let’s take a look at some of the benefits and uses of AI for marketing to help improve your competitive edge. Customer Service Chatbots When it comes to AI, your first thought might be ...
Black Friday Digital Marketing Ideas to Boost Sales
Black Friday and Cyber Monday are two of the biggest shopping days of the year. But if you're not prepared, you could miss out on sales opportunities. That's why we've put together some digital marketing ideas to help you get ahead of the game this holiday season. Email Marketing Email marketing has been around since the early 1990s, but it wasn't until the 2000s that email marketing became mainstream. Today, many companies use email marketing to send newsletters, promotions, offers, and even tr...
Everything You Need to Know About Keywords
Keywords are an essential part of digital marketing but there's often confusion about what they are and how to use them. While the practice of "keyword stuffing" used to be common in the early days of search engine optimization SEO , it can now get your website in trouble. This is because search engines have evolved, becoming much smarter and more efficient. Whether you’re new to digital marketing or a savvy professional, we’ll break down everything you need to know about keywords so...
Back-to-School Digital Marketing Ideas
Summer’s drawing to a close, which means back-to-school season is nearby. For many businesses, this is a prime time to market their products or services, especially with deals for parents and students. No matter your brand, you can use this retail holiday to draw in customers. Here are some back-to-school digital marketing ideas for your business.
Market the Right Merchandise
Before getting started on your back-to-school campaign, decide which of your products or even services will be ...
Create a Link Building Strategy in 6 Steps
Backlinks are an important factor in search engine optimization SEO because it shows Google that your website is trustworthy. In addition to helping your business website rank higher in organic search results, backlinks drive 'referral' traffic. Generally speaking, when you increase site traffic, conversions go up. Below are six steps to creating a link building strategy to drive more traffic and attract customers . 1. Research Your Audience For your link building strategy to be effective, it...
How to Grow Your Email List Faster
Building out your email list may have you scratching your head for ideas. How can your brand do it both quickly and effectively? And what exactly are the advantages of an email list for your business? Let’s dive into how to grow your email list faster and how you can benefit from strengthening this component of your marketing system .
Benefits of Email Lists
Though there are now many digital marketing channels, such as search engines , website , and social media , email is still a bi...
13 Simple Tips for Improving Your Email Open and Clickthrough Rates
Even with the best email list, it’s easy for your
communications to get lost in your customer’s inbox — or worse, in
spam. Not to mention that getting your emails opened is only half the battle.
Then you have to get them to click through...
This article will run down 13 of
the best and simplest ways to improve your emails' open rates, clickthrough
rates, and conversion potential.
Best Practices of Email Marketing Many businesses use email marketing to p...
Post-Pandemic Marketing Trends to Watch
Many businesses have had to transform their marketing strategies to align with the current times. Some have used this as an opportunity for growth and advancement, while others have simply honed in on their niche and found ways to adapt. Neither is wrong, of course. But it's important to take a look at how the COVID-19 pandemic has shifted gears, and what to watch out for in the future. Here are some post-pandemic marketing trends to be aware of. Increasing Online Presence With so many people ei...
How to Use Scarcity and Urgency to Increase Sales
Scarcity and urgency are valuable concepts in business , and
how you incorporate them into your campaigns could be the difference between success and failure.
Scarcity is the understanding that a product or service is
in short supply or that it will become unavailable to purchase in the near
future. This often encourages action. For example, when there's a hot, new toy
out on the market, parents race out to ensure they get one for their child.
Urgency is the understanding that a sale ...
Why You Should Include Social Proof in Your Marketing
Looking for ways to boost your credibility online or
capitalize on positive mentions of your company? In this article, we break down why and how to incorporate
social proof into your digital marketing to build trust in your brand and gain more loyal customers .
What is Social Proof?
The term social proof was coined by
prominent psychologist and author Robert
Cialdini. He described it as a psychological and social phenomenon that
leads people to mimic the actions of others in a given situatio...
Quick Tips for Better Email Subject Lines
Email marketing is a huge opportunity for your business. From brand building to nurturing leads to making sales, email marketing is crucial for a fine-tuned marketing system . According to Constant Contact , 60% of consumers reported making a purchase as the result of a marketing email they received. However, sending out enticing offers means nothing if your recipients don't open your emails. That’s why crafting a compelling subject line is so important, and why we’re going to give y...
The Customer Value Journey Part 2
In Part 1 , we
covered the first four stages of 'The Customer Value Journey' the eight-stage process coined by DigitalMarketer , which every new prospect
goes through in order to become a customer, and eventually, a raving fan.
If you didn’t get a chance to read that article, definitely
go back and read up on the stages that kick off this process — Aware, Engage,
Subscribe, and Convert.
Below, we'll go over the last four stages of the
Customer Value Journey so you can see how...
B2B Marketing Mistakes to Avoid in 2022
With so many B2B marketing brands fighting to attract the right attention and clientele, it’s easy to succumb to certain mistakes and errors in the process. Going into a new year can be seen as a fresh start, so with 2022 in full swing, here are some things to consider for your marketing and what things to avoid so your brand stays on top of its game. Forgetting Social Media One thing you especially don’t want to do is to forget how crucial social media marketing is. Keeping interact...