Digital Marketing

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Everything You Need to Know About Keywords

Keywords are an essential part of digital marketing but there's often confusion about what they are and how to use them. While the practice of "keyword stuffing" used to be common in the early days of search engine optimization SEO , it can now get your website in trouble. This is because search engines have evolved, becoming much smarter and more efficient. Whether you’re new to digital marketing or a savvy professional, we’ll break down everything you need to know about keywords so...




Back-to-School Digital Marketing Ideas

Summer’s drawing to a close, which means back-to-school season is nearby. For many businesses, this is a prime time to market their products or services, especially with deals for parents and students. No matter your brand, you can use this retail holiday to draw in customers. Here are some back-to-school digital marketing ideas for your business. Market the Right Merchandise Before getting started on your back-to-school campaign, decide which of your products or even services will be ...




Create a Link Building Strategy in 6 Steps

Backlinks are an important factor in search engine optimization SEO because it shows Google that your website is trustworthy. In addition to helping your business website rank higher in organic search results, backlinks drive 'referral' traffic. Generally speaking, when you increase site traffic, conversions go up. Below are six steps to creating a link building strategy to drive more traffic and attract customers . 1. Research Your Audience For your link building strategy to be effective, it...




How to Grow Your Email List Faster

Building out your email list may have you scratching your head for ideas. How can your brand do it both quickly and effectively? And what exactly are the advantages of an email list for your business? Let’s dive into how to grow your email list faster and how you can benefit from strengthening this component of your marketing system . Benefits of Email Lists Though there are now many digital marketing channels, such as search engines , website , and social media , email is still a bi...




13 Simple Tips for Improving Your Email Open and Clickthrough Rates

Even with the best email list, it’s easy for your communications to get lost in your customer’s inbox — or worse, in spam. Not to mention that getting your emails opened is only half the battle. Then you have to get them to click through... This article will run down 13 of the best and simplest ways to improve your emails' open rates, clickthrough rates, and conversion potential. Best Practices of Email Marketing Many businesses use email marketing to p...




Post-Pandemic Marketing Trends to Watch

Many businesses have had to transform their marketing strategies to align with the current times. Some have used this as an opportunity for growth and advancement, while others have simply honed in on their niche and found ways to adapt. Neither is wrong, of course. But it's important to take a look at how the COVID-19 pandemic has shifted gears, and what to watch out for in the future. Here are some post-pandemic marketing trends to be aware of. Increasing Online Presence With so many people ei...




How to Use Scarcity and Urgency to Increase Sales

Scarcity and urgency are valuable concepts in business , and how you incorporate them into your campaigns could be the difference between success and failure. Scarcity is the understanding that a product or service is in short supply or that it will become unavailable to purchase in the near future. This often encourages action. For example, when there's a hot, new toy out on the market, parents race out to ensure they get one for their child. Urgency is the understanding that a sale ...




Why You Should Include Social Proof in Your Marketing

Looking for ways to boost your credibility online or capitalize on positive mentions of your company? In this article, we break down why and how to incorporate social proof into your digital marketing to build trust in your brand and gain more loyal customers . What is Social Proof? The term social proof was coined by prominent psychologist and author Robert Cialdini. He described it as a psychological and social phenomenon that leads people to mimic the actions of others in a given situatio...




Quick Tips for Better Email Subject Lines

Email marketing is a huge opportunity for your business. From brand building to nurturing leads to making sales, email marketing is crucial for a fine-tuned marketing system . According to Constant Contact , 60% of consumers reported making a purchase as the result of a marketing email they received. However, sending out enticing offers means nothing if your recipients don't open your emails. That’s why crafting a compelling subject line is so important, and why we’re going to give y...




The Customer Value Journey Part 2

In Part 1 , we covered the first four stages of 'The Customer Value Journey' the eight-stage process coined by DigitalMarketer , which every new prospect goes through in order to become a customer, and eventually, a raving fan. If you didn’t get a chance to read that article, definitely go back and read up on the stages that kick off this process — Aware, Engage, Subscribe, and Convert. Below, we'll go over the last four stages of the Customer Value Journey so you can see how...




B2B Marketing Mistakes to Avoid in 2022

With so many B2B marketing brands fighting to attract the right attention and clientele, it’s easy to succumb to certain mistakes and errors in the process. Going into a new year can be seen as a fresh start, so with 2022 in full swing, here are some things to consider for your marketing and what things to avoid so your brand stays on top of its game. Forgetting Social Media One thing you especially don’t want to do is to forget how crucial social media marketing is. Keeping interact...




The Customer Value Journey Part 1

The Customer Value Journey is an eight-stage process, coined by DigitalMarketer , that every new prospect goes through in order to become a customer, and eventually, a raving fan. This process is the foundation of successful marketing, creating a roadmap that moves prospects predictably from stranger to customer and beyond. In this article, we’ll touch on the first four stages in the Customer Value Journey: Aware Stage Engage Stage Subscribe Stage Convert Stage 1. Aware S...




Digital Marketing Trends to Watch in 2022

Digital marketing is always evolving because of new technology, consumer changes, or even a global pandemic. A strategy that worked a year or just six months ago may not be serving your business anymore, which is why it’s imperative that marketers keep an eye on where the industry is moving in order to adapt and stay competitive. As we head into 2022, let’s take a look at some of the biggest digital marketing trends affecting brands so you can develop a winning strategy for the new y...




How to Build a Healthy Marketing System

A marketing system is essential for growth, but many businesses don’t take full advantage of its potential. That’s why having a healthy marketing system is one of the most effective things you can do to differentiate your brand, acquire and retain more customers, and increase customer lifetime value. See how to build a marketing system that will break through stagnation and propel your business to the next level! Marketing System Overview A marketing system is a repeatable process th...




10 Facts You Need to Know About Online Reviews

Online reviews play a huge part in the perception of your business, as well as your organic search rankings. In order to make informed decisions about online reviews, don’t let your emotions get the best of you. It’s important to understand how consumers interact with reviews and the increasingly large role they play in the customer’s journey. Here's what you need to know about online reviews to better understand how they fit in a successful digital mar...




Holiday Digital Marketing Tips to Generate Sales

Holiday digital marketing is unique from your year-round marketing activities because of the spike in online and traditional shopping, along with more brands competing for shoppers’ attention. If you want a bigger piece of the action, there are a variety of digital marketing tactics you can use to build a sales-generating holiday campaign. Let’s review some of the most effective ways to use digital marketing during the holidays for higher sales and profitability. 8 Tactics to Boost H...




Impact of Apple’s iOS 15 Update on Google Analytics

Apple’s iOS 15 is the latest operating system update that includes more privacy features, which will impact Google Analytics and marketers in some notable ways. These changes are part of Apple’s ongoing commitment to data privacy. Here’s what you need to know to help your business adjust its digital marketing to iOS 15. Mail Privacy Protection The iOS 15 update further enhances user privacy , particularly when it comes to email marketing . Mail Tracking Protection is now enable...




7 Direct Response Strategies That Will Increase Engagement and Sales

Direct response marketing is designed to evoke an immediate response and encourage potential customers to take a specific action, such as joining your email list , going to a landing page , submitting a form , or making a purchase. This type of marketing is highly trackable, uses compelling headlines and copy, targets a specific audience, makes a specific offer, and asks for a response. See how to generate more conversions by leveraging direct response strategies! Boost Conversions with Direct R...




7 Things to Start (or Stop) Doing with Your Email Marketing

Email marketing is a powerful tool for engaging and nurturing your audience, which helps your marketing system get maximum results. With over 1.8 billion users worldwide on Gmail alone, email marketing isn't going anywhere. Learn our top seven strategies you should start doing, or avoid doing, to make email marketing work for your business. Email Tips to Improve Performance Build relationships and drive conversions by leveraging email to its full potential. By applying the ti...




Why Your Digital Marketing Strategy Needs a Refresh

You shouldn’t set and forget a digital marketing strategy — it requires refreshing from time to time in order to provide value for your business. What worked before in your strategy doesn’t mean it’ll keep working forever. That’s why updating your digital marketing is essential to remain competitive online. Since we’re halfway through the year, now is a great time to check in with your strategy to see what is and isn’t driving results. This is particular...




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