Digital Marketing

The #1 Tip For Selling More Products Online

At Sales & Marketing Technologies, we are all about innovation and discovering new digital technologies that can help grow your business. But there’s one simple aspect of marketing that is essential when selling products online – quality product photos. Did you know that 90 percent of all information our brains process is visual? Our brains process visual information no less than 60,000 times faster than text, which is a major reason we tend to remember 80 percent of what we see,...




ClickFunnels vs LeadPages – Which Landing Page Tool to Use for Your Business

Building beautiful, functional and engaging landing pages is one of the most important parts of a successful online marketing campaign. Any savvy marketer knows that once you've done all that hard work to get visitors to your website, the next big step is to convert them into leads for your business. You can’t do that without an optimized landing page. So what exactly is a landing page? A landing page is a web page that allows you to capture a visitor's information through a lead-cap...




7 Ways To Get Your Business Growing Again

Looking for some ways to get your company growing again? Here are the 7 simple ways to get your business back on the growth curve... 1. Talk to Your Customers Talk to your customers. Just making contact can bring you top of mind and cause sales. Ask what they think you do great? Use this in your marketing and anything that could use improvement? Fix it . Ask if they have someone they would like to refer? Follow up on the names given. Let them know what happens. 2. Fix Your Website The website is...




Industry Specialization vs. Broad Experience: Which is Better for Digital Marketing?

When it comes to choosing a digital marketing company to help you create your company’s digital strategy, you may be tempted to choose a company that specializes in your industry. While this may sound good on the surface, we’d submit to you that too much specialization can actually cost you. Many times industry experts can get tunnel vision. They are so focused on what they already know that they sometimes do not see what is going on around them. Every year, Russell Reynolds As...




A/B Testing: What Is It & Why Do You Need It?

How do you know that a piece of your marketing campaign is performing at its best? The truth is that until you start testing various elements of your marketing campaigns – from ads to landing pages to email subject lines – you’ll never know what resonates with your audience the most. A well-planned and executed A/B testing can take your marketing pieces and make them exponentially more profitable. Read on to learn more… Planning an A/B Test Before you start testing, it...




How to Succeed at Digital Marketing

Are you responsible for marketing in your business? Are you looking to ways for your marketing team to be even more successful? If so, we've found the fastest way to be more successful is to make sure your marketing team is well trained. People can only do what they know how to do. If you are looking for an affordable way to ensure your team is well trained for today’s digital marketing environment, check out eight marketing courses included in Digital Marketer HQ . Whether your team membe...




Put Your Offer Directly in Your Competitors’ Customers' and Prospects' Inbox

Imagine one of your competitors’ hot prospects opening their Gmail to check their inbox. Right there amongst their emails is an email from your company. It has a subject line with a compelling offer. They can’t resist - they click on it. Instead of a regular email opening, a beautiful ad from your company is displayed. You don’t have to imagine any more. You can do it with Gmail Ads. With more than one billion active Gmail users worldwide, it’s no surprise that Google saw...




3 Proven List Building Strategies to Start in 2017

No matter what types of marketing you’re looking to explore in 2017 - from direct marketing to email marketing to Facebook ads - building a strong list of potential customers is a great way to get a customized message out that motivates people to buy. But where do you begin if you don’t have a list or if your list is too small? Here are three proven list building strategies that you can start in 2017 to build your list so you can start using it to get more sales. Offer Subscri...




5 Fast Small Business Marketing Tips for 2017

The end of 2016 is within sight, which means you’re probably starting to plan out your digital marketing strategy for 2017. We’ve learned plenty of lessons this year and as we know, the digital landscape is always evolving. So here are some quick marketing tips that can jumpstart your success in 2017. #1 Using Texts to Follow Up An Unlikely Experiment That’s Working Really Well! – Frank Kern In this awesome, informative video by Frank Kern, he shows you how you can use in...




Top 5 Digital Marketing Trends for 2017 to Get Ready For Now

We’ve seen a lot of advances in the digital marketing industry in 2016, and though the year is not quite over, it’s time to start thinking about how your business will need to shift in 2017 to stay ahead of your competition online. Online marketing requires the foresight to plan ahead, anticipate changes, and jump on trends before your competitors do, so while you don’t need to use all of these trends it’s always good to be aware of their existence. ...




How Anyone Can Use Live Video Broadcasting for Their Business

It’s true that a picture is worth a thousand words, so how many words is a video worth? Answer: Nearly two million per one minute of video. While creating videos for your business is still a huge part of marketing your business, there is a newer, even more engaging type of video content that is taking over – live video broadcasting. Using Live Video for Webinars While not all webinars are filmed in front of a live audience, many webinars create better traction and better engagement w...




Responsive Web Design vs. Mobile Apps – Which Is Right for Your Business?

You might have heard the phrase mobile first recently in regards to optimizing your business’ online presence. The idea behind this is that with people using their smartphones more and more, and sitting down at their computers less often, it is important that you think about how your business is seen on those mobile devices. Essentially, your mobile experience is one of the most important aspects of your digital marketing. However, even if you know that your business needs to adapt to mobi...




Hitting A Moving Target with Text Communication

Texting – it is not a new technology, yet when many business owners are asked if they utilize text message marketing, many will laugh at the premise. Why? With people relying more and more on their mobile phones, doesn’t texting them seem like the ideal way to get their attention and deliver a powerful message in a world where advertising saturates our environment? In some examples, 95 out of 100 customers who have opted in to a text messaging program OPEN and READ mobile messages wi...




3 Reasons to Hire a Professional Video Production Team

If you’ve been thinking about shooting a video for your business , whether it is an ad, introduction video, or a related video for social media, there are many reasons hiring a professional video crew is in your best interest. Here are three of the reasons you should hire a professional video production company to help with your next video project: Save Yourself Time One of the biggest advantages of having a professional team handle your video production is saving yourself time, because yo...




Our #1 Tip For Getting the Most from Your Video Shoots

As a marketing-savvy business owner, you know that video marketing is no longer just a passing phase . Videos are being used to boost sales on landing pages, engage audiences on social media, and even educate buyers on your products or services. With video becoming so valuable to your business, it really is worth taking a look at how a video shoot could fit into your marketing budget. Whether it is a smaller shoot that will be used for a quick product demonstration or social media post, or a lar...




5 Basics to Shooting Great Video for Your Business

Videos are taking over. Videos are now in everything from emails, to landing pages, to social media channels, and even product descriptions on websites. These videos preset a unique way for businesses to stand out from the crowd and attract new customers. But how do you get started shooting video without making something that looks like a high school film project? Here are five basic tips for businesses looking to create and share profession-quality video: 1. Know What You’re Making Differ...




3 Tips for Getting More Online Reviews

Whether it is a physical product, digital product or service, there are places on the Internet to review it. Those reviews can mean a lot for the companies selling those products and services. - 92% of consumers now read online reviews vs. 88% in 2014. That means that what people say about your product or service is having a bigger impact than ever before, and if you have little to no reviews, it’s very likely that you’re losing customers. - 44% of consumers say a review must be writ...




How to Respond to a Bad Online Review

Haters gunna hate… or at least that’s what they say. But when they start leaving negative reviews or comments on sites such as Facebook, Google, Twitter or Yelp, how do you respond? Stay Positive Even if you feel that the negative feedback is unwarranted, replying in a caring, thoughtful and constructive way can turn that negative into a positive experience and show that you’re a genuine business. People look for humanity in businesses, and responding to a negative review can b...




Looking Back at 25 Years of Digital Change

Sales & Marketing Technologies SMT is proud to be celebrating our 25 th anniversary this year and in celebration, wanted to look back at all that has changed in the digital world since we started SMT in 1991. The Beginnings December 20, 1990, Tim Berners-Lee launched the world’s first website, which is still live today . In the following years, many more websites emerged offering users information with bare-bones usability and optimization. As the Internet began to grow with more and m...




3 Tips for Improving Bounce Rate and Conversions

Most people or businesses that track their website’s success have probably heard about their website’s ‘bounce rate’. The bounce rate measures the percentage of visitors who clicked away from your website back to search or to another website after they first landed on a page. When you have a high bounce rate and customers ‘click and go’, search engines begin to look at your content’s quality as questionable and your rankings can suffer. So what can you d...




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