5 Direct Response Strategies That Will Increase Engagement and Sales


September 26, 2017 By

Cheryl Dykstra


Direct response marketing, is designed to evoke an immediate response and encourage potential customers to take a specific action, such as opting in to your email list, being directed to a landing page, calling for more information, or making a purchase.

This type of marketing is highly trackable, uses compelling headlines and copy, targets a specific audience, makes a specific offer, and asks for a response.

The key to using this type of marketing is to not get hung up on the initial interaction. It’s important to continue to follow up at every opportunity.

You get more engagement and further the relationship with every interaction. When you do that, you’ll expand your reach and impact and get more sales at the same time.

So without further ado, here are five direct response strategies you can use to increase engagement and sales that you might be missing out on…

#1 Encourage an Action on EVERY Page of your Website

We mean every page.

From your Homepage to your About Us, every page is an opportunity for engagement.

This doesn’t mean that every page has a call to action (CTA) to purchase or fill out a form. A CTA you might use on a page could be to direct them to a specific page to find out more information, or it could be to download a helpful resource on that topic.

Frank Kern utilizes his About page to ask, very directly, for his audience to read some of his articles and sign up for free trainings if they like them. He lays out a path for them to take right there.

 

#2 Utilize the Sidebar or Breaks on Your Pages to Make Offers

This strategy you might already be familiar with if you’ve been on our blog before.

That’s because SMT utilizes our sidebar to make offers.

 
 

You don’t always need to relate the offer to the particular post or page content, although you certainly could.

The point is to use that prominent space on the page to draw attention to your offer. The visitors who click to download or sign up for a mailing list from this type of offer and go through a funnel would have otherwise just read the article and left without engaging.

#3 Make an Offer with EVERY Interaction

This strategy is very similar to encouraging an action on every page of your website.

Without making it very clear what next step you’d like your audience to make, they’re more likely to take none.

An example for making an offer with every interaction is by including relevant product offers within your confirmation emails or on the Thank You page after purchase.

Amazon does this with their confirmation emails. By suggesting upsells, you have the opportunity to sell more and increase that customer’s total worth.

 

#4 Provide Multiple Ways to Connect

In direct response marketing, you provide multiple response mechanisms.

Often you’ll provide your: 

  • Phone number
  • Email address
  • Physical address
  • URL
  • Fax number

This doesn’t mean you should start confusing visitors by having multiple different offers on a page. It just means that they should have multiple ways to take you up on your offer.

If they’re not quite ready to make a purchase, having a live chat option or giving them a phone number to reach you with any questions could turn leads into buyers.

#5 Gather Contact Info on Your First Interaction

Marketing expert, Dr. Jeffery Lant’s Rule of Seven tells us that “You must contact your buyers a minimum of seven times in an 18-month period for them to remember you.”

However, you can’t connect with potential buyers those seven times if you never gather any information from them. But what if they don’t immediately give up that information?

If visitors fail to fill out a form to capture their information, you can still reach them by utilizing Facebook retargeting pixels. These pixels cookie your traffic and allows you to show remarketing ads to them on Facebook.

Drive that traffic back to your lead magnet and you get another chance to capture their information. Once you have that, you can market to them in their inbox as well as their Facebook News Feed.

Conclusion

These are just a few ways that direct response strategies can get you more engagement and sales for your business.

Remember to think about how you’re directing visitors towards an action or offer on your website and how you plan to continue to follow up with them whether they fill out a form or end up leaving without taking an action.

By seizing every interaction as an opportunity, you have a much better chance of growing your business.

Are you ready to work on growing your business and optimizing your website using these direct response strategies? Call us at (407) 682-2222 for a free strategy session. 

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