What is a Backlink Profile?
Backlinks are crucial for getting your site to rank higher in Google search results, so it’s important to understand how many backlinks your site has and their quality. With the information in your backlink profile, you’ll be able to develop a link building strategy that will increase search ranking positions and conversions. Learn more about backlinks below! Backlink Profile Definition A backlink profile is the collection of links that direct visitors to your site. In addition to th...
Advantages of Outsourcing Your SEO
Getting your website to show up in search engine results for keywords that are relevant to your product or service is crucial for many businesses, but choosing between outsourcing SEO search engine optimization or hiring an in-house employee is less clear cut. In this article, we’ll explain what you need to consider when looking for SEO support and the five advantages of outsourcing SEO to an agency. Factors to Consider As you decide between an SEO agency or an in-house employee, it’...
Which SEO Metrics Should You Track?
Without tracking SEO metrics, you won’t be able to tell if your strategy is working or not and what steps should be taken to get better results. Not only is it important to track SEO metrics, but your data should be accurate to ensure you’re making better-informed decisions. Find out which SEO metrics you should track to improve the efficacy of your strategy. Where to Find SEO Metrics Implementing analytics for your website is essential for tracking SEO metrics. Google Analytics is t...
Google May 2020 Core Update: Key Takeaways to Know
Google is constantly refining its search algorithm, culminating into larger core updates - the most recent one happening in May 2020. According to Google’s official blog : Several times a year, we make significant, broad changes to our search algorithms and systems. We refer to these as core updates. They’re designed to ensure that overall, we’re delivering on our mission to present relevant and authoritative content to searchers. Google's May 2020 core update started rolling o...
5 Tips to Optimize Content for Voice Search
Voice search, which allows users to use a voice command to search the internet, a website, or an app, is gaining in popularity and if you’re not optimizing your content for voice search, you could miss out on a lot of users. According to a report from Voicebot.ai and Voicify, 66.4 million people in the United States - 26.2% of the adult population - own a smart speaker e.g. Google Home, Alexa Echo, Apple Home Pod . Furthermore, Google has reported that 20% of searches are now by voice, par...
When Does Google Update Its Algorithm?
An important activity of search engine optimization SEO is keeping track of Google’s algorithm updates because minor changes today can become major changes tomorrow. That’s not to say that you must change and optimize your website every time Google updates its algorithm but it’s helpful to be aware of what’s going on to ensure your website doesn’t disappear from search engine result pages SERPs . Not every algorithm update will affect your website but a big part of ...
How to Collect More Reviews for Search Engine Optimization
As we’ve discussed in previous local search articles , reviews play an important role in search engine optimization SEO and attracting more customers. Not all reviews, however, are given equal weight by Google because depending on how the review was collected, where it came from, and who wrote it, your business can suffer negative consequences. There are good and bad practices for collecting more reviews. In this article, we’ll show you which practices you should avoid and the step...
A Quick Guide to Search Intent and Optimizing Your Website For It
When it comes to the customer journey online, there are a
few different stages that they go through before making a purchase.
Here are the buying
Awareness: The customer becomes aware
of a problem or need
Interest: They seek out information to
find a solution
Consideration: They evaluate specific
products or services
Purchase: They make a decision on what
Depending on which stage of the buying process that they’re
in, their search quer...
How ‘Position Zero’ in Google Search Impacts Your Website’s Traffic
Is your drop in traffic a true indicator of less visibility in search results? Or is it merely because you’re showing up more prominently? In the past, we’ve talked about Google’s search interface changes and how they impact the overall search results - like our article breaking down how to get in Google’s Answer Box also known as a Featured Snippet or 'Position Zero' . How to Get A Featured Snippet in Google's Answer Box While getting featured can lead to more click-thro...
5 SEO Essentials for 2019
It’s the beginning of another year, which means it’s time to
look at your marketing and see what’s working and what needs to change. You
should ideally evaluate your website and marketing efforts including SEO at
least once a year, so you can stay on top of any changes in your business or in the
Here are five search engine optimization SEO essentials
you’ll need according to today’s top SEO professionals.
1. Understand Your
A Year in Search: Google Search Trends from 2018
2018 has come to a close and Google has released their most popular search trends for the year. This list is a great way to see how search has changed in Google over time – now that the search engine has turned 20 years old. The annual Year in Search is a good reflection on the changing search trends, the latest cultural moments or events that shaped the most popular searches, but also what we can learn from all of these. Here are the most popular search trends of 2018: 1. People searched ...
A Technical SEO Breakdown for Business Owners
There is a deeper, more technical side to search engine
optimization SEO on your website that is just as crucial, if not more , than quality content and
Even if you’re not the one implementing this technical
SEO foundation , it’s still good to have some idea of what is going on in
order to ensure you are getting quality work done on your website.
1. Robots.txt File
If you work with a developer, you may have heard this term
The robots.txt file...
How Does Voice Search Affect Local Businesses?
The current search engine optimization SEO landscape is already tricky for local business. Google Maps trimmed its business listings down from seven to three listings in search, plus with new features that display information directly in search, people no longer need to visit your website to get the information they need – resulting in fewer clicks to your site. Then add in voice search. 2018 has already been a big year for voice search and virtual assistants, with Alexa making its way int...
Why Technical SEO is More Important Than Ever
If you’re familiar with the term search engine optimization SEO , you may know about how titles, meta descriptions and alt tags are a crucial part in getting you more traffic from search engines such as Google. But what you might not know about SEO is that there is another, more technical side that can affect your website. While search engines are getting better at crawling, indexing and understanding information, they’re not perfect. Therefore, it doesn’t really matter how muc...
5 SEO Essentials for Boosting Your Ecommerce Website’s Organic Traffic
When it comes to websites and search engine optimization SEO , ecommerce websites are almost considered a different animal. While many of the fundamentals remain the same, ecommerce websites tend to run into certain issues that traditional websites don’t experience – or at least not as often. Here are five things that are essential to the success of an ecommerce website that is optimizing for search: 1. No Duplicate Content Duplicate content is often an immediate trouble area for eco...
How to Get A Featured Snippet in Google's Answer Box
Google has long been a place people turn to find a solution to their problem or an answer to their question. So it makes sense that the search engine giant took another step out of the equation and created a feature that helps users get their answer even faster. Back in 2015, Google started testing what we now know as the Google Answer Box, which is a featured snippet embedded into the search results. However, it wasn’t until recently that brands have started to utilizing this feature to b...
3 Hidden Factors That Might Be Affecting Your SEO
If you’ve decided to read this article, you probably already have some idea of how important search engine optimization SEO is for your website and your business. Despite a huge growth in social media, a ton of people still use search to find solutions to their problems. In fact, the powerhouse that is Google continues to get over 100 billion searches every month . That’s a lot of searching. This drives home the point that although other avenues of driving traffic are becoming increa...
Google Set to Increase Mobile-Friendly Ranking Signals Again
For those of you who heeded our warning about getting a responsive website back in April 2015, you don’t need to fear. However, if you are still operating with a website that is not mobile-friendly, Google has announced it will be making another shift to strengthen their mobile-friendly ranking signals again; which means your website could drop farther down the mobile search results than ever before solely based on this ranking factor. While the initial data after what most marketers were ...
SEO Starter Kit for New Business Owners
As a new business owner, you may already have your business plan, products and services ready to be released to the world, but you may not have a customer base yet. If you are a business with a physical storefront, your physical location may be your first priority, as it should be. However, after that or perhaps if your business operates solely online, you will need a website in order to drive traffic and attract new customers. Having an aesthetically pleasing website is important, but almost eq...
How Email Can Drive SEO Results for Your Business
While the connection between email and SEO isn’t as cut and dry as some of the other methods of search engine optimization , it can be a very useful tool to keep your audience engaged and directing traffic in a way with which other marketing channels just can’t compete. Google doesn’t crawl your individual emails, nor does the amount of subscribers equate to higher rankings, but here are some ways that email can impact your SEO efforts. 1. Audience Engagement Through Email The ...