Search Engine Optimization

How to Get A Featured Snippet in Google's Answer Box

Google has long been a place people turn to find a solution to their problem or an answer to their question. So it makes sense that the search engine giant took another step out of the equation and created a feature that helps users get their answer even faster. Back in 2015, Google started testing what we now know as the Google Answer Box, which is a featured snippet embedded into the search results. However, it wasn’t until recently that brands have started to utilizing this feature to b...




3 Hidden Factors That Might Be Affecting Your SEO

If you’ve decided to read this article, you probably already have some idea of how important search engine optimization SEO is for your website and your business. Despite a huge growth in social media, a ton of people still use search to find solutions to their problems. In fact, the powerhouse that is Google continues to get over 100 billion searches every month . That’s a lot of searching. This drives home the point that although other avenues of driving traffic are becomin...




Google Set to Increase Mobile-Friendly Ranking Signals Again

For those of you who heeded our warning about getting a responsive website back in April 2015, you don’t need to fear. However, if you are still operating with a website that is not mobile-friendly, Google has announced it will be making another shift to strengthen their mobile-friendly ranking signals again; which means your website could drop farther down the mobile search results than ever before solely based on this ranking factor. While the initial data after what most marketers were ...




SEO Starter Kit for New Business Owners

As a new business owner, you may already have your business plan, products and services ready to be released to the world, but you may not have a customer base yet. If you are a business with a physical storefront, your physical location may be your first priority, as it should be. However, after that or perhaps if your business operates solely online, you will need a website in order to drive traffic and attract new customers. Having an aesthetically pleasing website is important, but almost eq...




How Email Can Drive SEO Results for Your Business

While the connection between email and SEO isn’t as cut and dry as some of the other methods of search engine optimization , it can be a very useful tool to keep your audience engaged and directing traffic in a way with which other marketing channels just can’t compete. Google doesn’t crawl your individual emails, nor does the amount of subscribers equate to higher rankings, but here are some ways that email can impact your SEO efforts. 1. Audience Engagement Through Ema...




Never Forget These 5 Key SEO Principles

Search engines such as Google and Bing are constantly changing and growing. Within the past 4 years, Google has released algorithm updates such as Penguin, Panda and Pigeon. While it is important to stay updated with the ever-evolving world of algorithms, you should never forget these five search engine optimization SEO basic principles. 1. SEO is not done in one shot. Though basic SEO should be established on your website early, your website should never remain stagnant for long periods of time...




Should I Rebrand My Website?

There is a lot to consider when deciding if rebranding your website is the right move. Some businesses bought exact match or partial match domains in the past, such as FlowersAndVases.com, and they are starting to rethink those choices in favor for more brandable website URLs to better match their social media and content marketing efforts. The website FlowersAndVases.com doesn’t stand out at all; it could be any flower shop. Whereas a URL that corresponds with a more definitive business n...




What’s Trending in SEO: Long-tail Keyword Optimization

In the early days of search engine optimization SEO people relied on using short phrases or words to find what they were looking for. As the Internet has evolved and websites offer more and more, people and search engines have changed and are relying on longer search queries to find what they’re looking for. For instance, ‘red dress’ might become ‘red strapless cocktail dress’. This change in search habits changes the way that Internet marketers implement SEO on a w...




3 Tips to Make Your Blog Posts More SEO-Friendly

Writing an SEO-friendly blog post starts with the ability to write for your audience. Creating an easy to read and digest blog post will improve important factors that help with your SEO efforts for your website, such as Session Duration and your site’s Bounce Rate. It is also much more likely that your content will be shared if people actually read it and enjoy it, which helps increase your website’s reach. Creating fresh, quality content for your website is becoming increasingly im...




How to Use Your SEO Content to Create a Content Marketing Strategy

Does your company have a SEO strategy? Then you should already be creating excellent content that adds value for your customers. But did you know that you could take this existing content and gain even further reach and help with your sales conversion beyond your website by using a content marketing strategy? As we have expressed in our previous article on how SEO has changed , SEO now requires fresh, high quality content to be successful thanks to the Google algorithm Panda update. What this do...




Choosing the Right Orlando SEO Company for You

Whether you’re the CEO of your company, or you’ve been tasked with finding the right Digital marketing company for the company you work for, it can be a daunting task to sift through the pages and pages of SEO firms in your area. As an Digital marketing company ourselves, we hear too many horror stories from people walking through our door about bad service and unfulfilled promises. That’s why we made this list of some good and bad things to watch for when searching for an SEO ...




How SEO has Changed… and Continues to Change

The Internet has evolved in many ways over the past few years. As Google’s algorithm sophistication has increased, so have the tactics used for SEO, probably for the best. Search engine optimization used to be considered a unique knowledge of how to manipulate Google’s search rankings with secret, sly tricks that only a select few possessed. Since then, the SEO industry has evolved. It is now a multifaceted online marketing discipline that no longer relies on these sneaky tricks and ...




5 Things to Measure on Your Website

Don’t let the analytics of your website scare you! Though these metrics may mean nothing to you now, they should mean everything to you if you want to start tracking the success of your site. Thankfully, you don’t need expensive software to do this; you just need to know what to look for in your Google Analytics . So let’s dive into these analytics to pull out some of the most important metrics: 1. Sessions Formerly known as Visits A session is defined as a group of interaction...




Say Goodbye to the Yahoo Directory

Its time has come. Once a staple of the Internet, the Google of its time, the Yahoo Directory is coming to a close. Yahoo announced the news today that they will be closing the Yahoo Directory after a 20-year stint. The directory, which before the dawn of Google was a hand-compiled list of websites organized into topics, is being sent off with a meager goodbye. Yahoo’s post says this: Yahoo was started nearly 20 years ago as a directory of websites that helped users explore the I...




Google Introduces Structured Snippets as Part of Search Results

Earlier this month it was discovered that Google had begun testing a form of knowledge graph data in the search result snippets. Google is now referring to this added information as Structured Snippets . These structured snippets have been released under many different types of searches. Everything from comic book heroes, popular events, company profiles, and product specifics can have snippet information added through the collaboration between Google Research and the Web Search team. Here are s...




How to Boost Your SEO Tactics for Free

Search Engine Optimization SEO doesn’t require a huge budget for small businesses and startups but it does require a major time investment. With Google algorithm updates like Panda, Penguin and others, you need to constantly be on the look out for what will throw off your organic rankings next. If done well, DIY SEO tactics can still have great results. Here are some things that you can do to better your SEO for free: 1. Consistently Maintain a Blog Maintaining an active blog filled with u...




What Is Panda 4.0? What You Should Know.

Since we specialize in digital marketing and SEO, hearing that Google is releasing a new update is something we don’t take lightly. Whenever Google makes changes, they shape our marketing strategies and what we do for our clients. Recently, Google updated their well-known Panda update which was known around the world as Panda 4.0. As of today, Panda 4.0 is the largest algorithm update in 2014 and we’re here to tell you all about it. Panda 4.0 began rolling out on May 20 th . Accordin...




What Happens When You Combine A CRM, Video, SMT, And A Group of Prospects?

Answer: You get an advanced form of Video Sales & Marketing Technology SMT is always looking for unique ways to reach and create a significant and lasting impression on target prospects. The latest product we have developed is a video marketing system VMS . The VMS was developed to send out targeted video emails to anyone in a Customer/Prospect database. That doesn't sound that complicated, however, there is more to it. What makes our system unique is that you can send a series of videos to ...




Will Link Building Remain Important in 2014?

In a recent article from Search Engine Land, speculation was given about the importance of links in 2014. With updates from Google like Hummingbird , many companies are concentrating on social platforms instead of on links and other typical Search Engine Optimization SEO practices. While it is true that links may, in the future, be unimportant in Google’s algorithms, it is important not to forgo links entirely. Link building can be used to build relationships with other quality websites. B...




Why Do You Need Unique Meta Descriptions?

Google’s own Matt Cutts posted a video yesterday discussing the importance of unique meta descriptions. For those of you who are unfamiliar with meta descriptions, these are HTML attributes that provide concise explanations of the content on pages. Think of a recent Google search you have done. Underneath the web link on each result is a sentence or two, giving you a taste of what you will find on the website. These sentences are the meta description. IMAGE: Google Meta descriptions can ei...




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