Which SEO Metrics Should You Track?

seo metrics blog graphic by sales & marketing technologies

August 4, 2020

Without tracking SEO metrics, you won’t be able to tell if your strategy is working or not and what steps should be taken to get better results. Not only is it important to track SEO metrics, but your data should be accurate to ensure you’re making better-informed decisions.
Find out which SEO metrics you should track to improve the efficacy of your strategy.

Where to Find SEO Metrics

Implementing analytics for your website is essential for tracking SEO metrics. Google Analytics is the most popular since it’s free and provides a wealth of data. If you're not sure if your site has Google Analytics, here's how to check. There is also a variety of free and paid analytics services on the market if you want more data.

SEO Metrics to Track

Whichever analytics service you use, there are certain SEO metrics you should track to determine how well your strategy is performing. Here are three metrics, in particular, you should regularly check.

Organic Traffic

Organic search traffic is a crucial metric because it reveals if people are finding you on Google. A steady increase in organic traffic is a sign that your SEO strategy is working.

Organic Conversions

A conversion is when a visitor takes an action on your site like a purchase, form submission, etc. While it’s important to increase organic traffic, it doesn’t mean much if visitors aren’t converting. Additionally, the organic conversions metric is key to determining a return on your SEO investment.

Keyword Rankings

The keyword ranking metric allows you to see where your site is positioned in search results for target keywords. When it ranks in top positions for target keywords related to your product or service, it’s more likely that people will visit your site.

Important Engagement Metrics

As we mentioned in organic conversions, it’s not enough to have people visiting your site - you need them to engage with it to reap benefits like more sales or leads. Here are three engagement metrics you should track to see if your SEO strategy is truly effective.

Bounce Rate

A ‘bounce’ is when a visitor only views one page and leaves. A bounce rate ranges from 0-100%, so if a page’s bounce rate is 75%, it means that 75% of visitors left that page without viewing another one. A high bounce rate typically isn’t good because it can mean you’re targeting the wrong keyword or the content is low-quality.

Average Time on Site

The average duration of time that visitors spent on your site. Visitors that spend time on your site are more likely to make a conversion which is why it’s crucial to have high-quality content to increase engagement.

Pages Per Session

The average number of pages viewed during a session on your site. More pages per session indicate that visitors are exploring your site, which increases the likelihood of making a conversion.

Improve Metrics with SEO Services

Tracking SEO metrics is imperative for monitoring progress and achieving SEO success, especially in light of changing external factors like algorithm updates, new competitors, market changes, etc. If you’re not tracking SEO metrics, you’re missing out on discovering opportunities and threats for your business website.
Sales & Marketing Technologies is a digital marketing agency in the Orlando, Florida area that provides SEO strategy and content services that move metrics in the right direction.
Call 407.682.2222 or contact us below for a free 30-minute SEO strategy session!

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