Social Media Marketing

How to Capture More Leads with Facebook’s Lead Generation Ads

Updated 4/25/17 These days, people expect to be able to do almost anything and everything from their phones. Historically, mobile phones were great for discovering new things or doing research on a business, but it was difficult to capture leads via mobile. Facebook’s lead generation ads or lead ads were Facebook’s solution to that problem. For the user, Facebook’s lead generation ads are a quick and privacy-safe way to sign up to receive information from businesses, like newsl...




The Top 5 Reasons Your Facebook Ad Didn’t Work

We’ve worked with many clients in the past who have told us that Facebook ads didn’t work for them. The explanations why they didn’t range from – our audience isn’t on Facebook to they are a B2B company to we don’t have enough ‘likes’. These explanations may sound logical, however, they are probably not the real reasons. The truth about Facebook ads is they need to be executed properly in order to be effective. Creating generic ads for untargeted...




15 Social Media Usage Stats That Will Blow Your Mind

If you don’t think your customers are reachable via social media, think again. These social media usage stats will blow your mind. If you can’t see opportunity in these numbers, you need to call Sales & Marketing Technologies immediately so we can show you. You can’t afford to be left behind. 1. 22% of the world’s total population uses Facebook. 2. Facebook continues to be the most widely used social media platform, with 79% of American Internet users. 3. Instagram co...




Facebook’s Big Algorithm Update and How It Affects Your Company

We knew it was bound to happen again… Facebook has made yet another change to their algorithm that will severely impact the way your posts will appear in your fans’ Newsfeeds. Facebook made an announcement on June 29, 2016 that the platform will limit the posts in News Feeds from other Facebook pages and instead prioritize posts from users’ families and friends. So what does this mean for businesses using the social media giant as a way to get extra reach and referral traffic? ...




How Offline Marketing Strategy Can Influence Your Social Media

Did you know that having employees volunteer hours at a local fundraiser could elevate your search rankings and generate 5-star reviews of your business? Did you know that attending trade shows and conferences could create brand authority online? If you ask any savvy marketer, they'll tell you that your company’s offline activities can have a positive effect on your social media and web presence in general. Community Involvement and Social Media Doing good in your community or outside of i...




5 Ways to Boost Facebook Engagement

For a long time, brands and businesses were able to post to Facebook and easily reach their target audience and fans organically without using paid ads . That all changed in 2013 when Facebook’s algorithm changed to feature business pages’ posts significantly less organically. With this shift, Facebook went from a huge traffic generator and branding tool, to a pay-to-play model platform. Battling Against Lower Organic Reach Despite the algorithm change that dictated what is shown in ...




Remarketing Facebook Ads – Targeting Interested Audiences

In the past, we’ve talked about how the power of Facebook’s advertising capabilities can successfully bring in new leads to your business. [ Click here: How Ultra-Targeted Facebook Ads Bring You New Leads ] In addition to the extensive targeting options available through the advertising channel, Facebook also has the ability to reach people who have already visited your website or landing pages. You do this by installing the Facebook pixel found in your Ads Manager on Facebook on...




The Differences Between LinkedIn and Facebook for Business

One of the first questions when planning a marketing campaign is where does my target audience congregate? The answer to this question will usually help determine what social network you should use for marketing. Unfortunately, there are times when it is not 100% clear which network is the best to use for marketing. For those times, a basic understanding of the two networks can help. Let’s take the two social media network powerhouses – LinkedIn and Facebook: and highlight what some ...




Running Facebook Flash Sales to Boost Customer Acquisition

Facebook Flash Sales are an excellent tactic when you’re looking to acquire new customers at break even or better. It is important to remember that these types of sales aren’t necessarily meant to make a huge profit; it is about acquiring new customers. Think of it as a Groupon offer or a Black Friday sale. You create an offer at such a discount that it’s nearly impossible for customers to say no. Don’t run these sales every week. This would start to train your customers ...




How to Build a Community Around Your Business

Building a community around your business can be challenging, but the payoffs can be astounding. Research has shown that customers in communities spend 19% more than customers who aren’t in communities. ­ That’s a big jump. One of the most challenging parts of building a community is getting people to notice, and then actually participate in what you do there. There is a lot of effort that goes into building a community around your brand. It’s creating content, being prese...




How Ultra-Targeted Facebook Ads Bring You New Leads

With the expansive targeting options now offered by Facebook, it is nearly impossible not to find your perfect target market using Facebook advertising. Are you a dentist? Wedding planner? Auto dealer? Fitness guru? Florist? Your ideal audience is waiting on Facebook . Need more convincing? Check out these targeting examples. Want to attract people who are looking to plan a wedding? Show your wedding planning services to the people most likely searching for your business, newly engaged wo...




What is Periscope and How Are Businesses Using It?

Periscope is a live steaming video app that came out earlier this year with the support of its parent company, Twitter. Plenty of people took notice of the new app; some called it yet another flavor of the month social app. But others of us dove in and discovered what marketers could use the new technology for. Periscope boasts over 10,000,000 users, more than that many individual posts, and impressions of well over 100 billion as of August 19, 2015 according to Salesforce. It’s been a few...




Personal Branding: Facebook Profile or Page…. or Both?

Deciding to market yourself on Facebook is a pretty big commitment. It will require page upkeep, regular posting and in some cases, the ability to navigate Facebook advertising. Thankfully, the advantages of using Facebook to market yourself are just as high. But once you’ve decided that Facebook is right for you, you need to determine whether to move forward using a Facebook Profile, which most people on Facebook operate under, or a Facebook Page. This article isn’t whether to have ...




3 Common Facebook for Business Mistakes

If you haven’t realized the power of social media in scaling your business, you are missing out on incredible potential for company growth. In the last year, there was almost $15 billion spent on Facebook ads, 30 million business pages, and 1.49 billion monthly active users. Facebook has one of the highest influences on the social marketing space currently, and by ignoring its possibilities, you are limiting the amount of success your online marketing can have. The critical thing to rememb...




What Are Dark Facebook Posts and How Can You Use Them?

Do you have several different audience segments that you’d like to target on Facebook? Then dark Facebook posts might be your solution. Dark posts, also known as unpublished posts, are a great way to tailor different messages to various audiences that don’t have much in common without posting multiple messages to your page timeline. Dark Posts vs. Targeted Posts Dark posts are not the same as targeted posts, though they have a lot in common. They both allow you to promote posts to sp...




Advertising on Twitter: What You Need to Know

Twitter has come a long way in the past few years in terms of their advertising options. Although it’s still not as detailed as Facebook or LinkedIn advertising, it is able to create an impact for businesses that utilize their ads. Promoted Tweets Promoted tweets are one of the options that Twitter created for their advertising. This tactic is used to gain visibility for specific tweets that you send out. When using this type of promotion, people who are searching for keywords associated w...




3 Tips for Your Small Business to Rule Facebook

You may by worried that your small business cannot compete with the big brands on Facebook, but there are plenty of reasons you should still be part of the Facebook community. With over 1.3 billion active users , Facebook should not be ignored. Here are our three tips for making the most out of it for your small business: 1. Let Your Fans Inspire You Thinking of running a new special? Wondering if people wish you were open earlier or later? Wanting to see which event your fans are the most inter...




Facebook Like-Gating Ends: What That Means For You

The plug has been pulled on Facebook’s policy for Like-gating campaigns. Started on November 5, 2014 Facebook no longer allows company or brand pages to offer rewards, gated apps, or app content based on whether that person has Liked their page or not. The reasoning behind this change was to encourage people to Like pages based on whether they were truly interested in the company offering the rewards and not solely Liking the page to gain access to the content or prices. Some people clai...




Does Social Media Marketing Really Work?

Brands and marketers alike have constantly questioned the effectiveness of social media marketing in their overall marketing strategies. While a Gallup poll report states, A clear majority of Americans say social media have no effect at all on their purchasing decisions, there are a few factors that discredit this statement and prove that social media marketing can, in fact, have a positive outcome in your marketing strategy. Here are a few factors to remember: 1. Perspective The Gallup poll sho...




What is Facebook Paper?

In an age of technology and ever changing social media platforms, there’s one that seems to keep leading the pack. Facebook has been on the cutting edge of social media since it’s creation and it keeps pushing forward in hopes to make things easier for the users. The problem is that with all the updates, new users, ads and everything else that rolls into our daily interface, things can get a little cluttered. This is where Facebook Paper comes into play. Straying away from the normal...




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