12 Ways to Maximize Social Media Engagement
Getting better engagement on your social media posts plays an important role in building a successful online presence that drives business growth. But it takes more than setting up your profile and posting every now and then to stand out from the crowd. You need a well-rounded strategy to increase engagement and see a real impact from your efforts. Explore these tips and best practices that can help you maximize your reach and engagement on social networks, such as Facebook, LinkedIn, Instagram,...
TikTok Marketing Tactics to Consider (Even If You're Not on There)
Are you looking to build an audience on TikTok? With over 1 billion monthly active users, TikTok has quickly become one of the most popular social media platforms. To tap into this huge user base, marketers need to understand the platform and its unique features. TikTok is a video-sharing social media platform that has gained tremendous traction with teens and young adults around the world. The platform offers creative opportunities for marketers to reach audiences in new and exciting ways. It a...
The Top 5 Reasons Your Facebook Ad Didn’t Work
We’ve worked with many clients in the past who have told us that Facebook ads didn’t work for them. The explanations why they didn’t range from "our audience isn’t on Facebook" to "we don’t have enough likes." These explanations may sound logical, however, they're probably not the real reasons. The truth about Facebook ads is you need a strategy in order for them to be effective. Creating generic ads for untargeted audiences won't produce results. Facebook is a grea...
7 Fall Social Media Marketing Tactics
The days will soon be getting shorter and cooler, meaning autumn will be in full swing. Planning for this new season is important since there are many marketing opportunities at your fingertips. How can you speak to your audience during this time of year and build your brand? Let’s look at these seven social media marketing tactics for fall, and what you can do with them. 1. Start of a New School Year With school starting for children and adults alike, incorporating back-to-school language...
7 Ways to Boost Instagram Engagement
Social media marketing can be a tricky game, especially on Instagram. The algorithm seems to change at a whim, and what once brought in the clicks, likes, and comments may now be getting crickets. So how can you turn the tide in your favor? Here are some simple but effective ways to boost your engagement on Instagram. Consistently Post The last thing you want is for your brand to be out of sight, out of mind. Consistent posting is vital since it secures your reliability and relevance. One to two...
5 Tips to Get the Most From Your Facebook Business Page
More than 58% of online users are active on
Facebook every month. With all of those active users, you would probably assume there are many, many
Facebook business pages — and you’d be correct. As of 2021, there are more than 200 million businesses , mostly small businesses, around the world using Facebook's free tools .
As a business owner, that's a lot of noise to compete with
on Facebook, in addition to the posts from friends and family that
dominate your audience's organic n...
Social Media Tools to Improve Your Results
The growth of social media over the years has involved a lot of new tools and platforms cropping up as well. For each new social network, it feels like there are a dozen or more sites and apps that are meant to help in some way. This can both be exciting, and a little bit daunting. We wanted to share some social media tools that can help improve your results, from scheduling content to analyzing metrics and everything in-between. Sprout Social There are quite a few social media scheduling tools ...
Social Commerce: Boosting Sales on Social Platforms
Customers have more ways to buy products than ever before, and one of the newest channels is social commerce. Before, social media’s role in the buying process was to direct users to websites to complete the purchase. Now, brands can leverage social commerce to capture sales seamlessly. Learn more about social commerce and the benefits it offers so you can supercharge your online sales! Social Commerce Definition Social commerce is the process of selling products directly through social me...
New TikTok Ad Features Encourage Interaction
TikTok advertising is a newcomer in social media marketing , but the video-based app is giving other networks a run for their money by launching several interactive ad formats to attract advertisers. Combined with relatively low competition and a young user demographic, TikTok’s new ad products are sure to bring in brands that are curious to test the interactive features. Learn more about the ad formats to see how your business can leverage TikTok advertising! New TikTok Products for Adver...
8 Social Media Engagement KPIs You Should Be Tracking
It’s important to track ‘key performance indicators’ KPIs for your social media marketing so you can see what content captures attention and identify opportunities to increase engagement. If your audience isn’t interacting with your brand on social media, then your strategy needs to change so you’re not wasting resources. Start tracking these eight social media KPIs to better understand what’s working and what needs improvement: 1. Link clicks Clicks don’...
Best Types of TikTok Content for Brands
TikTok offers brands the opportunity to connect with younger audiences while enjoying relatively few business competitors present on the social network. If you’re considering adding TikTok marketing to your social media strategy , it’s important to understand the types of content that perform best on the platform. Learn more about TikTok and content ideas to see successful results! What is TikTok? TikTok is a video-based social media app that allows users to create and share 15-secon...
Clubhouse Launches New Android App
Back in February, we explained the new social media app, Clubhouse , that’s available only on iOS devices — until now! That’s right, Android users around the world will be able to join the conversation. Here’s what you need to know about Clubhouse and what to expect with the Android app so you can take advantage of its networking possibilities. How the Clubhouse App Works Clubhouse is an audio-based social media app where users can chat in real-time with each other by joi...
5 Steps for Reaching Your Social Media Target Audience
An important component of crafting a social media marketing strategy is reaching your target audience. If you’re not providing your target audience with content that’s relevant to them, it’ll be harder to attract followers and drive engagement. However, in order to reach and grow your target audience, it’s crucial that you do research to set up your social media strategy for success. Here are five steps for reaching your audience to make your social media marketing more e...
Meet Clubhouse, The New Audio-Based Social Media App
You’ve probably heard of Clubhouse by now, but what is the new social media app really about? Whether you’re a digital marketer or entrepreneur, Clubhouse can offer several benefits for networking and learning, that is...if you’re able to join. There are several things that make the Clubhouse app different from other social media platforms like Facebook, Twitter, Instagram, Snapchat, and TikTok. Let’s take a closer look! Everything to Know About the Clubhouse App It seems...
How Apple's Privacy Changes Will Impact Facebook Ads
In June 2020, Apple announced at its annual Worldwide Developers Conference WWDC privacy changes that will impact data sharing across iOS. Apple has stated it believes that privacy is a fundamental human right which is the reason behind the privacy changes. Here’s what you need to know about Apple’s new privacy policies and how it will impact Facebook Ads.
What Are Apple’s New Privacy Changes?
The first privacy change will require App Store product pages to feature a new pr...
Increasing Employee Involvement in Social Media Marketing
Many businesses these days understand the value of social media marketing , but one area that they often don’t take advantage of enough is employee advocacy. Getting employees more involved in social media marketing offers a lot of value like increasing brand engagement, winning new customers, and recruiting talent. However, your employees first have to understand social media, why it’s useful, and how they can help so your business may benefit from their involvement. 7 Tips to Inspi...
Instagram Marketing Essentials for Businesses
Instagram is a power player in the social media marketing world, reporting over 1 billion monthly active accounts . With such a large and active user base, many businesses use Instagram marketing to increase brand awareness, attract engaged traffic, and more. It’s not enough, however, to simply have an Instagram business profile - you must set it up properly and have a strategy to achieve your goals. Learn more about Instagram marketing essentials so your business will be able to get a hig...
New LinkedIn Features Promote Community Support
With networking moving more online than ever before, LinkedIn is an effective social media platform for providing and finding professional support. On June 30, 2020, LinkedIn Official Blog announced new features to make it easier to give and get help .
Wherever you’re at in your career or business, the new LinkedIn features have something for everyone. Let’s take a closer look!
Finding New Opportunities
If you’re searching for a new opportunity, LinkedIn allows you ...
How to Accurately Measure Social Media Engagement
Accurately measuring social media engagement is crucial because you need to know if your message or content is resonating with your audience. There’s little benefit to having thousands of followers if they ignore your posts - it’s better to have an engaged small audience than vice versa. Additionally, engagement affects how many people will even see your post because social networks like Facebook, Instagram, and Twitter see engagement as a sign of quality and popularity. See how to a...
Pinterest Reveals Top Holiday Search Trends for 2019
As the leading social network for saving and discovery information through images, GIFs, and videos, Pinterest is a hot online destination for holiday inspiration. According to Pinterest’s 2019 holiday report , users started searching for holiday inspiration as early as June for things like decor, recipes, outfits, gift ideas, and more. Pinterest also reports that searches for "Christmas inspiration" are up 220% globally! See what’s trending on Pinterest this holiday season to see ho...