Social Media Marketing

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New TikTok Ad Features Encourage Interaction

TikTok advertising is a newcomer in social media marketing , but the video-based app is giving other networks a run for their money by launching several interactive ad formats to attract advertisers. Combined with relatively low competition and a young user demographic, TikTok’s new ad products are sure to bring in brands that are curious to test the interactive features. Learn more about the ad formats to see how your business can leverage TikTok advertising! New TikTok Products for Adver...




8 Social Media Engagement KPIs You Should Be Tracking

It’s important to track ‘key performance indicators’ KPIs for your social media marketing so you can see what content captures attention and identify opportunities to increase engagement. If your audience isn’t interacting with your brand on social media, then your strategy needs to change so you’re not wasting resources. Start tracking these eight social media KPIs to better understand what’s working and what needs improvement: 1. Link clicks Clicks don’...




Best Types of TikTok Content for Brands

TikTok offers brands the opportunity to connect with younger audiences while enjoying relatively few business competitors present on the social network. If you’re considering adding TikTok marketing to your social media strategy , it’s important to understand the types of content that perform best on the platform. Learn more about TikTok and content ideas to see successful results! What is TikTok? TikTok is a video-based social media app that allows users to create and share 15-secon...




Clubhouse Launches New Android App

Back in February, we explained the new social media app, Clubhouse , that’s available only on iOS devices — until now! That’s right, Android users around the world will be able to join the conversation. Here’s what you need to know about Clubhouse and what to expect with the Android app so you can take advantage of its networking possibilities. How the Clubhouse App Works Clubhouse is an audio-based social media app where users can chat in real-time with each other by joi...




5 Steps for Reaching Your Social Media Target Audience

An important component of crafting a social media marketing strategy is reaching your target audience. If you’re not providing your target audience with content that’s relevant to them, it’ll be harder to attract followers and drive engagement. However, in order to reach and grow your target audience, it’s crucial that you do research to set up your social media strategy for success. Here are five steps for reaching your audience to make your social media marketing more e...




Meet Clubhouse, The New Audio-Based Social Media App

You’ve probably heard of Clubhouse by now, but what is the new social media app really about? Whether you’re a digital marketer or entrepreneur, Clubhouse can offer several benefits for networking and learning, that is...if you’re able to join. There are several things that make the Clubhouse app different from other social media platforms like Facebook, Twitter, Instagram, Snapchat, and TikTok. Let’s take a closer look! Everything to Know About the Clubhouse App It seems...




How Apple's Privacy Changes Will Impact Facebook Ads

In June 2020, Apple announced at its annual Worldwide Developers Conference WWDC privacy changes that will impact data sharing across iOS. Apple has stated it believes that privacy is a fundamental human right which is the reason behind the privacy changes. Here’s what you need to know about Apple’s new privacy policies and how it will impact Facebook Ads. What Are Apple’s New Privacy Changes? The first privacy change will require App Store product pages to feature a new pr...




Increasing Employee Involvement in Social Media Marketing

Many businesses these days understand the value of social media marketing , but one area that they often don’t take advantage of enough is employee advocacy. Getting employees more involved in social media marketing offers a lot of value like increasing brand engagement, winning new customers, and recruiting talent. However, your employees first have to understand social media, why it’s useful, and how they can help so your business may benefit from their involvement. 7 Tips to Inspi...




Instagram Marketing Essentials for Businesses

Instagram is a power player in the social media marketing world, reporting over 1 billion monthly active accounts . With such a large and active user base, many businesses use Instagram marketing to increase brand awareness, attract engaged traffic, and more. It’s not enough, however, to simply have an Instagram business profile - you must set it up properly and have a strategy to achieve your goals. Learn more about Instagram marketing essentials so your business will be able to get a hig...




New LinkedIn Features Promote Community Support

With networking moving more online than ever before, LinkedIn is an effective social media platform for providing and finding professional support. On June 30, 2020, LinkedIn Official Blog announced new features to make it easier to give and get help . Wherever you’re at in your career or business, the new LinkedIn features have something for everyone. Let’s take a closer look! Finding New Opportunities If you’re searching for a new opportunity, LinkedIn allows you ...




How to Accurately Measure Social Media Engagement

Accurately measuring social media engagement is crucial because you need to know if your message or content is resonating with your audience. There’s little benefit to having thousands of followers if they ignore your posts - it’s better to have an engaged small audience than vice versa. Additionally, engagement affects how many people will even see your post because social networks like Facebook, Instagram, and Twitter see engagement as a sign of quality and popularity. See how to a...




Pinterest Reveals Top Holiday Search Trends for 2019

As the leading social network for saving and discovery information through images, GIFs, and videos, Pinterest is a hot online destination for holiday inspiration. According to Pinterest’s 2019 holiday report , users started searching for holiday inspiration as early as June for things like decor, recipes, outfits, gift ideas, and more. Pinterest also reports that searches for "Christmas inspiration" are up 220% globally! See what’s trending on Pinterest this holiday season to see ho...




Is It Possible to Get LinkedIn Leads Without Advertising?

Paid advertising is an effective way to get LinkedIn leads but if you don’t have the budget or a boss who sees that value in it yet, you can still identify and nurture leads organically on LinkedIn by getting a little creative and making a plan. See how LinkedIn can act as a sales funnel and several steps you can take to develop and nurture leads through LinkedIn, all without paying for ads. How LinkedIn Can Fit Into Your Sales Funnel LinkedIn has the potential to be a lead generating mach...




Top 5 Ways to Share Links on Instagram

Sharing links on Instagram can be a little tricky since it doesn’t allow clickable links in post captions or comments, however, there are other ways you can drive followers to your content. Check out our top five ways to share links on Instagram so you can increase traffic to your website and promote offers more effectively. 1. Add a Link to Your Bio The simplest way to share a clickable link on Instagram is in your profile’s bio. You can use the profile bio link for your websi...




4 Social Media Stats You Shouldn’t Ignore

When you create and share content on social media , it should align and support your marketing goals, however, misinformation and unrealistic expectations often undermine efforts to achieve those goals. The good news is that like other types of internet marketing, businesses have access to a wealth of social media data that they can use to reassess their strategy and make necessary changes. Check out these four social media stats from a recent study by The Sprout Social you shouldn’t ignor...




5 Tips to Get the Most From Your Facebook Business Page

More than 20% of the world’s population is active on Facebook every month. With all of those active users, you would probably assume there are many, many Facebook business pages – and you’d be correct. In fact, as of May 2018 there were more than 80 million Facebook business pages. As a business owner, that is a lot of noise to compete with on Facebook in addition to the photos and updates from friends and family that dominates the organic newsfeed of your audience. ...




Is Facebook the New Local Search Engine?

Facebook started allowing Business Pages on their social media platform back in 2007, but it didn’t necessarily help with the discoverability of your business at that time. It wasn’t until 2014 that they launched their new and improved version of the Places directory and local business search became a focal point for Facebook as a way to compete with Foursquare and Yelp - which kicked off a new way to search for businesses on the platform. Are you utilizing your Facebook Bu...




Facebook to Add New Relevancy Metrics for Ads – How This Helps Your Campaigns

A few years ago, Facebook introduced the Relevance Score as an attempt to ‘grade’ your ads on how relevant they are to your target audience. Unfortunately, it was not always clear exactly how this scoring system worked and it left many users confused on how to improve their scores, which was a pretty big deal considering these scores seemed to have some impact on the performance of your Facebook ads. Now Facebook is rolling out a new system to show advertisers how their ads are perfo...




The Differences Between LinkedIn and Facebook for Business

Updated: 3/12/19 One of the first questions you should ask yourself when planning any marketing campaign is, Where does my target audience congregate? The answer to this question will usually help determine which platform you should use for marketing whether that’s a social media platform or not . Unfortunately, there are times when it is not 100% clear which platform is the best to use for marketing. For those times, a basic understanding of the available options can help. In t...




Facebook Describes How Its Search Results Work

Google has long provided some insights into how their search rankings are determined, but Facebook has been another story. Now with the company taking steps to be more transparent, they’ve released a short explainer video with new details about how their search results work. Within the less than 2-minute long video, they crammed in a lot of information. Here’s what it revealed. How Does Facebook Search Work? Rather than based on various performance and quality efforts like Google, Fa...




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