How to (Better) Understand Your Social Media Audience
Understanding your social media audience is crucial for developing an effective strategy that connects with your followers. And these days, leveraging advanced tools while staying attuned to evolving consumer behaviors can significantly boost this understanding. Here are some key considerations when adapting your social media strategy to your audience's wants and needs. Utilize Advanced Social Media Analytics Tools Today's social media analytics platforms offer in-depth insights that let you...
Leveraging Video Content Outside of TikTok for Brand Growth
With TikTok's future in the air, it's important to consider how you can continue making video content that not only resonates with your audience but reaches them where they migrate as well. This platform may have dominated short-form video content in recent years, but you can craft the right video marketing strategy on other social media sites to enhance your reach, visibility, and conversions. Let's look at what to consider while pivoting away from TikTok. Why Video Content Matters Video...
Social Media Engagement KPIs You Should Be Tracking
You can't improve what you don't track. With ‘key performance indicators’ KPIs, you can get a 360-degree view of your social media marketing and identify opportunities to reach, engage, and convert your target audience. Here are 15 engagement KPIs you should be tracking, from basic to higher level, to help you assess the impact of your brand’s presence on social platforms: 1. Reach and Impressions Reach refers to how many unique users have seen your content, while...
How to Accurately Measure Social Media Engagement
Monitoring social media engagement is crucial for determining whether your message or content resonates with your audience. Not only does tracking gauge effectiveness, but it also informs strategic decisions for future campaigns. Additionally, engagement affects how many people will even see your post because social networks like Facebook, Instagram, TikTok, and X formerly Twitter see engagement as a sign of quality and popularity. See how to accurately measure social media engagement so you...
Proven Strategies to Increase Social Media Reach and Engagement
In the fast-paced world of social media marketing, businesses are always trying to figure out how to increase reach and engagement. Creating a dynamic and effective social media plan that accomplishes these goals requires research and careful consideration. Here are proven strategies that can accelerate your social media reach and grow an engaged following! Define Your Target Audience It's crucial to first identify and understand your target audience. In addition to basic demographics, delve...
How to Create Engaging Social Media Content
With nearly five billion social media users worldwide, it’s important to focus your marketing efforts where they’ll not only be seen but also be advantageous. But creating the right social media content is more important than churning out just anything. You want to utilize this tool to connect with your audience, build your brand’s presence, and drive traffic to your business. Here are some ways to generate engagement with your content and boost your social media presence...
Instagram Marketing Essentials for Businesses
Instagram is a power player in the social media marketing world, reporting over 2 billion monthly active users. With such a large and active user base, many businesses use Instagram marketing to increase brand awareness, attract customers, and more. However, it's not enough to simply have an Instagram business profile — you must set it up properly and have a strategy to reach your goals. Apply these Instagram marketing essentials to generate a higher ROI for your business! 13 Instagram...
12 Ways to Maximize Social Media Engagement
Getting better engagement on your social media posts plays an important role in building a successful online presence that drives business growth. But it takes more than setting up your profile and posting every now and then to stand out from the crowd. You need a well-rounded strategy to increase engagement and see a real impact from your efforts. Explore these tips and best practices that can help you maximize your reach and engagement on social networks, such as Facebook, LinkedIn...
TikTok Marketing Tactics to Consider (Even If You're Not on There)
Are you looking to build an audience on TikTok? With over 1 billion monthly active users, TikTok has quickly become one of the most popular social media platforms. To tap into this huge user base, marketers need to understand the platform and its unique features. TikTok is a video-sharing social media platform that has gained tremendous traction with teens and young adults around the world. The platform offers creative opportunities for marketers to reach audiences in new and exciting ways. It...
The Top 5 Reasons Your Facebook Ad Didn’t Work
We’ve worked with many clients in the past who have told us that Facebook ads didn’t work for them. The explanations why they didn’t range from "our audience isn’t on Facebook" to "we don’t have enough likes." These explanations may sound logical, however, they're probably not the real reasons. The truth about Facebook ads is you need a strategy in order for them to be effective. Creating generic ads for untargeted audiences won't produce results. Facebook is a...
7 Fall Social Media Marketing Tactics
The days will soon be getting shorter and cooler, meaning autumn will be in full swing. Planning for this new season is important since there are many marketing opportunities at your fingertips. How can you speak to your audience during this time of year and build your brand? Let’s look at these seven social media marketing tactics for fall, and what you can do with them. 1. Start of a New School Year With school starting for children and adults alike, incorporating back-to-school...
7 Ways to Boost Instagram Engagement
Social media marketing can be a tricky game, especially on Instagram. The algorithm seems to change at a whim, and what once brought in the clicks, likes, and comments may now be getting crickets. So how can you turn the tide in your favor? Here are some simple but effective ways to boost your engagement on Instagram. Consistently Post The last thing you want is for your brand to be out of sight, out of mind. Consistent posting is vital since it secures your reliability and relevance. One to...
5 Tips to Get the Most From Your Facebook Business Page
More than 58% of online users are active on
Facebook every month. With all of those active users, you would probably assume there are many, many
Facebook business pages — and you’d be correct. As of 2021, there are more than 200 million businesses, mostly small businesses, around the world using Facebook's free tools.
As a business owner, that's a lot of noise to compete with
on Facebook, in addition to the posts from friends and family that
dominate your audience's organic...
Social Media Tools to Improve Your Results
The growth of social media over the years has involved a lot of new tools and platforms cropping up as well. For each new social network, it feels like there are a dozen or more sites and apps that are meant to help in some way. This can both be exciting, and a little bit daunting. We wanted to share some social media tools that can help improve your results, from scheduling content to analyzing metrics and everything in-between. Sprout Social There are quite a few social media scheduling...
Social Commerce: Boosting Sales on Social Platforms
Customers have more ways to buy products than ever before, and one of the newest channels is social commerce. Before, social media’s role in the buying process was to direct users to websites to complete the purchase. Now, brands can leverage social commerce to capture sales seamlessly.
Learn more about social commerce and the benefits it offers so you can supercharge your online sales!
Social Commerce Definition
Social commerce is the process of selling products directly...
New TikTok Ad Features Encourage Interaction
TikTok advertising is a newcomer in social media marketing, but the video-based app is giving other networks a run for their money by launching several interactive ad formats to attract advertisers. Combined with relatively low competition and a young user demographic, TikTok’s new ad products are sure to bring in brands that are curious to test the interactive features. Learn more about the ad formats to see how your business can leverage TikTok advertising! New TikTok Products for...
Best Types of TikTok Content for Brands
TikTok's short-form, engaging video format offers unique opportunities for businesses to reach and connect with their audience while showcasing their products, services, and brand personality. If you’re considering adding TikTok marketing to your social media strategy, it’s important to understand the types of content that perform best on the platform. Learn more about TikTok and content ideas to see successful results! What is TikTok? TikTok is a video-based social media app that...
Clubhouse Launches New Android App
Back in February, we explained the new social media app, Clubhouse, that’s available only on iOS devices — until now! That’s right, Android users around the world will be able to join the conversation. Here’s what you need to know about Clubhouse and what to expect with the Android app so you can take advantage of its networking possibilities. How the Clubhouse App Works Clubhouse is an audio-based social media app where users can chat in real-time with each other by...
Meet Clubhouse, The New Audio-Based Social Media App
You’ve probably heard of Clubhouse by now, but what is the new social media app really about? Whether you’re a digital marketer or entrepreneur, Clubhouse can offer several benefits for networking and learning, that is...if you’re able to join. There are several things that make the Clubhouse app different from other social media platforms like Facebook, Twitter, Instagram, Snapchat, and TikTok. Let’s take a closer look! Everything to Know About the Clubhouse App It...
How Apple's Privacy Changes Will Impact Facebook Ads
In June 2020, Apple announced at its annual Worldwide Developers Conference WWDC privacy changes that will impact data sharing across iOS. Apple has stated it believes that privacy is a fundamental human right which is the reason behind the privacy changes. Here’s what you need to know about Apple’s new privacy policies and how it will impact Facebook Ads.
What Are Apple’s New Privacy Changes?
The first privacy change will require App Store product pages to feature a new...