5 Tips to Get the Most From Your Facebook Business Page
More than 20% of the world’s population is active on
Facebook every month.
With all of those active users, you would probably assume there are many, many
Facebook business pages – and you’d be correct. In fact, as of May 2018 there
were more than 80 million Facebook business pages.
As a business owner, that is a lot of noise to compete with
on Facebook in addition to the photos and updates from friends and family that
dominates the organic newsfeed of your audience.
Is Facebook the New Local Search Engine?
Facebook started allowing Business Pages on their social media platform back in 2007, but it didn’t necessarily help with the discoverability of your business at that time. It wasn’t until 2014 that they launched their new and improved version of the Places directory and local business search became a focal point for Facebook as a way to compete with Foursquare and Yelp - which kicked off a new way to search for businesses on the platform. Are you utilizing your Facebook Business Pag...
Facebook to Add New Relevancy Metrics for Ads – How This Helps Your Campaigns
A few years ago, Facebook introduced the Relevance Score as an attempt to ‘grade’ your ads on how relevant they are to your target audience. Unfortunately, it was not always clear exactly how this scoring system worked and it left many users confused on how to improve their scores, which was a pretty big deal considering these scores seemed to have some impact on the performance of your Facebook ads. Now Facebook is rolling out a new system to show advertisers how their ads are perfo...
The Differences Between LinkedIn and Facebook for Business
Updated: 3/12/19 One of the first questions you should ask yourself when planning any marketing campaign is, Where does my target audience congregate? The answer to this question will usually help determine which platform you should use for marketing whether that’s a social media platform or not . Unfortunately, there are times when it is not 100% clear which platform is the best to use for marketing. For those times, a basic understanding of the available options can help. In this article...
Facebook Describes How Its Search Results Work
Google has long provided some insights into how their search rankings are determined, but Facebook has been another story. Now with the company taking steps to be more transparent, they’ve released a short explainer video with new details about how their search results work. Within the less than 2-minute long video, they crammed in a lot of information. Here’s what it revealed. How Does Facebook Search Work? Rather than based on various performance and quality efforts like Google, Fa...
Why Your Local Business Needs Social Media Marketing
Social media is huge . Statista reports that the number of Facebook users in the U.S. as of October 2018 had reached a whopping 204 million users. However, many local business owners are still on the fence on joining Facebook and other relevant social media platforms . Some think that these platforms are just for peer-to-peer socializing; and while that does occur the majority of the time, there and some very good reasons to engage with social media as a business. There are many ways that your b...
Top Social Media Marketing Trends for 2019
Social media marketing often needs to adapt frequently in
order to keep up with the latest trends in the social media landscape – but
this article is not just fleeting information.
Even with all of the changes that this year brought to the
social media; it also brought us some great insights that we can take with us
into 2019, regardless of the platform.
Here’s a closer look at the key trends of the year and how
they will affect your 2019 social media marketing tactics…...
Now You Can Join Facebook Groups as Your Business Page
We’ve previously talked about how beneficial a Facebook Group can be in building a community around your brand and interacting with your target audience – not only by joining them but owning your own. Well an exciting new feature has recently been introduced to Facebook Groups – the ability to participate in these communities as your business ! This new development is great news for businesses that want to participate in community building, but don’t have a singular publi...
How to Use Instagram Hashtags to Increase Visibility for Your Business
There are countless hashtags that your business could use on Instagram, so how do you know which ones to use to get the best results? In this article, you’ll learn how to use hashtags in order to gain visibility and get the best results from your Instagram posts. Building an Effective Hashtag Strategy The basic idea of any social media platform is to connect with your audience. With Instagram in particular, one way to connect with a larger audience than just your followers is through the u...
LinkedIn Revamps Their Group Experience to Compete with Facebook
LinkedIn has been a powerhouse for professional development and B2B communication for years, but they’ve never been able to fully master how to connect people within Groups. In 2015, the company split off an updated version of Groups into its own standalone app – a move that caused the Groups platform to turn into somewhat of a ghost town. Even though LinkedIn as a whole continued to grow and gain new features, the Groups app seemingly got left behind. In February of this year Linked...
The Basics of Influencer Disclosure Guidelines
Influencer marketing is a hybrid of old and new marketing tools. Essentially it takes the idea of a celebrity endorsement and merges it into a new, modern social media space. But it’s not only celebrities who are influencers these days. In fact, they can be almost anyone because it’s not how well known they are to the general public that matters, it’s how influential they are within your audience. An influencer can be a popular fashion photographer on Instagram, or a well-read ...
Facebook Ad Targeting Removes Third Party Data Options
Back in 2013, Facebook launched partnerships with major data providers including Datalogix, Epsilon, Acxiom, and BlueKai. This allowed advertisers to target existing and potential customers using detailed third party data. This type of targeting included everything from someone being a homeowner to being a soda drinker. However, things have changed… In July, Facebook announced the removal of Partners categories from its advertising interface; setting an end date of August 15, 2018 for digi...
Has Ad Transparency Gone Too Far? Facebook Starts Showing All Ads That Businesses Are Running
You may have noticed a new section to Facebook pages recently – Info & Ads. This new section added by Facebook is another addition to continuing its transparency efforts regarding Pages and ads . In this new section, you’ll be able to find all the ads that a Page has run across Facebook, Instagram and Messenger, as well as Facebook’s partner networks. This means that anyone can go to your Page and see all of the ads you’ve run, whether or not they are part of the orig...
LinkedIn Introduces Video Advertising
Video continues to be on the rise – both in usage and as a marketing tool. In fact, according to Tubular Insights , The number of people watching videos online only continues to grow, with video predicted to make up to 80% of all global traffic by 2019 . LinkedIn has decided to join the other social media giants like Facebook, Instagram, Twitter and Snapchat in the video advertising space. Their new video sponsored content option are placed in the LinkedIn news feed as a standalone post. T...
How to Legally Use Images for Social Media Marketing
Before we start getting into the nitty gritty of this
article, we’ll start by saying that Sales & Marketing Technologies is not a
law office and can’t give you legal advice. However , here a few
things you might want to know to keep yourself out of hot water.
Many businesses these days are taking up social media
marketing on their own.
While it’s very important to have your business on the
social channels that make sense for your industry and particu...
How to Use Facebook Groups to Help Market Your Business
There are hundreds of millions of Facebook groups. From car enthusiast groups like Miata Club 27,964 members to entrepreneurial support groups like Women Helping Women Entrepreneurs 37,406 members to buy and sell groups like Orlando Online Yard Sale 53, 184 members , Facebook groups are used for many different purposes, but they all have the ability to create a community around their topics. These groups are a new frontier for business owners looking to build and manage a community around their ...
How to Use Instagram to Sell Services
Selling products on Instagram tends to come more naturally
for business owners. You can take photos or videos of your products and there
is a more direct correlation to sales. When it comes to selling services using
Instagram, business owners often need a little help getting on the right track.
Instagram is a very powerful social media network, and can
be a great addition to your marketing strategy if it makes sense for your
target market and if it’s done well.
5 Tips for Using Instagram to Sell Products
Instagram has positioned themselves as one of the top photo-sharing social networks since it launched in 2010. Once another social media giant – Facebook – acquired it in 2012, it became even more accessible for business owners and marketers to utilize the platform for promoting products. If you’re wondering how to get started selling your products on Instagram, this article will give you a few tips for making the most of your Instagram images and descriptions in order to sell ...
Facebook to Start Demoting Posts That Use “Engagement Bait”
Facebook is switching up its algorithm once again, and this time it’s going to start lowering the reach for posts that use engagement bait. According to Facebook, Engagement bait is a tactic to create Facebook posts that goad people into interacting, through likes, shares, comments, and other actions, in order to artificially boost engagement and get greater reach on News Feed. Here are a few examples of engagement bait… React Baiting Facebook's example of react baiting is a post tha...
Facebook Introduces a Website Chat Plugin for Businesses
In a news release made on November 7, 2017, Facebook announced that its newest Messenger Platform 2.2 would offer new and exciting features that work to build engagement with customers. Facebook Customer Chat Plugin Release One of the most exciting features released in this update is the ability to extend your Facebook Messenger experience to your business’ website. With customer chat plugin, people can chat with businesses on their websites and in Messenger across web, mobile or tablet an...