Social Media Marketing

Why Are Google Reviews Important for Orlando Law Offices?

It was reported in 2012 that nearly two-thirds of the people looking to hire an attorney used the Internet as part of their search. As a result, it makes sense to put your law office in the best position to attract these potential clients to your website. There are many ways to enhance your visibility online but one of the biggest determining factors when searching for any product or service is word of mouth and personal reviews. Google reviews are an important component of a strong legal web pr...




For Orlando Lawyers, Are Facebook Ads Worth It?

Are Facebook Ads Worth It? Absolutely! Depending on your practice area, Facebook ads can be extremely useful in reaching potential customers. Facebook allows for advertisers to narrow down where their ads will appear within their targeted Internet community. In November of 2013, I met with a personal injury attorney who was interested in boosting his practice’s new clients for motorcycle accident related injury. In the past he had tried billboard and Yellow Page ads. However, he noted both...




Is YouTube a Good Idea for an Attorney?

YouTube has grown leaps and bounds beyond the days of piano playing cats and singing dogs. More than 1 billion unique visitors go to YouTube each month. In fact, over 6 billion hours of video are watched each month on YouTube. The number of people subscribing daily is up more than 3x since last year. What can this mean for an attorney? People are going to YouTube everyday to learn and educate themselves on a multitude of topics. Whether it’s researching the pros/cons of filing bankruptcy, ...




How to Build Business Relationships with Social Media This Valentine's Day

Valentine’s Day is fast approaching. At Sales & Marketing Technologies, we’re taking this holiday as a cue to examine relationships – specifically, how we can help our clients build meaningful relationships with their audiences. Creating a meaningful online relationship can often lead to increased business. It can also help create branding your audience can trust. So, how do you create such a relationship? 1. Spend time listening to your audience. Relationships are all abou...




Are You Integrating Social Media with your SEO?

According to a study from Ascend2, 50% of companies that are struggling with their Search Engine Optimization SEO are not properly integrating social media marketing into their Digital marketing strategies. How can you help boost your social media and SEO integration? H ere are a few easy steps: Make tagging and bookmarking easy for your users Include a social media bar to allow your users to share your site or articles on Facebook, Twitter, Pinterest and others easily. The easier it is to share...




Facebook Graph Search Updates

Facebook recently announced that it will be allowing users to search posts and status updates within its graph search. What does this mean for your search? Now, you will be able to ask questions like: • Posts I have commented on • My posts from the last year • Posts by my friends this month • Posts from my friends about [a television show, movie, event, etc.] And receive detailed results, including both posts and status updates from you and your friends. So how can you us...




How the Recent Crackdown on Fake Reviews Affects You

The New York Attorney General’s office is cracking down on fake reviews in an investigation nicknamed Operation Clean Turf. Nineteen companies have agreed to stop writing fake reviews, and are now also responsible for paying a total of $350,000 in fines, with each companies’ fine ranging from $2,500 to almost $100,000. To learn more about the specifics behind this case, visit the New York Attorney General’s website . How can you get real reviews for your business? There are som...




Facebook Punishes Pages Without Engaging Content

Just last month, we posted about the Facebook algorithm used on newsfeeds, and how it affects the content that you see. Already, there are new changes to your newsfeed. Now, Facebook is punishing pages that constantly post memes instead of new and engaging content. This update aims to drive more traffic to reputable Pages and deter spammers, giving more visibility to content that is timely, relevant and sharable. Facebook has previously made similar algorithm changes, causing much speculatio...




Algorithm Updates on Facebook Newsfeed

Facebook is at it again - a recent update has been made to Facebook’s Newsfeed algorithm, making it more difficult for your business to reach its fan base. According to Facebook, the goal of users’ Newsfeeds is to deliver the right content at the right time, so that they see the stories that are the most important to them. Based on their research, there are upwards of 1,500 potential stories a person could see every time they log on Facebook - from people they are friends with, peopl...




Facebook Launches New Hashtags

You’ve seen people use hashtags on your Facebook newsfeed before, but did you know that they will now be functional? This week, Facebook introduced clickable hashtags to its site platform. These hashtags will function similarly to other social networks’ hashtags, including Twitter, Tumblr, Pinterest or Instagram. According to Facebook’s Newsroom , the introduction of clickable hashtags on Facebook will allow users to add context to a post or indicate that it is part of a larger...




Best Practices While Updating Your LinkedIn Business Page

Article Updated: Feb. 2015 Having a LinkedIn page for your business may seem like a superfluous social media gimmick but there are many reasons why having a page is essential for your business. There are over 3 million companies on LinkedIn in 148 different industries. Not only do they spread brand visibility, but they also build and sustain a community around your products and services. According to an article from Hootsuite , LinkedIn users are 8x more likely to engage with your brand, 3x more...




Facebook Introduces Graph Search

Facebook is continuing to stay on top of innovations, recently rolling out a test of its new Graph Search capability. Graph search will be an excellent tool for many businesses that utilize Facebook, as it allows your company to analyze and act on new information about your customers that you previously did not have access to. First and foremost, you’ll want to turn on Facebook Graph Search – you can do so by signing up here: https://www.facebook.com/about/graphsearch Once you have s...




Facebook Offers Gifting Opportunities

Facebook has been rolling out a lot of new updates recently, such as Graph Search . Facebook has also been eying your status updates for gifting opportunities. What does this mean? Facebook has already been offering the Give a Gift option for people’s birthdays, where you have the option of purchasing your friends a real life gift on their birthday – for example, if you are wishing a friend that has Liked Starbucks on Facebook a happy birthday, Facebook might suggest you purchase the...




Optimizing Your Facebook Fan Pages

The optimization of Facebook fan pages has been a point of great debate on many SEO and social media blogs, as different experts argue the best ways to get your fan page noticed. Despite the conflicting ideas, there are some basic ways that you can optimize your Facebook fan pages SEO. Name Your Business Page First and foremost, you need to pick the best name for your Facebook fan page. Google puts the most importance or weight on the first word of your fan page title, so you want to make sure t...




New Communities on Google+

A recent addition to the Google+ platform is Communities. This latest feature integrates with other features such as Google+ Hangouts to allow you to gather members in either public or private communities to hold discussions. Google’s official blog touts the new Google+ Communities as a great opportunity for its users to reconnect with loved ones during the holiday season. Google+ aims to make these new communities as accessible for sharing as communities in real life are, allowing people ...




Growing Your Email List with Twitter

Email marketing, when done correctly, can be beneficial to your business. Whether it is a monthly newsletter that you send out on a regular basis, or the occasional coupon, unless you have many people opting in to the email list, it will not be very beneficial. One way you can grow your email list is by turning to social media . Some easy ways you can use Twitter to help grow you email marketing lists include: Linking Your Twitter Bio to an Opt-In Page Most Twitter users realize they should incl...




Are You Properly Using Pinterest for your Business?

We’ve told you before that Pinterest can be a great marketing tool for your company. But are you using it properly? There are a few ways that you can use Pinterest in order to attract customers to your site and make conversions. Think About Your Ideal Client Think about what kind of visual content would attract them - would it be a photo of a beautiful beach for a timeshare company, or an infographic about the current job market for a job placement company? The photo attached to your pin i...




Instagram Launches Web Profiles

We already know that Instagram was bought out months ago for a high price by the people at Facebook. Up until this week, Instagram remained a mobile-device based application. But now, Instagram is slowly rolling out web profiles to its users. These profiles look shockingly like the Timeline we are already familiar with on Facebook profiles. With a cover photo of rotating photos from the users Instagram feed, it is slightly different than the static cover photo offered on Facebook currently. Thes...




Online Social Media Security Tips

One of the biggest things people worry about is their online security. It can be scary – with the amount of personal information we are putting on the internet through social media sites, we often wonder who is able to access everything. Some people’s minds have been eased, as according to Mashable , Facebook recently announced that deleted photos will now also be removed from their servers previously, even after the photo had been deleted, they could be accessed by entering the phot...




How to Utilize Facebook Lists

Facebook lists aren’t new, but many people do not realize the many ways they can utilize them. Normally, if people utilize Facebook lists, they are using them to manage their privacy settings – making lists to decide who can see what items on your page. But now that Facebook has launched the subscribe feature, lists can be used for a variety of different social media marketing and social networking purposes to help separate out business, entertainment, and friends feeds from one anot...




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