LinkedIn's New Targeting Options Help You Zero in on Audiences
Earlier this year, LinkedIn announced a new feature being launched, called Matched Audiences, that would help business owners narrow down their targeting immensely. Matched Audiences began rolling out new categories for targeting including: Website Retargeting Account Targeting Contact Targeting Senior product manager Eva Chau said that Matched Audiences is now available for all LinkedIn advertising products including Sponsored Content, Sponsored InMail and other native ad formats. With the addi...
How to Boost Sales with Facebook Messenger & Chatbots
Marketing has changed a lot since its infancy. It used to be one message for the masses. Nowadays, people are looking for more of a personalized experience. So how do you individually market to people on a mass scale? Before we dive into the answer, we wanted to highlight two tools people are using and then we’ll give you an example. One tool businesses have started using to talk directly with the people they are marketing to is Facebook Messenger . The reason this is working so well is be...
Top 10 Recent Social Media Updates You Need to Know (Especially #3 and #8)
If you’re operating or marketing a business, whether it’s B2C or B2B, in 2017, you probably utilize at least one social media platform for your business . Facebook, Twitter, Instagram, LinkedIn are just a few of the social platforms you could be utilizing – and honestly, it is difficult to stay ahead of the changes that occur within these platforms as they update and add new features. That’s why we’ve rounded up 10 of the most important updates you should know about...
How to Capture More Leads with Facebook’s Lead Generation Ads
Updated 4/25/17 These days, people expect to be able to do almost anything and everything from their phones. Historically, mobile phones were great for discovering new things or doing research on a business, but it was difficult to capture leads via mobile. Facebook’s lead generation ads or lead ads were Facebook’s solution to that problem. For the user, Facebook’s lead generation ads are a quick and privacy-safe way to sign up to receive information from businesses, like newsl...
The Top 5 Reasons Your Facebook Ad Didn’t Work
We’ve worked with many clients in the past who have told us
that Facebook ads didn’t work for them. The explanations why they didn’t range
from – our audience isn’t on Facebook to they are a B2B company to we don’t
have enough ‘likes’.
These explanations may sound logical, however, they are probably
not the real reasons. The truth about Facebook ads is they need to be executed
properly in order to be effective. Creating generic ads for untargeted...
15 Social Media Usage Stats That Will Blow Your Mind
If you don’t think your customers are reachable via social media, think again. These social media usage stats will blow your mind. If you can’t see opportunity in these numbers, you need to call Sales & Marketing Technologies immediately so we can show you. You can’t afford to be left behind. 1. 22% of the world’s total population uses Facebook. 2. Facebook continues to be the most widely used social media platform, with 79% of American Internet users. 3. Instagram co...
Facebook’s Big Algorithm Update and How It Affects Your Company
We knew it was bound to happen again… Facebook has made yet another change to their algorithm that will severely impact the way your posts will appear in your fans’ Newsfeeds. Facebook made an announcement on June 29, 2016 that the platform will limit the posts in News Feeds from other Facebook pages and instead prioritize posts from users’ families and friends. So what does this mean for businesses using the social media giant as a way to get extra reach and referral traffic? ...
How Offline Marketing Strategy Can Influence Your Social Media
Did you know that having employees volunteer hours at a local fundraiser could elevate your search rankings and generate 5-star reviews of your business? Did you know that attending trade shows and conferences could create brand authority online? If you ask any savvy marketer, they'll tell you that your company’s offline activities can have a positive effect on your social media and web presence in general. Community Involvement and Social Media Doing good in your community or outside of i...
5 Ways to Boost Facebook Engagement
For a long time, brands and businesses were able to post to Facebook and easily reach their target audience and fans organically without using paid ads . That all changed in 2013 when Facebook’s algorithm changed to feature business pages’ posts significantly less organically. With this shift, Facebook went from a huge traffic generator and branding tool, to a pay-to-play model platform. Battling Against Lower Organic Reach Despite the algorithm change that dictated what is shown in ...
Remarketing Facebook Ads – Targeting Interested Audiences
the past, we’ve talked about how the power of Facebook’s advertising
capabilities can successfully bring in new leads to your business. [ Click here: How
Ultra-Targeted Facebook Ads Bring You New Leads ]
addition to the extensive targeting options available through the advertising
channel, Facebook also has the ability to reach people who have already visited
your website or landing pages. You do this by installing the Facebook pixel
found in your Ads Manager on Facebook on...
Running Facebook Flash Sales to Boost Customer Acquisition
Facebook Flash Sales are an excellent tactic when you’re looking to acquire new customers at break even or better. It is important to remember that these types of sales aren’t necessarily meant to make a huge profit; it is about acquiring new customers. Think of it as a Groupon offer or a Black Friday sale. You create an offer at such a discount that it’s nearly impossible for customers to say no. Don’t run these sales every week. This would start to train your customers ...
How to Build a Community Around Your Business
Building a community around your business can be challenging, but the payoffs can be astounding. Research has shown that customers in communities spend 19% more than customers who aren’t in communities. That’s a big jump. One of the most challenging parts of building a community is getting people to notice, and then actually participate in what you do there. There is a lot of effort that goes into building a community around your brand. It’s creating content, being prese...
How Ultra-Targeted Facebook Ads Bring You New Leads
With the expansive targeting options now offered by Facebook,
it is nearly impossible not to find your perfect target market using Facebook
Are you a dentist? Wedding planner? Auto dealer? Fitness
Your ideal audience is waiting on Facebook . Need more
convincing? Check out these targeting examples.
Want to attract people who are looking to plan a wedding?
Show your wedding planning services to the people most likely searching for
your business, newly engaged wo...
What is Periscope and How Are Businesses Using It?
Periscope is a live steaming video app that came out earlier this year with the support of its parent company, Twitter. Plenty of people took notice of the new app; some called it yet another flavor of the month social app. But others of us dove in and discovered what marketers could use the new technology for. Periscope boasts over 10,000,000 users, more than that many individual posts, and impressions of well over 100 billion as of August 19, 2015 according to Salesforce. It’s been a few...
Personal Branding: Facebook Profile or Page…. or Both?
Deciding to market yourself on Facebook is a pretty big commitment. It will require page upkeep, regular posting and in some cases, the ability to navigate Facebook advertising. Thankfully, the advantages of using Facebook to market yourself are just as high. But once you’ve decided that Facebook is right for you, you need to determine whether to move forward using a Facebook Profile, which most people on Facebook operate under, or a Facebook Page. This article isn’t whether to have ...
3 Common Facebook for Business Mistakes
If you haven’t realized the power of social media in scaling your business, you are missing out on incredible potential for company growth. In the last year, there was almost $15 billion spent on Facebook ads, 30 million business pages, and 1.49 billion monthly active users. Facebook has one of the highest influences on the social marketing space currently, and by ignoring its possibilities, you are limiting the amount of success your online marketing can have. The critical thing to rememb...
What Are Dark Facebook Posts and How Can You Use Them?
Do you have several different audience segments that you’d like to target on Facebook? Then dark Facebook posts might be your solution. Dark posts, also known as unpublished posts, are a great way to tailor different messages to various audiences that don’t have much in common without posting multiple messages to your page timeline. Dark Posts vs. Targeted Posts Dark posts are not the same as targeted posts, though they have a lot in common. They both allow you to promote posts to sp...
Advertising on Twitter: What You Need to Know
Twitter has come a long way in the past few years in terms of their advertising options. Although it’s still not as detailed as Facebook or LinkedIn advertising, it is able to create an impact for businesses that utilize their ads. Promoted Tweets Promoted tweets are one of the options that Twitter created for their advertising. This tactic is used to gain visibility for specific tweets that you send out. When using this type of promotion, people who are searching for keywords associated w...
3 Tips for Your Small Business to Rule Facebook
You may by worried that your small business cannot compete with the big brands on Facebook, but there are plenty of reasons you should still be part of the Facebook community. With over 1.3 billion active users , Facebook should not be ignored. Here are our three tips for making the most out of it for your small business: 1. Let Your Fans Inspire You Thinking of running a new special? Wondering if people wish you were open earlier or later? Wanting to see which event your fans are the most inter...
Facebook Like-Gating Ends: What That Means For You
The plug has been pulled on Facebook’s policy for
Like-gating campaigns. Started on November 5, 2014 Facebook no longer allows company or brand pages to offer rewards, gated apps, or app content based
on whether that person has Liked their page or not. The reasoning behind this
change was to encourage people to Like pages based on whether they were truly
interested in the company offering the rewards and not solely Liking the page
to gain access to the content or prices.
Some people clai...