LinkedIn Revamps Their Group Experience to Compete with Facebook
LinkedIn has been a powerhouse for professional development and B2B communication for years, but they’ve never been able to fully master how to connect people within Groups. In 2015, the company split off an updated version of Groups into its own standalone app – a move that caused the Groups platform to turn into somewhat of a ghost town. Even though LinkedIn as a whole continued to grow and gain new features, the Groups app seemingly got left behind. In February of this year Linked...
The Basics of Influencer Disclosure Guidelines
Influencer marketing is a hybrid of old and new marketing tools. Essentially it takes the idea of a celebrity endorsement and merges it into a new, modern social media space. But it’s not only celebrities who are influencers these days. In fact, they can be almost anyone because it’s not how well known they are to the general public that matters, it’s how influential they are within your audience. An influencer can be a popular fashion photographer on Instagram, or a well-read ...
Facebook Ad Targeting Removes Third Party Data Options
Back in 2013, Facebook launched partnerships with major data providers including Datalogix, Epsilon, Acxiom, and BlueKai. This allowed advertisers to target existing and potential customers using detailed third party data. This type of targeting included everything from someone being a homeowner to being a soda drinker. However, things have changed… In July, Facebook announced the removal of Partners categories from its advertising interface; setting an end date of August 15, 2018 for digi...
Has Ad Transparency Gone Too Far? Facebook Starts Showing All Ads That Businesses Are Running
You may have noticed a new section to Facebook pages recently – Info & Ads. This new section added by Facebook is another addition to continuing its transparency efforts regarding Pages and ads . In this new section, you’ll be able to find all the ads that a Page has run across Facebook, Instagram and Messenger, as well as Facebook’s partner networks. This means that anyone can go to your Page and see all of the ads you’ve run, whether or not they are part of the orig...
LinkedIn Introduces Video Advertising
Video continues to be on the rise – both in usage and as a marketing tool. In fact, according to Tubular Insights , The number of people watching videos online only continues to grow, with video predicted to make up to 80% of all global traffic by 2019 . LinkedIn has decided to join the other social media giants like Facebook, Instagram, Twitter and Snapchat in the video advertising space. Their new video sponsored content option are placed in the LinkedIn news feed as a standalone post. T...
How to Legally Use Images for Social Media Marketing
Before we start getting into the nitty gritty of this
article, we’ll start by saying that Sales & Marketing Technologies is not a
law office and can’t give you legal advice. However , here a few
things you might want to know to keep yourself out of hot water.
Many businesses these days are taking up social media
marketing on their own.
While it’s very important to have your business on the
social channels that make sense for your industry and particu...
How to Use Facebook Groups to Help Market Your Business
There are hundreds of millions of Facebook groups. From car enthusiast groups like Miata Club 27,964 members to entrepreneurial support groups like Women Helping Women Entrepreneurs 37,406 members to buy and sell groups like Orlando Online Yard Sale 53, 184 members , Facebook groups are used for many different purposes, but they all have the ability to create a community around their topics. These groups are a new frontier for business owners looking to build and manage a community around their ...
How to Use Instagram to Sell Services
Selling products on Instagram tends to come more naturally
for business owners. You can take photos or videos of your products and there
is a more direct correlation to sales. When it comes to selling services using
Instagram, business owners often need a little help getting on the right track.
Instagram is a very powerful social media network, and can
be a great addition to your marketing strategy if it makes sense for your
target market and if it’s done well.
5 Tips for Using Instagram to Sell Products
Instagram has positioned themselves as one of the top photo-sharing social networks since it launched in 2010. Once another social media giant – Facebook – acquired it in 2012, it became even more accessible for business owners and marketers to utilize the platform for promoting products. If you’re wondering how to get started selling your products on Instagram, this article will give you a few tips for making the most of your Instagram images and descriptions in order to sell ...
Facebook to Start Demoting Posts That Use “Engagement Bait”
Facebook is switching up its algorithm once again, and this time it’s going to start lowering the reach for posts that use engagement bait. According to Facebook, Engagement bait is a tactic to create Facebook posts that goad people into interacting, through likes, shares, comments, and other actions, in order to artificially boost engagement and get greater reach on News Feed. Here are a few examples of engagement bait… React Baiting Facebook's example of react baiting is a post tha...
Facebook Introduces a Website Chat Plugin for Businesses
In a news release made on November 7, 2017, Facebook announced that its newest Messenger Platform 2.2 would offer new and exciting features that work to build engagement with customers. Facebook Customer Chat Plugin Release One of the most exciting features released in this update is the ability to extend your Facebook Messenger experience to your business’ website. With customer chat plugin, people can chat with businesses on their websites and in Messenger across web, mobile or tablet an...
3 Different Facebook Advertising Options for Different Budgets
If you’ve never tried Facebook advertising for your
business, you’re not alone. There are plenty of business owners who are worried
about making the leap into social media advertising.
However, Facebook advertising is one of the easiest ways to
jumpstart your paid advertising strategy . With nearly 79% of Americans who use
the internet engaging with Facebook in some capacity, it’s a great platform to
utilize for advertising.
Thankfully, Facebook has many different ad t...
LinkedIn's New Targeting Options Help You Zero in on Audiences
Earlier this year, LinkedIn announced a new feature being launched, called Matched Audiences, that would help business owners narrow down their targeting immensely. Matched Audiences began rolling out new categories for targeting including: Website Retargeting Account Targeting Contact Targeting Senior product manager Eva Chau said that Matched Audiences is now available for all LinkedIn advertising products including Sponsored Content, Sponsored InMail and other native ad formats. With the addi...
How to Boost Sales with Facebook Messenger & Chatbots
Marketing has changed a lot since its infancy. It used to be one message for the masses. Nowadays, people are looking for more of a personalized experience. So how do you individually market to people on a mass scale? Before we dive into the answer, we wanted to highlight two tools people are using and then we’ll give you an example. One tool businesses have started using to talk directly with the people they are marketing to is Facebook Messenger . The reason this is working so well is be...
Top 10 Recent Social Media Updates You Need to Know (Especially #3 and #8)
If you’re operating or marketing a business, whether it’s B2C or B2B, in 2017, you probably utilize at least one social media platform for your business . Facebook, Twitter, Instagram, LinkedIn are just a few of the social platforms you could be utilizing – and honestly, it is difficult to stay ahead of the changes that occur within these platforms as they update and add new features. That’s why we’ve rounded up 10 of the most important updates you should know about...
How to Capture More Leads with Facebook’s Lead Generation Ads
Updated 4/25/17 These days, people expect to be able to do almost anything and everything from their phones. Historically, mobile phones were great for discovering new things or doing research on a business, but it was difficult to capture leads via mobile. Facebook’s lead generation ads or lead ads were Facebook’s solution to that problem. For the user, Facebook’s lead generation ads are a quick and privacy-safe way to sign up to receive information from businesses, like newsl...
The Top 5 Reasons Your Facebook Ad Didn’t Work
We’ve worked with many clients in the past who have told us
that Facebook ads didn’t work for them. The explanations why they didn’t range
from – our audience isn’t on Facebook to they are a B2B company to we don’t
have enough ‘likes’.
These explanations may sound logical, however, they are probably
not the real reasons. The truth about Facebook ads is they need to be executed
properly in order to be effective. Creating generic ads for untargeted...
15 Social Media Usage Stats That Will Blow Your Mind
If you don’t think your customers are reachable via social media, think again. These social media usage stats will blow your mind. If you can’t see opportunity in these numbers, you need to call Sales & Marketing Technologies immediately so we can show you. You can’t afford to be left behind. 1. 22% of the world’s total population uses Facebook. 2. Facebook continues to be the most widely used social media platform, with 79% of American Internet users. 3. Instagram co...
Facebook’s Big Algorithm Update and How It Affects Your Company
We knew it was bound to happen again… Facebook has made yet another change to their algorithm that will severely impact the way your posts will appear in your fans’ Newsfeeds. Facebook made an announcement on June 29, 2016 that the platform will limit the posts in News Feeds from other Facebook pages and instead prioritize posts from users’ families and friends. So what does this mean for businesses using the social media giant as a way to get extra reach and referral traffic? ...
How Offline Marketing Strategy Can Influence Your Social Media
Did you know that having employees volunteer hours at a local fundraiser could elevate your search rankings and generate 5-star reviews of your business? Did you know that attending trade shows and conferences could create brand authority online? If you ask any savvy marketer, they'll tell you that your company’s offline activities can have a positive effect on your social media and web presence in general. Community Involvement and Social Media Doing good in your community or outside of i...