November 27, 2018 ByCheryl Dykstra
talked about how beneficial a Facebook Group can be in building a community
around your brand and interacting with your target audience – not only by
joining them but owning your own.
Well an exciting new feature has recently been introduced to Facebook Groups – the ability to participate in these communities
as your business!
This new development is great news for businesses that want
to participate in community building, but don’t have a singular “public face”
of the company. Prior to this, only personal profiles could join groups, even
if you created it for your business.
“We've heard from
people that engaging with public figures, non-profits, publishers, and
businesses in a more intimate setting can be meaningful,” said a Facebook
spokesperson. “We previously launched the ability for Pages to start Facebook
Groups so that they can engage with their communities. We are now testing the
ability for Pages to join existing Facebook Groups as well.”
Not only is this change beneficial for businesses with or
without a public figure, but also for many actors, musicians, politicians, and
other celebrities who may not even have a personal profile anymore and only
interact using a public page.
Now that Pages can join groups, Facebook might soon see
verified Pages with millions of “likes” interact on a more personal level
within Groups. Something that Facebook has always felt that Pages were never
able to do – provide valuable interactions and contribute to personal
Page owners can now build the brand they properly want to use within Groups
instead of being forced to use personal profiles which requires a real name,
and can cause confusion on who is the authority in a Group.
Though, with these changes, there’s bound to be some
negatives. Hiding behind a random Page name as opposed to your real name on a
profile is bound to lead to some abuse. However, Facebook has made it so that Group
administrators can turn off the option allowing Pages to join their Facebook
Group. Admins can also ban Pages just as if they were any other group member.
Facebook Groups are a valuable tool and resource for
business owners looking to build and manage a community around their brand.
They can help you position yourself as an industry expert, find new customers,
Read our other article to learn more:
to Use Facebook Groups to Help Market Your Business
If you’re interested in learning more about Facebook groups
and seeing if creating one would benefit your business, call us today at (407) 682-2222 for a free strategy session.