Now You Can Join Facebook Groups as Your Business Page

November 27, 2018

We’ve previously talked about how beneficial a Facebook Group can be in building a community around your brand and interacting with your target audience – not only by joining them but owning your own.

Well an exciting new feature has recently been introduced to Facebook Groups – the ability to participate in these communities as your business!

This new development is great news for businesses that want to participate in community building, but don’t have a singular “public face” of the company. Prior to this, only personal profiles could join groups, even if you created it for your business.

“We've heard from people that engaging with public figures, non-profits, publishers, and businesses in a more intimate setting can be meaningful,” said a Facebook spokesperson. “We previously launched the ability for Pages to start Facebook Groups so that they can engage with their communities. We are now testing the ability for Pages to join existing Facebook Groups as well.”

Not only is this change beneficial for businesses with or without a public figure, but also for many actors, musicians, politicians, and other celebrities who may not even have a personal profile anymore and only interact using a public page.

Now that Pages can join groups, Facebook might soon see verified Pages with millions of “likes” interact on a more personal level within Groups. Something that Facebook has always felt that Pages were never able to do – provide valuable interactions and contribute to personal conversation.

Page owners can now build the brand they properly want to use within Groups instead of being forced to use personal profiles which requires a real name, and can cause confusion on who is the authority in a Group.

Though, with these changes, there’s bound to be some negatives. Hiding behind a random Page name as opposed to your real name on a profile is bound to lead to some abuse. However, Facebook has made it so that Group administrators can turn off the option allowing Pages to join their Facebook Group. Admins can also ban Pages just as if they were any other group member.

Facebook Groups are a valuable tool and resource for business owners looking to build and manage a community around their brand. They can help you position yourself as an industry expert, find new customers, and more.

Read our other article to learn more:
How to Use Facebook Groups to Help Market Your Business

If you’re interested in learning more about Facebook groups and seeing if creating one would benefit your business, call us today at (407) 682-2222 for a free strategy session.

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