Nicklaus Children's Hospital

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WHO: Nicklaus Children's Hospital, formerly Miami Children's Hospital

Starting from humble beginnings, Nicklaus Children's Hospital, formerly Miami Children's Hospital®, has grown to be a world-class facility and research institute, providing the very best care to children world-wide. It has a medical staff of more than 650 physicians and over 3,500 employees excelling in all aspects of pediatric medical care.

NEED

Nicklaus Children's Hospital, formerly Miami Children's Hospital® felt that their website wasn't up to standards and were looking for a new website design as well as search engine optimization.

WHAT WAS DONE

  • Designed a new, updated website with clear direction and mega drop down menus for ease of use.
  • Developed all coding to enable the website to function properly
  • Optimized website for search engines, allowing it to be easily found online and better help patients looking for answers. 
  • Added many abilities to the website to better enhance the options available to patients, healthcare workers, and to spread awareness for the hospital.  

RESULTS

Since creating the new website for Nicklaus Children's Hospital, formerly Miami Children's Hospital®, the hospital has consistently been recognized in eHealthcare awards, has seen continued growth in hits and pageviews, and has been able to help thousands of patients. "Since then, the hospital has garnered continuous growth in hits, page views and has consistently been recognized in the eHealthcare awards," said Marcia Diaz de Villegas, the hospital's Director of Marketing & Public Relations.

In the future, with SMT's help, the hospital hopes to add video clips, as well as enable the families it serves to pay hospital bills online.

When asked about the success of the project and relationship experienced with SMT Marcia Diaz de Villegas, the hospital's Director of Marketing & Public Relations, said "We are very pleased with SMT's work and customer service. We would gladly recommend them to others."

About Nicklaus Children's Hospital, formerly Miami Children's Hospital®

Founded in 1950, Nicklaus Children's Hospital, formerly Miami Children's Hospital®, is the only licensed specialty hospital for children in South Florida. The 289-bed freestanding facility is ranked by Child Magazine among the best children's hospitals in the nation and is the only Florida pediatric hospital to be included in U.S.News & World Report's 2007 listing of "America's Best Children's Hospitals." It has also been designated an American Nurses Credentialing Center (ANCC) Magnet facility, the nursing profession's most prestigious institutional honor. Nicklaus Children's Hospital, formerly Miami Children's Hospital®, has expertise in all aspects of pediatric medicine and serves children from birth to age 21.

For more information, visit www.mch.com.

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