Web Development

8 Tips to Keep Visitors on Your Website for Longer

Keeping visitors on your website for longer is typically a good thing for increasing conversions like a purchase, form submission, email signup, etc. Recently, we wrote a blog post on which metrics you should monitor if you want to increase visitors' time on your website. After you’ve gathered data through analytics and identified page opportunities for improvement, next you’ll need to make any necessary website updates to keep visitors from bouncing. Ways to Improve Your WebsiteR...




What Does a Business Website Absolutely Need?

There’s a lot to think about when creating or updating a website, but there are certain things a business website absolutely needs to be effective and worth the investment. While web design is important, a successful website will have solid web development too. It’s imperative that your business website is built in a way that will enhance your brand’s image and move prospects through your sales funnel. Discover the must-have elements that every business website needs to generat...




Cybersecurity: Protecting Your Website from Hacks

Websites have become essential for business but being online-based places them at a higher risk of a cyber attack. A hacked website can lead to financial fraud, data breaches, or downtime which is why taking cybersecurity measures is crucial for website protection. Check out Sales & Marketing Technologies’ cybersecurity tips for websites so you can better protect your customers, employees, and business operations from hackers. Hacking Statistics Having an unprotected website is one of ...




How to Improve Website Usability

Website usability is key to keeping visitors on the page so they’re more likely to take further action, but there are many different factors that can increase bounce rates like a busy design and slow loading speeds. Here are six considerations that can improve your website usability to make it easier to achieve your digital marketing goals. 1. Navigation Multi-level dropdown menus and sidebars can make it difficult for visitors to navigate the website, especially on mobile since there̵...




A Website Checklist to Increase Conversion Rates

Websites play a crucial role in business across every industry because it’s often one of the first introductions people will have with your business and determine whether your products and/or services are right for them. Simply having a website, however, isn’t enough to attract and keep visitors. It needs to be designed and developed in a way that is more likely to convert visitors to take a particular desired action like purchase a product, make a reservation, submit a contact form,...




7 Best Web Development Practices to Prevent Project Setbacks

In a perfect world, every new web development project would progress without a glitch but in real life, things happen and plans get derailed. Fortunately, there are steps that you can take from the start of your project and all through the development process to help avoid setbacks. By following these seven best web development practices, your project will move forward more smoothly. 1. Determine your objective. Eager developers can jump into writing code but without a plan and clear objective, ...




Why Page Speed Matters for Search Engine Optimization

The web is moving faster than ever – literally, according to Google. Google announced that it would be releasing its official Google Speed Update back in July 2018, and since then they’ve seen some drastic changes. After Google gave site owners notice of the update in January of 2018, Google saw that that the slowest one-third of traffic had performance metrics improve by 15% to 20% in 2018. In contrast, it saw zero improvements in 2017. That’s a pretty vast improvement for a l...




Google is Requiring Websites to Switch to HTTPS or Show Up as Non-Secure

If your website collects sensitive visitor information such as passwords, credit card information, or other personal data – be warned. Earlier this year, Google made changes that started to mark websites without HTTPS as non-secure on Google Chrome, Google’s own web browser that has 59.38% of the browser market share . That’s way above the second highest used browser, Safari, with only 14.88% market share. If you haven’t already made the switch to HTTPS and purchased an S...




How to Enhance Your Website’s User Experience to Get More Leads

There are many ways that websites unintentionally make things difficult for visitors – poor navigation, pop-ups, no clear calls-to-action, and cumbersome checkout processes. A website is meant to inform, entertain, and provide a product or service. In order to do those things, you have to provide a good user experience UX . Bad UX causes visitors to bounce directly off your website, which negatively impacts your search engine results. In addition, you can forget return visitors or positive...




Is Your Website ADA Compliant? Why You Need to Know

Please note: We are digital marketers, not attorneys. Therefore, this article is not legal advice. If you need legal advice, you should speak with a lawyer. More and more, we’ve been hearing about businesses that have been threatened with a lawsuit for having a website that was allegedly not ADA compliant. In some cases, these lawsuits are nothing more than a shakedown for cash. They allege that the website is not fully accessible to disabled users and that they’d be willing to settl...




There Is No Free Lunch (The Real Cost of Open Source Software)

If you have WordPress, you better keep reading… Equifax Inc. just had their second massive security breach in four years, and according to the Apache Foundation it all stems from one main issue… …Open source software. Well, to be exact, it was the consumer credit reporting agency’s failure to install patches to Apache Struts – an open source framework used to build Java web applications. In a statement released Thursday Sept. 14 , the foundation said a vulnerability...




Escape from WordPress

WordPress is one of the most popular Content Management Systems CMS for building websites out there today. But this doesn’t mean it’s for everyone. For that reason, we wanted to share some of the best alternatives for building your website. Keep in mind that each of these alternatives comes with its own set of pros and cons, and some may suit a particular type of website more than others. Wix Similar to SquareSpace, Wix is advertised as a simple solution to creating a website, and it...




Launching Something New in 2017? Tips for SEO-Friendly URL Structure

A lot of companies will be launching new initiatives in 2017. Those initiatives may require a new website , or new additions to an existing website. If so, here are some things you should consider when picking a new web address URL or when adding new pages to your website. 1. Keep things simple This is Google’s number one most important advice – a site’s URL structure should be as simple as possible. For your main website URL that means it should be short, memorable and as unam...




Do You Have a Strong Web Development Team?

In today’s competitive web market, all companies strive to get a leg-up on the others to win over potential clients. There are many types of web clients; some wanting to be hands-off and allowing the web development professionals to do the work, while other businesses need to manage their sites completely and are simply seeking marketing strategies along the way. One thing is for sure; time has proven that if you want to keep your clients happy or obtain new web development clients, you mu...




How to Plan Your Website Architecture

Planning your website architecture is like laying the foundation of a house. Taking the time to plan it properly will save you time and money in the long run. A well-planned site is not only beautiful and functional, but will also convert better and allow your visitors to interact with your content in the most intuitive way. What is Site Architecture? Website architecture is the approach to the design and planning of websites that require particular attention to the business plan, usability, web...




3 Things to Consider When Developing Your First Website

What is the objective of your website? Before you start building your website, it’s advisable to sit down and write out a business plan. How does your website fit into the plan? Is it going to be used as a resource to inform a buyer before contacting you? Is it going to be used as a point of transaction? If so, it may make sense to incorporate a software solution designed for e-commerce. Your business plan should dictate the type of website you are planning to create based on the functiona...




Improving Website Functionality

When building a website , many people do not take the time to stop and take a step back to check its functionality. However, website functionality can be a make or break feature when it comes to users interacting with your site. When considering how your website functions, you should look at it from the user’s perspective. Think about how your users interact with the site, in other words, how they navigate it, how they fill out forms, view pictures, and more. Navigation One of the biggest ...




Reduce SPAM without CAPTCHA using a CustomValidator

There are plenty of resources and methods out there you can use to reduce the amount of submissions to a form on your website by non-humans. Some website administrators get hundreds or thousands of submissions from bogus people. They are often automated bots searching for open holes your website to infuse content for whatever their purpose is. Many times it is to promote their own website, content, or services. Sometimes they are attempts to cause the website or webserver to crash, inject viruse...




How To Create An iPhone Favicon For Your Website

Favicons are very important for branding your website and your services. As you might already know, the favicon.ico shows up in several places. The greater exposure to of your brand, the better effect it will have on your visitors. Does your site have an iPhone favicon? If not, don’t worry. I’ll tell you exactly how to get one. But first, let’s look at what I mean. Load up your website in your iPhone or iPod Touch. Once it has been completely loaded, click on the ‘+’...




How To Make a CSS Sprite Rollover List Part 2

I know there have been many people anxiously waiting for Part 2 of How To Make a CSS Sprite Rollover List . Didn't read part 1 yet? Well before you learn how to make a CSS Sprite, why don't you head over to part 1 and learn Why Use CSS Sprites . View the working DEMO Now let's get to work. Follow these easy three instructions on producing a cross browser compatible list with a CSS sprite and rollover functionality! 1 Create your image First thing is first. Go ahead and create your CSS sprite ima...




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