How to Enhance Your Website’s User Experience to Get More Leads

May 1, 2018

There are many ways that websites unintentionally make things difficult for visitors – poor navigation, pop-ups, no clear calls-to-action, and cumbersome checkout processes.

A website is meant to inform, entertain, and provide a product or service. In order to do those things, you have to provide a good user experience (UX).

Bad UX causes visitors to bounce directly off your website, which negatively impacts your search engine results. In addition, you can forget return visitors or positive reviews if visitors have negative experiences with your website.

Here are a few simple ways that you can improve your website’s user experience:

Check the usability

The first thing you want to do before making changes to the functionality of your website, is to assess how visitors currently use it.

Running a usability test with a few participants who have never used your website before will give you a good indication of where visitors go, what problems they run into, and what comments they make about your site. Once you have this information, you can begin to improve your website.

Improve your website navigation

One of the first problems that many websites have is that they tend to be overcomplicated, or on the other end of the spectrum – too simple. This leaves visitors lost and unsure of where to go or how to find what they’re looking for.

A good way to test how your navigation performs is to have your participants complete a simple task on your website. Have them “Request a quote” or “Purchase a coffee press.” Seeing the processes they take to go where they think the task would be on your website can show you how your navigation may need to be adjusted.

Make clear Call-To Action routes

Although sometimes you’re unaware, when you visit a website, there are hidden or not-so-hidden calls-to-action throughout the website, hinting at what steps you should take next. This could be something such as a suggested question, to a button asking you to “Start Learning Now.”

By creating these paths for visitors, it not only will help them navigate your website but it will also improve your conversions. Visitors will be directed to take the actions that you want them to take, instead of them having free-range of the website. This focused funnel through your website will keep them clicking through and eventually taking the main action you desire, whether it is a download, sale, or a contact form filled out.

Create a captivating visual

It does not matter what type of website is being visited – just because your industry isn’t necessarily in the realm of creativity doesn’t mean that your visitors don’t want to have a pleasing design.

At Sales & Marketing Technologies (SMT), we have designed websites for many different industries. We do our best to see that they are beautiful and functional. A busy, cluttered and unappealing website is going to cause some visitors to leave immediately, raising your bounce rate and costing you customers.

Trust the experienced and skilled Orlando web designers and web developers at SMT to create an attractive and user-friendly design for your website. Contact us today to learn more about how we can improve your website and your business.

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