How to Create a Great Company Culture

Regardless of your industry or business size, having a great company culture is crucial for attracting and retaining talent as well as making your brand more attractive to customers, clients, investors, etc. Company culture is an intangible asset that many of the biggest brands accredit to their success. Why is culture so important to a business? Here is a simple way to frame it. The stronger the culture, the less corporate process a company needs. When the culture is strong, you can trust every...

Online Shopping Trends of U.S. Consumers

A recent Google study on global shoppers found that 81% shopped in the past week in an average of seven categories. The study focused on four international markets - the United States, Great Britain, Brazil, and India. In this article, we’ll examine the study’s insights on U.S. online shopping trends to see what motivates shoppers in our home country and what e-commerce sites can do to attract them. Mature E-Commerce Model Google states, American consumers represent one of the larges...

Crisis Communication Checklist for Businesses

Plan for the worse and hope for the best - but are you leaving out the planning part? Your business is too important not to be prepared for the worst like a natural disaster, financial turmoil, or more recently, coronavirus disease 2019 aka COVID-19 . Here is a checklist for a crisis communication plan to protect your business or minimize damage from unforeseeable crises. 1. Assess Before you can create a crisis communication plan, you’ll need to conduct a business analysis and risk assess...

How to Create Perceived Value for Your Brand

Creating ‘perceived value’ for your brand is essential to its success, however, that’s easier said than done. Perceived value isn’t just about the price - it’s your brand’s ability to satisfy customers’ needs. You can do this by demonstrating to customers the most valuable, tangible benefits your brand offers and highlight those benefits in your sales and marketing . Here are different types of benefits that increase the perceived value of a brand. Free ...

How to Increase Customer Loyalty Through Consistency

Although inbound digital marketing helps attract customers, what makes customers loyal to a business is exceptional customer service. Some businesses get so caught up in trying to acquire new customers that they lose focus on the customers they already have, which can end up costing them. According to Harvard Business Review , investing in new customers is between 5 and 25 times more expensive than retaining existing ones. So, what can a business do to make customers happy and stick around? Ulti...

5 Ways to Grow Your Business Past the $1 Million Mark

It is a happy day when you cross over the $1,000,000 mark. If you haven’t yet reached that milestone in your business you might be wondering what it will take to hit the mark. The reality is at each stage of business growth you need to prepare for the next stage. Here are 5 things you would be wise to do today to get past the $1,000,000 mark... 1. Set aside a consistent marketing budget We’ve all heard the expression – It takes money to make money. While marketing may seem like...

Top 5 Things to Look for When Gathering Customer Intelligence

When’s the last time you talked to one of your customers? Asking and listening to what your customers have to say can give you invaluable insights to their pain points, their needs, and the exact language they use to talk about your product or service. Once you gain their feedback, you can use it to market your business better; by utilizing copy that makes it feel like you’re reading their minds. But at the end of the day, all these tactics revolve around one thing: giving your custo...

Tools of the Trade – What the Top Sales Professionals Use

Whether you’re a business owner looking to get more sales for your business, or a sales professional searching for a way to boost productivity and your numbers, making sure you are using the right tools can have a major impact. And while there are plenty different tools that fall under each of the categories we’ll discuss in this article, this will give you a good place to start in order to find what works for you. 1. CRM Systems CRM systems , such as Infusionsoft make it so you can ...

Grow Your Business with an Online Education Center

Did you know that over 41.7 percent of global Fortune 500 companies now use some form of educational technology to teach employees new skills? According to a report released by IBM, companies that utilize online learning tools and strategies, such as an education center, have the potential to boost productivity by up to 50 percent. If you have a sales team or individuals who need to be trained, one of the best ways is through video. Eighty-seven percent of executives believe video has a si...

The Importance of Copywriting

Sales Managers know this fact: The best 20% of salespeople generate 80% of the sales. The same fact holds true for your marketing materials, which should be looked at as salesmanship in print and/or digital form. Great copy can increase your response many times over. This isn’t so easy in this era when business decision makers and consumers are bombarded by non-stop advertising from every direction. Your copy has to grab attention, bypass filters, keep it lively and persuade your customer ...

3 Offline Strategies That Drive Online Success

Digital marketing is essential to making your business successful in this digital age, but that doesn’t mean that offline marketing can’t still have an impact. If you yourself are not a digital person, and are more of an offline people person, you may be better suited offline to support your online marketing efforts. If that sounds like you, here are some of the offline marketing strategies you can take part in to boost your offline and online success. 1. Speaking at Events Simply, y...

How to Use Postcards to Market Your Business

We talk a lot about digital marketing trends and tips in this blog, but some offline methods of marketing are still effective, even if they don’t get the lion's share of media attention these days. One of these methods is utilizing postcards. Postcards are a simple and effective direct marketing tool that can be a charming and inventive way to market your business. Here are a few ways how to and why you could use postcards in your next direct marketing campaign. Why Use Postcards to Market...

Google Analytics iPhone app. What's in it for you?

It’s official. Google Analytics has released an easy way to keep track of all your important statistics on the go. The Analytics app lets you check out all of your favorite features, including real time statistics, from the comfort of your Smartphone. In addition, this app can be used to see user behaviors, acquisitions, conversions and more. For years, I’ve relied on third party apps which have always been clunky, slow and generally not a pleasure to navigate through. Being in the d...

When to Stop Fighting: How to Have a Great Company Culture

Having a truly open company culture can be very challenging these days. It seems like the more "social networked" we become the more employees are aware of what is going on inside the company they work for. You can't stop the spread of technology. With that increased knowledge comes the desire to participate in decisions made within the company. Like all companies, with serious decisions comes serious debate. Sometimes, there may be heated, passionate debates about what action should be taken. R...

Google is 10 and We get the Gifts

Currently Google is the largest search engine in world and one of the most visited sites on the Internet, its stock is currently trading at $400.52 Sept 30th 2008 and it’s name has become synonymous for a web search Google it but it hasn't always been that way. In celebration of its 10th anniversary Google opened up its archives to the world. I'm not sure if this is something they plan on keeping up or if it's something their going to take down after the celebration. So take a look at the ...

Microsoft's Vista armor starting to fade

HP recently ran an article which hinted that it was developing a software package that had the ability to bypass a portion of the Windows Vista Security. HP might not be the first, but should be noted as a major player in the game. How does this affect your experience? First it shows that it is possible to circumvent the all powerful security features Microsoft is so proud of. If hackers have not already found a way, HP’s tremendous resources will surely be reverse engineered and used for ...


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