3 Offline Strategies That Drive Online Success


June 14, 2016 By

Cheryl Dykstra

Digital marketing is essential to making your business successful in this digital age, but that doesn’t mean that offline marketing can’t still have an impact. If you yourself are not a digital person, and are more of an offline “people person,” you may be better suited offline to support your online marketing efforts.

If that sounds like you, here are some of the offline marketing strategies you can take part in to boost your offline and online success.

1. Speaking at Events

Simply, you can’t underestimate the power of public speaking. If you have the ability to share your expertise with your target audience it is one of the best ways to build trust – fast.

And from a digital perspective, often at events participants take photos, share tweets, and even post out links to your website – all of which are great for online promotion and search signals.

2. Donating to a Charitable Cause

More and more people are paying attention to not only a company’s products or services, but how they are helping make their communities and the world a better place. And regardless of what your product or service is there are non-profits out there that could benefit from them.

Not only does donating help with your brand image and make your employees and customers feel good about working or purchasing from you, but it can also have an impact on your online marketing. Local news sites, the organization you help, or the people involved are likely to share the story and links for your website, improving search rankings and traffic.

3. Print Publications

While it’s not going to give your business the same SEO benefits as an online link, print publications are still valuable in offline marketing. Acquiring relevant placements in industry magazines and journals will help increase your brand visibility and showcase your expertise.

Some publications may have an offline and online version, in which case you could still get that valuable link back.

However, just like with online publications, don’t seek out print publications just for the publicity. You need to be selective and ensure the publications you choose are relevant to your target audience and a reputable source of information.

Luckily, there’s no need to choose between offline and online marketing strategies. Instead, offline techniques can supplement online marketing efforts to make your marketing strategy more robust and complete.

If you’d like to talk to one of our marketers about using offline marketing strategies to supplement your online marketing, call Sales & Marketing Technologies at (407) 682-2222 or use the contact form below.

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