June 14, 2016 ByCheryl Dykstra
Digital marketing is essential to making your business
successful in this digital age, but that doesn’t mean that offline marketing
can’t still have an impact. If you yourself are not a digital person, and are more
of an offline “people person,” you may be better suited offline to support your online marketing efforts.
If that sounds like you, here are some of the offline
marketing strategies you can take part in to boost your offline and online
1. Speaking at Events
Simply, you can’t underestimate the power of public
speaking. If you have the ability to share your expertise with your target
audience it is one of the best ways to build trust – fast.
And from a digital perspective, often at events participants
take photos, share tweets, and even post out links to your website – all of
which are great for online promotion and search signals.
2. Donating to a
More and more people are paying attention to not only a
company’s products or services, but how they are helping make their communities
and the world a better place. And regardless of what your product or service is
there are non-profits out there that could benefit from them.
Not only does donating help with your brand image and make
your employees and customers feel good about working or purchasing from you,
but it can also have an impact on your online marketing. Local news sites, the
organization you help, or the people involved are likely to share the story and
links for your website, improving search rankings and traffic.
3. Print Publications
While it’s not going to give your business the same SEO
benefits as an online link, print publications are still valuable in offline
marketing. Acquiring relevant placements in industry magazines and journals
will help increase your brand visibility and showcase your expertise.
Some publications may have an offline and online version, in
which case you could still get that valuable link back.
However, just like with online publications, don’t seek out
print publications just for the publicity. You need to be selective and ensure
the publications you choose are relevant to your target audience and a
reputable source of information.
Luckily, there’s no need to choose between offline and
online marketing strategies. Instead, offline techniques can supplement online
marketing efforts to make your marketing strategy more robust and complete.
If you’d like to talk to one of our marketers about using offline
marketing strategies to supplement your online marketing, call Sales &
Marketing Technologies at (407) 682-2222 or use the contact form below.