is essential to making your business
successful in this digital age, but that doesn’t mean that offline marketing
can’t still have an impact. Whether you consider yourself more of a "people person" or simply want to expand your marketing, here are some of the offline
marketing strategies you can leverage to boost your offline and online
1. Speak at Events
Don't underestimate the power of public
speaking. Sharing your expertise with your target
audience is one of the best ways to build trust.
And from a digital perspective, often event attendees take photos, share social media posts, and can even post links to your website — all of
which are great for online promotion and creating conversation around your brand.
More and more people are paying attention to not only a
company’s products or services, but how they are helping make their communities
and the world a better place. And regardless of what your product or service is, there are non-profits out there that could benefit from them.
Not only does donating or volunteering help with your brand image, and make
your employees and customers feel good about working or purchasing from you,
but it can also have an impact on your online marketing. Local news sites, the
organization you help, or the people involved are likely to share the story and
your website, improving search rankings and traffic.
3. Print Publications
While it’s not going to give your business the same SEO benefits as an online link, print publications are still valuable in offline
marketing. Acquiring relevant placements in industry magazines and journals
will help increase your brand visibility and showcase your expertise.
Some publications may have an offline and online version, in
which case you could still get that valuable link back. However, just like with online publications, don’t send pitches to just anyone. You need to be selective and ensure
the publications you choose are relevant to your target audience and a
reputable source of information.
Bolster Your Marketing with Online and Offline Strategies
Luckily, there’s no need to choose between offline and
online marketing strategies. Instead, offline techniques can supplement online
marketing efforts to make your marketing system more robust and complete.
Need help with your marketing? See the 5 top tools we use to build powerful marketing systems!
Editor's Note: This post was originally published in June 2016 and has been updated for accuracy and comprehensiveness.