Tools of the Trade – What the Top Sales Professionals Use


September 30, 2016 By

Dave Larson

Whether you’re a business owner looking to get more sales for your business, or a sales professional searching for a way to boost productivity and your numbers, making sure you are using the right tools can have a major impact.

And while there are plenty different tools that fall under each of the categories we’ll discuss in this article, this will give you a good place to start in order to find what works for you.

1. CRM Systems

CRM systems, such as Infusionsoft make it so you can be the best sales professional you can be. Make sure no opportunities fall through the cracks, stay up-to-date on all prospect details, and close more sales.

The right CRM software can make your sales process repeatable and streamlined, allowing you to be more productive and bring in more revenue. With a CRM system such as Infusionsoft you can:

  • Close more deals

  • Enhance productivity

  • Make insightful decisions

  • Get more leads

  • Simplify the sales process

  • Cross-sell and up-sell

  • Retain more customers

  • And much more...

2. Social Media

If you’re not utilizing social media channels in order to promote your products/ services or to network with potential prospects, you’re truly missing out on a great opportunity.

By injecting yourself where your prospects are, you’re able to join in on the conversation and hopefully provide valuable information that will encourage them to go further down your sales funnel and become a lead. You can use channels such as Facebook or LinkedIn to find relevant groups or pages based on keywords that would coincide with your product or service. From there it’s just a matter of making those connections and providing helpful information.

3. A Referral System

Top sales professionals work off referrals. The best of those top professionals use a system for cultivating them. There are a few experts in sales that offer training for referral marketing. One of the best we’ve found is Howard Partridge and his Phenomenal Referral Marketing System. Howard’s system is a designed and organized to reward and cultivate referrals.

With a referral marketing system in place you will get more referrals. You will spend less time searching for leads and more time focusing on high quality prospects and closing business.

Some aspects your referral system should include are:

  • Branding – your image, mission, values, and elevator pitch

  • Strategy Planning

  • Rewards and incentives

  • Group Presentations

  • Follow up systems to keep in touch – back to the CRM system

  • High value networking events and groups

  • and more…

Sales & Marketing Technologies has implemented many integrated marketing and sales systems over the past 25 years. We get a thrill from watching our clients grow and be successful after the implementation of our tools and systems. It is why we are in the business.

Will you be our next success story? We’d love to find out.

Call us at (407) 682-2222 to schedule a no-cost, no-obligation consultation on sales growth strategies for your business.

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