October 11, 2016 ByDave Larson
With the display, booth costs, travel, hotel, etc., trade
shows can be a relatively expensive way to meet prospects. With this in mind,
leads can be like gold. It is critical to capture every lead you can in order
to make your trade show worth the investment.
Before you go to the show you want to decide:
A. Are you going for
volume? The most leads. A great way to build up your mailing list.
B. Are you going to focus on capturing just
the “right” prospects? Spending quality time. This is a great way to build relationships.
is ideal for capturing trade show leads. It has some great intake methods so
everyone you talk with can go right in to your cloud-based Client
Relationship Management (CRM) system.
Capturing Volume at
Pick a Prize
If the strategy is to capture volume, perhaps consider a
drawing with a highly valued prize for your booth. Make sure to choose the
prize wisely. You want the prize to match the desires of your target market.
Scan with Snap
If you are going for volume, you’ll need an efficient way to
capture large numbers of leads. Ask for their business card and use the Snap
App; it is free with Infusionsoft. It is like a business card scanner, except
it uses your phone’s camera. You just take a picture of the card and it
magically is entered automatically.
No business card? No problem.
Have them fill out a little paper registration form to
enter. Then Snap that. Snap can handle this because it does not use Optical
Character Reader (OCR) technology... It is an actual person entering the info!
Text a Keyword
Another way to handle a high volume of registrations at a show is to have people text a keyword to a special
phone number. Most people have their phone handy while attending an event. It gets rid of the excuse of 'I don't have a business card'.
To see this text registration in action, try this... text the keyword BLOG to 971-407-1900. Just for checking it out, we'll register you in a special drawing for an Amazon gift card. So try it now!
Leads at Trade Shows
If you are shooting for quality over quantity, i.e. low
volume capture, you can set up an intake form in Infusionsoft where you enter
their info and some notes on the conversation. This way you can follow up on a
You may even wish to schedule appointments right at the show to make sure you
have the continuity. Send out gifts or photos of you at the show so they
No matter if you’re looking to capturing volume or searching
for the best leads for your business, you want to do as much of the processing
at the show as you can. That way you are ready to run the minute you get back
to the office!
If you’ve got a convention or trade show coming
up and want help setting up these systems, contact Sales & Marketing
Technologies at (407) 682-2222 or use the contact form below.