October 18, 2016 ByCheryl Dykstra
It’s true that a picture is worth a thousand words, so how
many words is a video worth?
Answer: Nearly two million per one
minute of video.
While creating videos for your business is still a huge part
of marketing your business, there is a newer, even more engaging type of video
content that is taking over – live video broadcasting.
Using Live Video for Webinars
While not all webinars are filmed in front of a live
audience, many webinars create better traction and better engagement when
performed live. With live webinars you’re able to interact with your audience
in real-time and offer specials to the people involved based on your
You can utilize webinars in many different industries
including everything from education to healthcare to fashion, thanks to its
ease of use and adaptation to all kinds of events. Attendees only need to have
high-speed Internet access and a willingness to attend to click on a link to
join. It could not be an easier, economically effective, or innovative way to
increase your leads.
Webinar tools have come a long way over the years. Products
like GoToWebinar and Zoom Webinar make hosting webinars fairly easy. Then it is
just a matter of sharing your webinar invitation with your email list and
social media followers. If you don’t have a list, you could always advertise
your webinar using Facebook ads to increase attendance.
Broadcasting Your Live
What do you do if the event is big? Like a concert or trying
to pull off an event like Apple's product announcements.
For those you’ll need a product with a power to handle a large number of
simultaneous viewers. Products like Livestream are up to the task. They handle everything
from multiple HD cameras and feeds, to tracking and analytics for your event.
Live Streaming Video Via
We’ve seen some of the live video products come and fade
away, such as Periscope and Meerkat, but that doesn’t mean that live video
streaming is disappearing from social media just yet. Facebook Live is a
built-in tool offered by Facebook that allows you to film live video with your
All you have to do is simply open the Facebook home page,
click on the “status” button at the top, and choose the live video icon. Just
like that you can start broadcasting your message and have it appear in the
Here are a few extra benefits:
- As the video is shooting, you’re able to see how many people
are watching, as well as their reactions and comments. Allowing you to respond
- As soon as it’s over, the video is automatically saved to
- From there you can share it, tweet it, embed it in blog
posts, or just delete it.
With the quick and simple Facebook Live option you can get
creative with what you can share with your audience. Maybe you share a
walkthrough of your facility, a behind-the-scenes look at your latest product,
or a quick tutorial.
This obviously won’t be able to match the quality of
Livestream, but it is perfect for sharing quick, relatable content with your
social media audience.
If you’re looking to venture into the world of live video
broadcasting, give Sales & Marketing Technologies a call at (407) 682-2222
or use the contact form below to speak with one of our talented team members
about what video products might work best for your business.