How Anyone Can Use Live Video Broadcasting for Their Business


October 18, 2016 By

Cheryl Dykstra


It’s true that a picture is worth a thousand words, so how many words is a video worth?

Answer: Nearly two million per one minute of video.

While creating videos for your business is still a huge part of marketing your business, there is a newer, even more engaging type of video content that is taking over – live video broadcasting.

Using Live Video for Webinars

While not all webinars are filmed in front of a live audience, many webinars create better traction and better engagement when performed live. With live webinars you’re able to interact with your audience in real-time and offer specials to the people involved based on your interactions.

You can utilize webinars in many different industries including everything from education to healthcare to fashion, thanks to its ease of use and adaptation to all kinds of events. Attendees only need to have high-speed Internet access and a willingness to attend to click on a link to join. It could not be an easier, economically effective, or innovative way to increase your leads.

Webinar tools have come a long way over the years. Products like GoToWebinar and Zoom Webinar make hosting webinars fairly easy. Then it is just a matter of sharing your webinar invitation with your email list and social media followers. If you don’t have a list, you could always advertise your webinar using Facebook ads to increase attendance.

Broadcasting Your Live Event

What do you do if the event is big? Like a concert or trying to pull off an event like Apple's product announcements.

For those you’ll need a product with a power to handle a large number of simultaneous viewers. Products like Livestream are up to the task. They handle everything from multiple HD cameras and feeds, to tracking and analytics for your event.

Live Streaming Video Via Social Media

We’ve seen some of the live video products come and fade away, such as Periscope and Meerkat, but that doesn’t mean that live video streaming is disappearing from social media just yet. Facebook Live is a built-in tool offered by Facebook that allows you to film live video with your phone.

All you have to do is simply open the Facebook home page, click on the “status” button at the top, and choose the live video icon. Just like that you can start broadcasting your message and have it appear in the news feed.

Here are a few extra benefits:

  • As the video is shooting, you’re able to see how many people are watching, as well as their reactions and comments. Allowing you to respond in real-time.

  • As soon as it’s over, the video is automatically saved to your timeline.

  • From there you can share it, tweet it, embed it in blog posts, or just delete it.


With the quick and simple Facebook Live option you can get creative with what you can share with your audience. Maybe you share a walkthrough of your facility, a behind-the-scenes look at your latest product, or a quick tutorial.

This obviously won’t be able to match the quality of Livestream, but it is perfect for sharing quick, relatable content with your social media audience.


If you’re looking to venture into the world of live video broadcasting, give Sales & Marketing Technologies a call at (407) 682-2222 or use the contact form below to speak with one of our talented team members about what video products might work best for your business.

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