How Ultra-Targeted Facebook Ads Bring You New Leads


December 28, 2015 By

Cheryl Dykstra


With the expansive targeting options now offered by Facebook, it is nearly impossible not to find your perfect target market using Facebook advertising.

Are you a dentist? Wedding planner? Auto dealer? Fitness guru? Florist?

Your ideal audience is waiting on Facebook. Need more convincing? Check out these targeting examples.

Want to attract people who are looking to plan a wedding? Show your wedding planning services to the people most likely searching for your business, newly engaged women.

 


Looking to sell flowers? Why not target one of your biggest clientele online?



Audience targeting on Facebook is as powerful as you want it to be. You can even target people who eat peanut butter and jelly sandwiches. But before you start targeting people with Facebook advertising, you have to know your audience. What do they read? What do they do for fun? What age are they? Gender? Where do they live? What sites do they search online? Do they have children?

The more you know your audience, the more you can narrow in and get more leads from your Facebook advertising efforts.



Everything you need to target your ideal audience on Facebook is located in the fields above.

  • Location
  • Age
  • Gender
  • Languages
  • Demographics
  • Interests
  • Behaviors

No matter how captivating your Facebook ads or landing pages are, if your ads are being shown to the wrong audience, your campaign will never be successful.

However, when you do find your audience on Facebook, you will be able to acquire leads for far less money than what you’d spend on Google Adwords or other advertising avenues. This is one of the reasons many smart marketers choose the ultra specific targeting of Facebook advertising over the more broad options available through Google Adwords.

If you’re looking to generate new leads online, Facebook advertising is an avenue that can work with practically every business type, even B2B. However, there are steps you’ll need to take to ensure that your Facebook campaigns are successful; including having a enticing lead magnet, captivating ad, optimal landing page and strong follow-up process.

To find out more about setting up your Facebook ads and lead funnel, contact Sales & Marketing Technologies. As a Digital Marketer Certified Partner, we have the tools to set up your lead and sales funnels as well as ultra-targeted Facebook ads that will draw in new leads for your business.

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