TikTok Marketing Tactics to Consider (Even If You're Not on There)

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January 10, 2023

Are you looking to build an audience on TikTok? With over 1 billion monthly active users, TikTok has quickly become one of the most popular social media platforms. To tap into this huge user base, marketers need to understand the platform and its unique features.
TikTok is a video-sharing social media platform that has gained tremendous traction with teens and young adults around the world. The platform offers creative opportunities for marketers to reach audiences in new and exciting ways. It also allows creators to produce high-quality content that can be shared across other digital channels.
Creating compelling content and leveraging influencers are two essential ingredients for successful TikTok marketing campaigns. However, there are many other tactics you should consider to maximize your efforts on the platform. In this article, we’ll discuss seven of the most effective TikTok marketing tactics to consider when crafting your strategy.

1. Cross Promote Your Platforms

Using TikTok to promote a brand across multiple platforms can be hugely beneficial for businesses looking to maximize their reach. Brands should use the platform to share their posts from other social media sites, as well as by providing links and hashtags that direct viewers to their website or blog.

2. Create Engaging Content

TikTok users like vibrant and entertaining visuals, so it's important to create engaging content that draws users’ attention quickly while still conveying the message you want them to see. Videos should be informative yet dynamic enough that users won’t get bored easily.

3. Capitalize on User-Generated Content

User-generated content (UGC) has been proven to increase engagement and build trust with customers. TikTok has become a great platform for leveraging customer experience by featuring customer stories, reviews, and UGC videos in your promotional campaigns.

4. Partner with Influencers

An influencer endorsing your product or service can help you reach a much wider audience than your platforms alone can achieve. It’s important to find influencers who have a genuine interest in representing your brand because they can form a personal connection with followers while talking positively about the product/service.

5. Leverage Hashtags and Trends

Using trending hashtags on TikTok helps brands gain visibility in the algorithm, meaning more users will have access to their content organically. When viewers are interested in the topic being discussed, this leads to improved engagement rates overall.
Additionally, creating branded hashtag challenges is highly recommended as this engages more people, ultimately increasing visibility and getting consumers involved, extending reach even further!

6. Share Relevant Content Regularly

It's imperative for brands using TikTok marketing techniques to post contextually relevant content on a regular basis if they want success from this platform, rather than randomly posting irrelevant videos just for the sake of it. Furthermore, ensure consistent messaging, whether you're telling an interesting story or sharing helpful tips.

7. Optimize Your Profile

Like all other social media platforms, your profile plays an essential part in driving engagement and conversions. From establishing a cohesive visual identity to displaying the correct information, make sure your profile is optimized for search engines and your target audience.

Update Your Social Media Marketing Strategy

Even if your business isn't on TikTok, it's vital to stay up-to-date on the latest trends to ensure your social media marketing is positioned for success. Revamping your strategy with current best practices can help breathe new life into your brand and attract more followers.
Book a free discovery call with Sales & Marketing Technologies to explore social media marketing opportunities for your business in 2023!

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