Links are an important factor in search engine optimization (SEO
) because they help your pages rank higher in Google search results, but that’s not their only benefit - they also drive referral traffic to your website. Generally, when you increase website traffic, you increase conversions whether that’s a purchase, download, newsletter signup, reservation, etc. Below are six steps to creating a link building strategy to grow your website audience and generate traffic back to your website.
1. Research your audience
For your link building strategy to be effective, it’s crucial that you research your target audience. Find out what’s important to them and what they want by checking out online forums, reading social media comments, conducting a poll, and more. By understanding your target audience, your link building efforts will have a clearer focus.
2. Make a list of relevant websites
While researching your target audience, you’ll come across websites, blogs, and social media accounts that your target audience likes to visit or follow. Make a list of these websites because not only are they relevant to your target audience, but they’ll also have a high domain authority which means more SEO value will be given to the link.
3. Create value-driven content
Websites want to provide value to their audience so they keep coming back which is why it’s essential that your content also provides value
as well so those websites will link to your content. For example, a blog article that addresses a problem and offers a solution is more likely to earn a link than a boring fluff piece.
4. Match content to websites
In addition to providing value, make sure you match the right content to the right website before reaching out. When your content fits the website’s content, you have a better chance of earning a link and the target audience will be more likely to click the link because your content is relevant to their interests, thereby growing conversions and attracting repeat visits.
5. Reach out
Contact the websites you would like to have a link by telling them about your content or product/service and asking them to write about it and link to it. Many websites list email addresses, but you can also reach out through social media or by phone. Whichever way you contact the websites, personalize your message to increase response rates.
6. Share content on social media
Use social media to share and promote your content to reach a wider audience and increase shares which can get you more links on websites. Also, consider messaging your content directly to individuals that you think might share your content to their own audience or link to it on their website.
Grow Website Traffic Through Link Building
An effective link building strategy is one that drives traffic to your website and provides SEO value. Link building takes time and effort, but the results it produces is well worth it. Sales & Marketing Technologies is an Orlando-based digital marketing agency that helps businesses reach new audiences while growing website traffic. Call us at (407) 682-2222 or use the contact form
below to schedule a free 30-minute call to discuss link building opportunities for your business!