Turning your business into a sales machine requires a healthy marketing system
, a key component of which is your offers. To pull customers in like bees to nectar, you need to craft offers that provide value to potential customers. Here are four types of offers to consider for your marketing system to lift sales:
1. Lead Magnets
are a popular offer and are typically used as the first step in the lead generation process. They’re often free and require prospects to submit information, like name and email, to receive the offer. There’s a wide variety of lead magnets, such as:
- Samples, discounts, free trials
- Guides, ebooks, reports
- White papers, case studies
- Videos, audio clips, webinars
- Workbooks, cheatsheets
- Templates, checklists
- Toolkits, printables
Try different lead magnets on your website
and digital marketing
. This will allow you to hone in on the types of content or sales promotions that are most effective with your target audience.
Tripwires are a type of offer that nurtures leads into customers. Once you've turned a prospect into a lead with a lead magnet, you can accelerate the buyer/seller relationship with an easy, low-cost offer. Once they're in your sales funnel, then you can promote your other products and services.
Depending on what kind of business you have, this type of offer will vary on how it looks. For example, a cosmetic brand offers a free sample (lead magnet) to new email subscribers, then follows up with a $25 bundle offer (tripwire) to nudge them from lead to customer.
3. Profit Maximizers
Turning cold traffic, people who’ve never heard of your business, into customers requires that prospects go through the customer value journey
. When they move through the process, you gain their trust and reassure them of the quality of your product or service before asking them to purchase.
Your profit maximizer offers are usually towards the end of your customer journey to increase the average transaction value of your customers. Types of profit maximizers include upselling, cross-selling, bundles/kits, and subscriptions.
Keep customers from walking (or clicking) away by offering a bonus on top of your offer. If prospects aren’t responding to your offer, then add a bonus to increase the chances of them taking action and moving to the next step of the customer journey.
Strong Offers Are Key to Lifting Sales
It’s vital to craft offers that provide value to your target audience. Otherwise, your offers will fall flat and do nothing for your business, or worse, cost you money. Test out lead magnets, tripwires, profit maximizers, and bonuses to find the right combination that attracts prospects and converts them to loyal customers.
Get a marketing system with strong offers that actually work! Schedule a free 30-minute call with Sales & Marketing Technologies today to start growing your profits.