What Every Business Website Needs to Drive Conversions


business website on laptop and smartphone

October 11, 2022

From small startups to global enterprises, all businesses require a website to attract customers. While the design will certainly vary from one to the next, every business website needs several things to drive conversions (e.g. purchases, form submissions, and signups).
 
Here are seven must-haves your business website needs to improve your online presence and convert visitors into customers:

1. Clear Call-to-Action (CTA) Buttons

One of the first things people notice about any website is its CTA button, such as "Shop Now" or Learn More." If the CTA isn't crystal clear on what it does, then they won’t click at all.
 
Make sure that your CTA buttons are easily identifiable and that they lead to appropriate pages where visitors can learn more about your product or service.

2. User-Friendly Interface

When users land on your site, they want to find out what you offer and how they can get started. That's why a user-friendly interface is vital for conversion rates.
 
Your site should be simple to navigate and have a search so visitors can quickly find what they need. Include links in your main menu and footer to your homepage, product or service pages, contact, blog, FAQ section, and social media profiles.

3. Easy Access to Information

Make sure that your content is easy to read and understand. Use subheadings, bullet points, and short paragraphs to keep things simple. Also, use images and videos whenever possible. These visual elements add interest and clarity to your web pages.

4. Mobile Friendliness

Mobile devices are becoming increasingly popular these days. In fact, according to Oberlo, mobile search accounts for 63% of Google's US organic search traffic.
 
That means if your business isn’t optimized for mobile, you could lose potential customers. To ensure that your website works well across different platforms, test it thoroughly before launching.

5. Responsive Design

Responsive websites automatically adjust their layout based on the device being used to view them. This makes it easier for visitors to navigate your site and complete an action, no matter what type of device they’re viewing it on.

6. Optimized for SEO

Search engine optimization (SEO) helps your website rank higher in search results. There are many factors involved in SEO, including keywords, backlinks, and meta tags. But one of the biggest ways to improve your ranking is by making sure that your website loads fast and provides a positive user experience.

7. Social Proof

Social proof refers to the way that people will copy the actions of others when making a decision. When someone shares something positive about your company, others tend to follow suit.
 
By adding testimonials and reviews to your business website, you can show that your products and services are trustworthy.

Skyrocket Your Website's Conversion Rates

Websites play a critical role in marketing systems because they build trust and establish credibility with your audience. However, if your site isn't optimized for conversion, then you'll struggle to achieve your goals.
 
The key is to provide value and information that helps visitors convert into customers. This means giving them something they want or need.
 
Schedule your free 30-minute discovery call now with Sales & Marketing Technologies to learn about conversion optimization for your business website!

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