Successfully launching a new website or redesign requires a solid web development
foundation, from research and planning to coding and design
. However, it can be easy to overlook details when a project deadline is fast approaching and things need to get done now
Here are the most important web development tips your team should follow for any major website project to ensure stellar results.
14 Web Development Tips for a Great Launch
Proper web development is crucial for any business to establish an online presence and attract customers. It's not just about creating a visually appealing design; various technical aspects must be considered for a smooth and successful launch.
1. Set a clear objective
Before jumping straight into writing code, having a plan and clear objective is essential. Determine what is the overall intention of the project to understand priorities better. Planning will help prevent wasting time writing code repeatedly or getting distracted by unimportant details.
2. Work as a team
Not only should your web development team members work together, but they should also work with other teams like marketing, sales, customer service, production, etc. Getting input from different departments will provide new perspectives and ideas, leading to a stronger website.
3. Find out what customers need and want
Learn what matters most to customers to ensure your new website or redesign
addresses their needs and wants. Get thorough clarification of requirements, especially functional and UI (user interface) ones. Additionally, take careful consideration of third-party APIs and dependencies with other systems.
4. Choose a compatible CMS platform
The right content management system
(CMS) is crucial for an effective website. When comparing options, consider factors such as ease of use, scalability, customization options, integrations, and security.
5. Prioritize user experience (UX)
Your website launch will be a dud if users don’t enjoy or want to use it. UX design plays a significant role in the success of a website. Make sure your website is easy to navigate, loads quickly, and accessible.
6. Write neat and readable code
Avoid overproducing code so you're less likely to run into bugs. Write simple, direct code with a clear purpose that solves a problem or provides a feature necessary for the page’s function.
7. Save time and reduce errors with a framework
Using a framework in application development provides a structure to build from rather than starting from scratch. A framework can save time and reduce errors, particularly for less experienced developers, while building better-quality applications.
8. Pay attention to the architecture
Architecture is always a challenge because you need your code to interact with the current system in a way that doesn't introduce new bugs or security flaws and can be easily extended or modified. Mistakes in the architecture are detrimental because they'll be difficult to change once you start implementing.
9. Focus on completing smaller goals
Web development is a continuous improvement process, so focus on completing smaller goals rather than aiming to complete the project all at once. Furthermore, implementing incremental updates throughout the project creates fewer bugs than waiting until it’s fully built.
10. Optimize for mobile devices
With the increasing use of smartphones and tablets, it's vital to optimize your website for mobile. Ensure that your website is responsive and adapts to different screen sizes and resolutions. This will provide a seamless UX and improve your website's visibility in search engine results.
11. Incorporate SEO best practices
12. Leave wiggle room for future updates
What’s “in” now can be “out” in years, even months, down the road. Design and develop the backend in a way that makes it easy to adjust the UI without requiring a complete overhaul.
13. Test and optimize your website
Before launching your website, thoroughly test it across different browsers, devices, and screen sizes. Check for any broken links, formatting issues, or functionality problems. Additionally, monitor and analyze user behavior to identify areas for improvement and optimize your website accordingly.
14. Regularly update and maintain your website
A website launch or redesign is just the beginning. To ensure its continued success, regularly update content, fix bugs or issues, and keep up with the latest web development trends and technologies.
Set Your Website Up for Success
Your website is more than a first impression of your business; it’s an invaluable asset that can increase sales, generate leads, and boost brand awareness. By following these best practices, your website will be optimized for performance and visibility — ultimately generating more business.
Editor's Note: This post was originally published in January 2021 and has been updated for accuracy and comprehensiveness.