When people visit your website and their needs aren’t met, they’re going to leave right after arriving (aka ‘bounce’). That’s why a website redesign can be crucial for keeping them on the website and increasing the conversions that matter to your business like a purchase, email signup, form submission, etc. Here are the six biggest signs it’s time to redesign your website.
1. Pages load slowly.
2. The website is hard to navigate.
In addition to a fast loading speed, your website should be easy to navigate so visitors don’t get frustrated and bounce. From the layout to the menu bar, visitors should be able to find key information readily without having to dig around your website to find what they need.
3. A high bounce rate.
A glaring sign that your website needs help is when the bounce rate is high. What that means is that a high percentage of visitors leave the page soon after arriving. This is important to know because if visitors aren’t staying on your website, then they’re not taking a desired action like purchasing a product, submitting a contact form, or making an online appointment.
4. It doesn’t contribute to sales.
Your website is one of your greatest marketing assets because it’s working for your business 24/7. However, if it’s not doing a good job of attracting customers or leads, then those prospects will go to competitors instead.
5. The design isn't 'responsive.'
Your website should have a responsive web design
to ensure it looks and performs optimally across mobile and desktop. As more people search and buy on mobile, not having a mobile-friendly website will negatively affect the user experience and lower conversion rates.
6. It doesn’t reflect current branding or offerings.
Businesses that have had their website for years can end up outgrowing their website design, especially if their brand or offerings have evolved. Your website should highlight the best of what your business currently offers so visitors get a better sense of who you are and why they should choose you over competitors.
Website Redesign For Businesses
Having a strong website is essential for any type of business because customers will judge your products or services based on it. Sales & Marketing Technologies is a digital marketing agency in Orlando, Florida that offers website design and development services
for businesses so they can get more out of their website and achieve sales goals. Call us today at (407) 682-2222 or message us below to schedule a free 30-minute strategy session to discuss website opportunities for your business!