November 16, 2015 ByRodney Mason
Have you ever visited a website and noticed that the site
content was poorly formatted or off the page?
You tried to make the best of it… by scrolling left to right, top to
bottom – but the site is just aggravating. Even worse, on mobile devices or a
tablet, such as a smartphone or iPad, the site doesn’t show at all.
This is very bad for your customers, as they are most likely
going to find another business to service them. But how can we guarantee an
exceptional web experience on all electronic devices?
The Solution: Responsive Web Design
There’s a solution to this problem and most major companies
have adopted it. It’s called “Responsive Web Design”. Major corporations such as Target, Walt
Disney World, Coca-Cola, Sony, Microsoft, Cisco, Starbucks, and many more are
using this technology to provide an extraordinary online experience to millions
around the world.
Responsive Web Design (RWD) is an approach to web design
aimed at providing an optimal viewing and interactive web experience that is
easy to read, navigate, and designed to work across a wide range of devices
(PC’s, MAC, iPad, iPhone, and all other cell phones).
Websites that are optimized to use the responsive web design
technology offer a rich user experience, automatic resizing of site menus,
navigation, content, images, and much more.
Pages are professionally screen-formatted to display with an astonishing
user experience and on every browsing device you own.
While some implementations are more elaborate than others
(e.g. loading asynchronous scroll content) no extra add-ins or configurations
are required by end-users. Users simply
visit a website as normal and one that is responsive-ready is displayed and
functional as you would expect on all devices.
If you haven’t implemented a responsive web design on your
website already, it is imperative to redesign your website to include it. Not
only is this redesign important from a user experience (UX) standpoint in that
they are able to easily access all parts of your website and complete the
intended sales funnel, but it is now also a part of Google’s search algorithm. Google
made the announcement that it would start incorporating mobile-friendliness
into their results back in April. So if your website is still not responsive or
mobile-friendly, you’re behind the game and could currently be losing
Responsive Web Design for Web Developers and Designers
Responsive Web Design
Reduces Web Development Time
Another plus to responsive web design is that is reduces the
time it takes for web development maintenance. Web developers encourage sites
to be “responsive” because they no longer need to support two code bases.
Meaning, two separate sites: one display
for general PCs and another for mobile devices.
In simple terms, a responsive web design uses "media
queries" to figure out the resolution the device is being served on; and
the adjustments appear seamless.
Once a responsive website is deployed, PC and mobile users
are served the same site; therefore, reducing the number of sites to maintain
and eliminate duplicate programming code.
Why is Responsive
Design so Important for Web Designers?
Day by day, the number of devices, platforms, and browsers
increase that need to be compatible with your websites. This is a fundamental shift in how we’ll
build websites in in the coming years.
Developers should reduce their code-bases now by “responsifying” their
Things to consider
when implementing a Responsive Web Design:
- The amount of time and money for development on all pages
- Older browser compatibility and scripts needed to retrofit
- Performance - Getting the best user experience by tweaking
the required programming code
- Content - Clean and lightweight content to help with the
- Website vs. Web Application - A web application is a web
site that DOES something other than display content to the masses
- Design & Development Process
The most important part about responsive design is to stop
thinking in terms of “pages” and start thinking of “systems” (the overall web
- Content check
- Start small (mobile first)
- Make it modular
- Always be Optimizing
Tools and Frameworks:
- Flexible 6 and 12-grid framework
- SMT Proprietary Toolsets
- CSS tricks & styles
- Responsive Images
- Style Tiles
- ….and plenty more.
Need a Responsive
You should act now.
Many users will only navigate through a website when it’s easy to read,
navigate, informative and professional.
Sales & Marketing Technologies (SMT) can help with your responsive
web development and design as well as a comprehensive marketing strategy to
achieve top search engine rankings to get you leads and conversions.
Contact SMT today for a free consultation about your
website and current online marketing performance. SMT has a rich set of easy-to-use web
management tools for clients to delve into and manage their own websites if
that’s what they prefer. Our custom sites are built to be fully responsive for
all browsers and the mobile world with many available features.