LinkedIn Introduces Video Advertising


May 23, 2018 By

Cheryl Dykstra


Video continues to be on the rise – both in usage and as a marketing tool.

In fact, according to Tubular Insights, “The number of people watching videos online only continues to grow, with video predicted to make up to 80% of all global traffic by 2019.”

LinkedIn has decided to join the other social media giants like Facebook, Instagram, Twitter and Snapchat in the video advertising space. Their new video sponsored content option are placed in the LinkedIn news feed as a standalone post. These posts feature a prominent call-to-action button – giving you the opportunity to capture leads at any point throughout the video.

The video for sponsored content can be targeted by all the same targeting options – job title, seniority, company name, industry, skills, and more.

The performance of these ads can be measured using insights and breakdowns based on:

  1. Who’s watching the ads

  2. Who’s engaging with the ads

  3. Who’s converting

The insights will also show the number of leads, sign-ups, website visits, and other actions generated by the video ad.

More Video on LinkedIn

In addition to the new video ad format, LinkedIn has also introduced the ability to showcase video on your company page. LinkedIn notes that a company page video is 5x more likely to generate conversation – compared to other types of content.

We’ve seen video perform this way for a while now.

According to Wyzowl, “When video and text are both available on the same page, 72% of consumers prefer video to learn about a product or service.”

This can make a huge difference on a platform such as LinkedIn, where many of the users are searching for business-related content – second only to email.

The time to start using video on LinkedIn is NOW! Video marketing is taking over, but on LinkedIn there is still the opportunity to stand out amongst the crowd with video.

If you’re interested in learning more about video marketing, call Sales & Marketing Technologies today at (407) 682-2222 for a free strategy session on how video marketing could work for your business.

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