Social Media Marketing

Advertising on Twitter: What You Need to Know

Twitter has come a long way in the past few years in terms of their advertising options. Although it’s still not as detailed as Facebook or LinkedIn advertising, it is able to create an impact for businesses that utilize their ads. Promoted Tweets Promoted tweets are one of the options that Twitter created for their advertising. This tactic is used to gain visibility for specific tweets that you send out. When using this type of promotion, people who are searching for keywords associated w...




3 Tips for Your Small Business to Rule Facebook

You may by worried that your small business cannot compete with the big brands on Facebook, but there are plenty of reasons you should still be part of the Facebook community. With over 1.3 billion active users , Facebook should not be ignored. Here are our three tips for making the most out of it for your small business: 1. Let Your Fans Inspire You Thinking of running a new special? Wondering if people wish you were open earlier or later? Wanting to see which event your fans are the most inter...




Facebook Like-Gating Ends: What That Means For You

The plug has been pulled on Facebook’s policy for Like-gating campaigns. Started on November 5, 2014 Facebook no longer allows company or brand pages to offer rewards, gated apps, or app content based on whether that person has Liked their page or not. The reasoning behind this change was to encourage people to Like pages based on whether they were truly interested in the company offering the rewards and not solely Liking the page to gain access to the content or prices. Some people clai...




Does Social Media Marketing Really Work?

Brands and marketers alike have constantly questioned the effectiveness of social media marketing in their overall marketing strategies. While a Gallup poll report states, A clear majority of Americans say social media have no effect at all on their purchasing decisions, there are a few factors that discredit this statement and prove that social media marketing can, in fact, have a positive outcome in your marketing strategy. Here are a few factors to remember: 1. Perspective The Gallup poll sho...




What is Facebook Paper?

In an age of technology and ever changing social media platforms, there’s one that seems to keep leading the pack. Facebook has been on the cutting edge of social media since it’s creation and it keeps pushing forward in hopes to make things easier for the users. The problem is that with all the updates, new users, ads and everything else that rolls into our daily interface, things can get a little cluttered. This is where Facebook Paper comes into play. Straying away from the normal...




Large Increases in Facebook Mobile Users

As of a couple of weeks ago, Facebook released their 2014 Financial Summary for the second quarter. Mark Zuckerberg starts out the release with, We had a good second quarter. Our community has continued to grow, and we see a lot of opportunity ahead as we connect the rest of the world. Statistics are showing plenty of great increases across the fo r Facebook. When comparing 2013 to 2014, there is a 19% increase in the daily active users, which brings the total count to a whopping 829 million use...




Network Better with LinkedIn’s New App ‘Connected’

Professional social network, LinkedIn , announced an overhaul of one of their stand-alone apps, Contacts, on Thursday. The new and improved app, named "Connected" includes a slew of features you may not have known were available before. The original app, Contacts, was more than just that. The app also included a to Do tab and a News-Feed stream of alerts, such as birthdays, work anniversaries, or new job notifications. In the updated Connected app, these alerts are now brought straight to you...




Which Social Media Platform Should I Use?

With all the hype around social media and people tweeting, liking, snapping and commenting, it might be a little difficult to figure out which platform or platforms you should setup your business on. Depending on your industry, the answer might be some or it might be all but that's what we're here to help you with. When trying to decide which social media platform your business should be on, take a look at the following stats: 8 out of 10 internet users are reached by blogs and social media site...




Why Do People Share Online?

A recent study was done by the New York Times’ Consumer Insight Group looked at the psychology behind sharing on social media platforms. It asked three main questions: what motivates consumers to share content, are there distinct personalities with different motivators, and how can this information help advertisers. The study combined in-person interviews in major cities, a sharing panel, and a quantitative study of 2,500 online sharers in order to develop a comprehensive view to answer th...




Using Social Media for B2B Marketing

Often times, companies within the business to business B2B realm are at a loss when it comes to social media marketing . If you are a B2B company and are trying to utilize social media networks, such as Facebook, for marketing purposes, you should start by: Understanding your audience : Knowing what is important to your audience on the platform is important. For example, you may update your Facebook fan page with information about your company’s cookoff to help humanize the company. This m...




Expand the Reach of your Dental Promotions through Facebook

In conversations with dentists, I am always asked of ways to increase their likes on Facebook. There is a definite value of getting a like" to your business page. It is a way to quickly distribute a message from your office to members of your Internet community. For example, when you post a promotion on your Facebook business page , it automatically appears on the newsfeed of everyone who likes your dental office. Imagine if you acquired 800 likes. When you post a promotion for a teeth whitening...




Why Are Google Reviews Important for Orlando Law Offices?

It was reported in 2012 that nearly two-thirds of the people looking to hire an attorney used the Internet as part of their search. As a result, it makes sense to put your law office in the best position to attract these potential clients to your website. There are many ways to enhance your visibility online but one of the biggest determining factors when searching for any product or service is word of mouth and personal reviews. Google reviews are an important component of a strong legal web pr...




For Orlando Lawyers, Are Facebook Ads Worth It?

Are Facebook Ads Worth It? Absolutely! Depending on your practice area, Facebook ads can be extremely useful in reaching potential customers. Facebook allows for advertisers to narrow down where their ads will appear within their targeted Internet community. In November of 2013, I met with a personal injury attorney who was interested in boosting his practice’s new clients for motorcycle accident related injury. In the past he had tried billboard and Yellow Page ads. However, he noted both...




Is YouTube a Good Idea for an Attorney?

YouTube has grown leaps and bounds beyond the days of piano playing cats and singing dogs. More than 1 billion unique visitors go to YouTube each month. In fact, over 6 billion hours of video are watched each month on YouTube. The number of people subscribing daily is up more than 3x since last year. What can this mean for an attorney? People are going to YouTube everyday to learn and educate themselves on a multitude of topics. Whether it’s researching the pros/cons of filing bankruptcy, ...




How to Build Business Relationships with Social Media This Valentine's Day

Valentine’s Day is fast approaching. At Sales & Marketing Technologies, we’re taking this holiday as a cue to examine relationships – specifically, how we can help our clients build meaningful relationships with their audiences. Creating a meaningful online relationship can often lead to increased business. It can also help create branding your audience can trust. So, how do you create such a relationship? 1. Spend time listening to your audience. Relationships are all abou...




Are You Integrating Social Media with your SEO?

According to a study from Ascend2, 50% of companies that are struggling with their Search Engine Optimization SEO are not properly integrating social media marketing into their Digital marketing strategies. How can you help boost your social media and SEO integration? H ere are a few easy steps: Make tagging and bookmarking easy for your users Include a social media bar to allow your users to share your site or articles on Facebook, Twitter, Pinterest and others easily. The easier it is to share...




Facebook Graph Search Updates

Facebook recently announced that it will be allowing users to search posts and status updates within its graph search. What does this mean for your search? Now, you will be able to ask questions like: • Posts I have commented on • My posts from the last year • Posts by my friends this month • Posts from my friends about [a television show, movie, event, etc.] And receive detailed results, including both posts and status updates from you and your friends. So how can you us...




How the Recent Crackdown on Fake Reviews Affects You

The New York Attorney General’s office is cracking down on fake reviews in an investigation nicknamed Operation Clean Turf. Nineteen companies have agreed to stop writing fake reviews, and are now also responsible for paying a total of $350,000 in fines, with each companies’ fine ranging from $2,500 to almost $100,000. To learn more about the specifics behind this case, visit the New York Attorney General’s website . How can you get real reviews for your business? There are som...




Facebook Punishes Pages Without Engaging Content

Just last month, we posted about the Facebook algorithm used on newsfeeds, and how it affects the content that you see. Already, there are new changes to your newsfeed. Now, Facebook is punishing pages that constantly post memes instead of new and engaging content. This update aims to drive more traffic to reputable Pages and deter spammers, giving more visibility to content that is timely, relevant and sharable. Facebook has previously made similar algorithm changes, causing much speculatio...




Algorithm Updates on Facebook Newsfeed

Facebook is at it again - a recent update has been made to Facebook’s Newsfeed algorithm, making it more difficult for your business to reach its fan base. According to Facebook, the goal of users’ Newsfeeds is to deliver the right content at the right time, so that they see the stories that are the most important to them. Based on their research, there are upwards of 1,500 potential stories a person could see every time they log on Facebook - from people they are friends with, peopl...




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